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Lavasa Corporation Limited




                             March „12
March „12
Lavasa – India‟s Planned Hill City
• A „planned‟ hill city led by the private sector, after independence
• A city planned for entire spectrum of population
• One of the largest urban infrastructure project in India; significant economic
  benefits to the region
• Concept of Life in Full i.e. „Live , Work , Learn and Play‟ in harmony with
  nature




                                                         Artist‟s Impression of the Lavasa Lakeline


                                                                                 March „12
Lavasa - India‟s Planned Hill City
• Master Plan prepared by HOK, USA
• Architectural Design sensitively integrated with natural environment
• Area to be greenified through landscaping, hydroseeding, mass plantations,
  etc.
• A new tourist destination
• Planned for a permanent population of around 3 Lakh (0.3 million)
  with tourists estimated at over 20 Lakh (2 million) per annum




                                                                         March „12
Lavasa – Multiple access

• Four access points for Lavasa on Mumbai-Pune Expressway and one on
  Mumbai-Goa highway
   –   An hour‟s drive from Pune and around three hours from Central Mumbai




                                                                 All distances approximate ; Map indicative and not precise



                                                                                                            March „12
Breathtaking landscapes




                          March „12
Master Plan - Lavasa integrated with landscape




              Development across Plotted Land, Apartments, Retail, Hotels,
    Event and Convention Centre, Education, Information Technology, Biotech Parks and
                        Recreation Facilities, spread in 5 towns.

                                                                                  March „12
Master Plan - Dasve




                      March „12
Master Plan - Mugaon




                       March „12
Master Plan award



                      Award for
                    Dasve (Lavasa )
                     Master Plan

                         From

                       Congress
                      for the New
                    Urbanism (CNU)




                                      March „12
Landscape Planning awards
Award of Excellence - Dasve Master Plan   Honor Award - Mugaon Master Plan   Merit Award - Lavasa Landscape Master
                (2005)                                 (2009)                  Plan and Design Guidelines (2010)




  “Beautifully documented in terms of understanding the place and the land. Stunning, great work. .
         .sensitive to the region and the world”. - 2005 Professional Awards Jury comments


                                                                                                   March „12
Master Plan - Driven by a strong brand ideology
Brand Drivers
                     Cosmopolitan Style              Technology Leadership
created by Landor,
Hong Kong            • Lifestyle residences          •   Efficient infrastructure
                     • Leisure & Recreation          •   Biomimicry
                           - Hotels/Clubs/Spas       •   GIS Mapping
                           - Golf course             •   e - Governance
                     • Convention/ Event Centre      •   Modern amenities
                     • Sports & Adventure            •   Hospitals & clinics
                     • Nature tourism
                     • Performing Arts Centre
                     • Cricket Ground


                     Lifelong Learning               Spiritual Harmony
                     •   Innovation & Science Park   • Spiritual centres
                     •   Education campuses          • Health & Wellness spas
                     •   Research institutes         • Town plan sensitively integrated
                     •   Training centres              with nature
                     •   Library
                     •   Museum


                                                                                    March „12
Pioneering Biomimicry
• A science that uses nature as a model to measure & mentor
   – To be actively incorporated in Lavasa development
   – In collaboration with The Biomimicry Guild, USA




                                                              March „12
Lavasa - Planning Strategy
• Planned for a permanent population of around 3 Lakh (0.3 million) with
  tourists estimated at over 20 Lakh (2 million) per annum

• An aspirational yet affordable pricing for multiple socio-economic classes
   – Several design options for residents in each product category
   – Rental housing, starter homes, dormitories, budget hotels, affordable entertainment – all
     integrated in the Master Plan itself


• Proposed infrastructure of over Rs. 4000 crores is being created
   – Many employment opportunities to be created at all levels


• Infrastructure support & service standards across 5 towns for residents and
  visitors, well enabled by GIS mapping and e-governance

