1. A2 MEDIA COURSEWORK
THE EVALUATION
FINAL DEADLINE FOR ALL – FRIDAY 17 DECEMBER
3PM
The EVALUATION is worth 20 MARKS.
2000 words ; 500 for each of the 4 QUESTIONS.
The EVALUATION MUST NOT BE DOMINATED BY
TEXT – BREAK IT UP WITH IMAGES, SCREENGRABS,
COLOURS, ETC.
Ensure you use BACKGROUNDS for your
POWERPOINT SLIDES and consider integrating
VIDEO CLIPS.
YOU MUST ANNOTATE ALL THUMBNAILS!
HAVE A LOOK AT THE EXAMPLES OF EVALUATIONS
IN DRIVE R – one uses powerpoint whilst the other
opts for prezi; both are equally valid as they
demonstrate use of TECHNOLOGY, ENGAGE THE
AUDIENCE and ANSWER THE FOUR EVALUATION
QUESTIONS.

2. 1. In what ways does your media product USE, DEVELOP
or CHALLENGE forms and conventions of existing
media products ?
It is recommended that you provide an audio commentary for your products
and DISCUSS how the CONVENTIONS of either the MUSIC VIDEO or SOAP
TRAILER were implemented.
In addition, if you record a commentary track then ensure you USE
SCREENGRABS from the MEDIA PRODUCTS you RESEARCHED – you
can easily get these from your BLOG. It is important to do this as it will allow
you more opportunities to DISCUSS the ROLE OF CONVENTIONS.
It is safe to say that most of you will have REINFORCED the CONVENTIONS
and rarely would have CHALLENGED them unless you ventured into the
territory of PARODY.
Ensure that you refer back to the work on MEDIA LANGUAGE:
• Editing
• Mise en scene ; costumes , colours , props
• Sound
• Camerawork
• Performance
• Style

3. 2. How effective is the combination of your MAIN
PRODUCT and ANCILLARY texts ?
Sub- questions to consider:
How did you create the following in your main and ancillary texts:
a). BRAND – colour, fonts, recognisable logo
AUDIENCE – was the audience being addressed the same for all products?
INSTITUTION – this means the institution chosen for your final products e.g.
E4 or BBC ONE; how are they identifiable across your products?
GENRE – is this clearly recognisable across all products?
b). How consistently do your different formants share messages and
meanings? (do they have the same BRAND IDENTITY?)
Use thumbnails, colour coding, annotations etc to convey your points.

4. 3. What have you have learned from AUDIENCE
FEEDBACK?
Sub questions to consider:
a. Planning .
How did you find your audience? (similar products, demographic work from
last year, etc)
How did your audience research and response influence the construction of
your products?
b. How did you use audience responses to define your target audience?
c. Post Production:
Did your intended audience find your final products accessible?
USE AUDIENCE QUESTIONNAIRES for FEEDBACK
Some suggestions:
Bar Charts
Pie Charts
Scan in questionnaire
Use audience quotes
Images of intended audience
Record video of audience feedback
Suggests advertisers and institutions with demographics

5. 4. How did you use MEDIA TECHNOLOGIES in the
CONSTRUCTION and RESEARCH, PLANNING and
EVALUATION stages ?
This will largely be driven by SCREENGRABS from the DIFFERENT
TECHNOLOGIES you used with ACCOMPANYING ANNOTATIONS.
Split this into FOUR sections:
CONSTRUCTION
Video Cameras
Stills Cameras
Adobe Premiere 8
Adobe Photoshop
Publisher
RESEARCH
YouTube
Preliminary task; comic strip trailer
Similar products
Audience research
Blog
PLANNING
Digital Storyboarding
Existing Products
Blog

6. EVALUATION
Powerpoint
Prezi