Slides from Day 4 of Business SEO & Internet Marketing at the Clark College Business Development department. Taught by Lacey Faught of Wipple Inc. (360) 901-1684

1. BUSINESS SEO & INTERNET MARKETING
Instructed by: Lacey Faught

2. DAY 4
• Recap
• Analytics
• Personalized Case Studies
• One-on-One Time

3. RECAP
SEO In A Nutshell
1. Research
2. On-site optimization
3. Content building
4. Social Media
5. Press Releases
6. Directory Listings
7. Analytics

4. RECAP
Research Steps
1. Keyword Research
2. Searching for Ranking
3. Finding Competitors
4. Number of Pages
5. Number of Backlinks/Referring
Domains
6. Facebook Likes/Activity
7. Google Reviews
8. Directory Listing Consistency
9. Site Age
10. Do the same for competitors

5. RECAP
On-site Optimization Tactics
1. Title Tag
2. Description Tag
3. Keyword Tag
4. Heading Tags
5. Alt Tags
6. Links
Ways to Build Content
1. Keyword Specific Pages
2. Blog Posts

6. BACKLINKING
Backlinking Don’ts
• Don’t buy a backlinking package
• Engage in link exchanges
• Create websites just for linking
• Trust someone who says they can get
thousands of links in a few months
• Fall for words like “authority sites” or “buffer
blog networks”
• Create fake social media profiles to link back
to yourself
• Leave spammy comments on blogs/sites and
place links in them
Backlinking Do’s
• Create great content that people will want
to link to
• Post links to that content on relevant social
media sites
• Make sure that your major directory listings
all link to your site
• Write press releases and distribute them
through legitimate companies
• Contact websites in your niche and ask to
write guest posts on them

7. PRESS RELEASES
• 500-1000 words
• Write in 3rd person
• Relevant keywords in:
• Title
• Summary
• Content
• Link to different pages on your site
• Home page
• Keyword-specific pages
• Blog posts
• Use natural anchor text
• Different variants of the business name
• Domain name
• Post name
• Finish with an About Section to add
more content
• Use images

8. SOCIAL MEDIA
• 30% Shareable Posts- Find content on other peoples’ or business’ pages that others
will find entertaining, and repost it on your page
• 30% Informational Posts- Find relevant information/current events regarding your
niche and post links to it on your page
• 20% Personal Posts- Photos of your company party, projects you’re working on-anything
to make your business look more relatable and appeal to the “human” part
of people
• 20% Promotional Posts- Promoting products/services

9. ANALYTICS
Tracking your progress

10. GOOGLE ANALYTICS
• Creating an account
• Installing the code
• Understanding the data

11. CASE STUDIES
Research for one or two sites, then personalized time

12. WHAT WOULD YOU LIKE TO DO?
• Research?
• Optimize current site pages?
• Write blogs?
• Work on your Facebook page?
• Install Analytics?
• You will work on what you would like to do for your site, and I will come around and
spend a few minutes of one on one time with each of you to help answer questions
etc.