• New Urbanism design principles combined with an aspirational lifestyle


                                                                                      March „12
Lavasa – Business of Businesses




                                  March „12
Urbanization is a USD 65 billion Annual Opportunity
                Existing Cities Model                              Lavasa Model

                                 Regulation &
                                 Governance
                                                                                 Regulation &
                                    Multiple
                                                                                 Governance
                                  Municipality /
                                  Development
                                                                  Consumption
                                   Authorities     Operations       Basket                         IP




                                                    Maintenance                 Development
Maintenance

Multiple Public /
Private Service
   Providers




       Opportunity fragmented across                     Advantage Lavasa – Unique
              multiple players                             Integrated Opportunity

                                                                                       March „12
Lavasa Model – Comprehensive Value Capture
    Unique IP
                              Infrastructure
                                                                                          Real Estate   Funding       City          Infrastructure &
                                                                           SPA status    Development
                                                                                                        Support    Development       Asset Creation
                                                                                          Cash Flows
                          Governance                                         enables
                                                                           integration
            Consumption                        Real Estate

                                                                                                                                     Annuity Cash
                                                                                                 New Cities 1….n
                                                                                                                                       Stream




                      Share of Lavasa GDP


     Infrastructure        Consumer Spend                     Real Estate

        Annuity                   Annuity             Development Income
    BOO Model               Share of spending             Real Estate Sales
    Services and             within the city               Lease Rentals                 Diverse Cash Flow Profile
     Management              Levies & User
     Revenue                  Charges



                                               Lavasa – First Mover Advantage

                                                                                                                                 March „12
Lavasa – An expected „365 –day economy‟
                                   Commercial &
                                                              Hospitality                       Tourism & Leisure                Education & Healthcare                                  Residential
                                    Institutional
    GDP Composition




                      Retail                                                                                                                                       Infrastructure
                               Commercial                                                                           Adventure
                                                                          Spa &     Tourist        Edu-     Theme                                         Health                       Apartments / Villas /
                                 offices &     Campuses   Hotels   MICE                                              & Water    Amenities   Educational
                                                                          Clubs    Attraction    tainment    Park                                          City                          Rental Housing
                               Institutional                                                                          Sports




                                                             Integrated development with cross-synergies enabled by Lavasa



                                                                                                               Profits – Returns on Lavasa‟s share in Education /




                                                                                                                                                                                                       Share in Lavasa GDP
                                      City Building – SPV Partnerships                                          Healthcare / Tourism / Leisure / Hospitality and
                                                                                                                                  Retail SPV‟s
Sticking to Core
Competencies




                        0-100%                      0-100%                        0-100%
                                                                                                                                 Rentals – On leased assets
                                                      Investor                      Operator
                           Lavasa                                                   Operating
                                                    Equity Risk                                                                     Levies & User Charges
                                                                                  Knowledge and
                                                     Sharing                        Bandwidth



                                                                            De-risked Business Model

                                                                                                                                                                                    March „12
Benchmarking with 365 Day Economies
                                   15640 sq. km
                                           District

Area            4355 sq. km
                            MMR
(sq km)
                                                      1483 sq. km
                  600 sq. km         415 sq. km                                                                   1104 sq. km
                                                                                                 697 sq. km
                Greater Mumbai              Urban                    114 sq. km    99 sq. km                                            100 sq. km

City/District     Mumbai               Pune              Delhi       Chandigarh    Gurgaon       Singapore        Hong Kong              Lavasa

                                    3.5 million                                    0.2 Million                                          0.3 Million
                                                                     0.9 Million                 4.7 Million
                12 Million                  Urban                                                        (2008)   7.1 Million
                Greater Mumbai                                                                                             (2009)
Population                          7.2 million       13.9 Million
                                           District
(2001)

                 18 Million
                            MMR




    GDP          Rs. 1302                                                                        Rs. 7083          Rs. 8155
                                     Rs. 679           Rs. 1439       Rs. 142       Rs. 231
                  Billion                                                                         Billion           Billion                   !!!
                                      Billion           Billion       Billion        Billion
 (in 2007)      (Greater Mumbai)                                                                  (converted)       (converted)




                                                                                                                                  March „12
Lavasa : A „City for All‟




                            March „12
Lavasa City – Life in Full

             Live                             Work                             Learn                               Play
•   Villas & Apartments           •   Non – polluting industries   •   Schools and Colleges         •   Budget to Luxury Hotels
•   Studio & Serviced             •   IT/ITES                      •   Management Institutes        •   Clubs and Resorts
    Apartments                    •   Biotechnology                •   Executive Education          •   Spas
•   Rental Housing                •   R&D centres                      Centres                      •   Cricket ground
•   Retiree Housing               •   Training Centres             •   Post Graduation Institutes   •   Golf Course & Academy
•   Family Entertainment Centre   •   Fashion Design               •   Adventure Training           •   Multiple Theme Parks
•   Promenade and Marinas         •   Film Production                  Institute                    •   Eco Safari
•   Health and Wellness Centres   •   Animation Studios            •   Vocational Institutes        •   Water Sports
•   Spiritual Centres             •   Professional Services        •   Sports Academy               •   Adventure Sports
•   24x7 Power, Water and         •   Convention Centre            •   Music Academy                •   Nature Trails
    Connectivity                  •   Town Support Services        •   Edutainment Park             •   Cafes, Restaurants and
•   GIS and e-Governance                                                                                Shopping centres
•   Social Infrastructure                                                                           •   Multiple Leisure Activities




                                                                                                                      March „12
„Live‟ in Lavasa City
• An aspirational yet affordable pricing for multiple                             Live

  socio-economic classes                                             •   Villas & Apartments
                                                                     •   Studio & Serviced
   – Several design options for residents in each product category       Apartments
                                                                     •   Rental Housing
   – Rental housing, starter homes, dormitories, budget hotels,      •   Retiree Housing
                                                                     •   Family Entertainment Centre
     affordable entertainment – all integrated in the Master Plan    •   Promenade and Marinas
                                                                     •   Health and Wellness Centres
     itself                                                          •   Spiritual Centres
                                                                     •   24x7 Power, Water and
                                                                         Connectivity
                                                                     •
• Proposed infrastructure of over Rs. 4000 crores is                 •
                                                                         GIS and e-Governance
                                                                         Social Infrastructure
  being created

• Infrastructure support & service standards across 5
  towns for residents and visitors, well enabled by GIS
  mapping and e-governance




                                                                                          March „12
Live

Lavasa: Residences for All
• Residences across price points -
  From Villas to Rental Housing




                                     Lakeside Apartments




Villas




                                     Rental Housing

                                                           March „12
Live

Lavasa: Infrastructure for All
• Infrastructure for different needs of
  the city




                                          Police Station at Lavasa




Union Bank of India branch at Lavasa




                                          Lavasa Post Office – PIN 412112


                                                                            March „12
„Work‟ in Lavasa City
• A „365 day economy‟ plan with many employment                   Work

  opportunities to be created at all levels           •   Non – polluting industries
                                                      •   IT/ITES
                                                      •   Biotechnology
                                                      •   R&D centres
• Various industries and sectors to drive permanent   •   Training Centres
                                                      •   Fashion Design
  resident population                                 •   Film Production
                                                      •   Animation Studios
   – Tourism, Hospitality & Leisure                   •   Professional Services
                                                      •   Convention Centre
   – Education, R&D, Training                         •   Town Support Services

   – IT, Biotech, KPOs
   – Art, Fashion, Animation


• Advantages
   – Customisation to business needs
   – Location in Mumbai – Pune economic corridor
   – Easy talent acquisition
   – Infrastructure and technology support

                                                                      March „12
Work

Lavasa : Livelihood for All
• