18. The Future of Online is Offline
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Research Company Juniper says
AR is a 1 billion market opportunity.
The mobile platform is huge and
growing fast: 1.5B smart phones.
Research highlights what users do
on their phones today:
Big Data
Where they are / go (location)
What they ‘like’ (social),
What they do (big data & the cloud),
What they see (IR & AR) and scan (BLE,
beacons)
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The digital world is seeping into
reality and the future of Online is
Offline
Image Recognition &
Augmented Reality
25. Largest
10 million downloads in the US
38 worldwide
Easiest
Make a page interactive under a minute
Fixed price
$60 per image no matter size of print run or usage
27. A Growing Market
Image recognition and augmented reality were
the dominant activation vehicle with 60% market
share
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2013 saw a 246 % increase in the Top US magazines
using mobile activated print by editorial teams
Number of mobile experiences has risen to 13,088
pages in the Top US magazines - a 54.9% growth over
2012 in the US
Graphs and Numbers from 2013 market study by Nellymoser
51. The Layar App
Free iOS and Android
Works on phones & tablets
Shows 2D and 3D AR
Geo based & Interactive Print
Reads QR-Codes
Extend Content with Pop out and save
52. Choose one of 3 flavours
1. Do it yourself with the Layar Creator
2. Work with Layar Interactive Print Services
3. Work with a Layar Partner
53. DIY: The Layar Creator
Drag and drop
content creation
Enhance a page in
less than a minute