Facebook timeline for businesses

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Our presentation from our Morning Meeting on how businesses can learn about the new layout and features of Facebook Timeline.

Business Technologie

Facebook Timeline
for brands

New Features

Design
Content

#1 RICH MEDIA
Highest quality images & videos

#2 SHOWCASE
YOUR HISTORY
Even if you don’t have one.

#3 SMALL
INTERACTIONS
It’s about building relationships, not
push communication.

#4 PLAY BY THE
RULES
Facebook will punish you if you don’t.

#5 ALWAYS BE
MEASURING
What is the objective, KPI or ROI?

THANK-YOU

NEXT WORKSHOPS
#2 - WHY ROI IS KEY TO YOUR SOCIAL STRATEGY
#3 - STRATEGIC ENGAGEMENT
#4 - SOCIAL ADS
#5 - INTEGRATING SEO AND SOCIAL

Gus Murray Mads Bøcher Brandt

gus.murray@lbi.com mads.brandt@lbi.com

@ideasoutloud @madsbb
+45 28 48 31 11 +45 53 73 75 51

54

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Facebook timeline for businesses

1. LBi Morning Meetings #lbimornings

5. Facebook Timeline for brands New Features Design Content

6. DESIGN

7. COVER PHOTO

10.

11.

12. TIMELINE

13.

14.

15.

16.

17.

18. TAB DISPLAY

19.

20.

21. IMAGERY

22.

23.

24.

25.

26. USERS NEWSFEED

27.

28. KEY FEATURES

29. PERSONALIZED FOR EACH FAN

30.

31.

32. PRIVATE MESSAGING

33.

34. PINNED POSTS

35.

36.

37. HIGHLIGHTED POSTS

38.

39. MILESTONES

40.

41. FAN POSTS

42.

43. RECOMMENDATIONS

44.

45. LIVE ANALYTICS

46.

47. 5 KEY TAKEAWAYS

48. #1 RICH MEDIA Highest quality images & videos

49. #2 SHOWCASE YOUR HISTORY Even if you don’t have one.

50. #3 SMALL INTERACTIONS It’s about building relationships, not push communication.

51. #4 PLAY BY THE RULES Facebook will punish you if you don’t.

52. #5 ALWAYS BE MEASURING What is the objective, KPI or ROI?

53. THANK-YOU NEXT WORKSHOPS #2 - WHY ROI IS KEY TO YOUR SOCIAL STRATEGY #3 - STRATEGIC ENGAGEMENT #4 - SOCIAL ADS #5 - INTEGRATING SEO AND SOCIAL

54. Gus Murray Mads Bøcher Brandt gus.murray@lbi.com mads.brandt@lbi.com @ideasoutloud @madsbb +45 28 48 31 11 +45 53 73 75 51 54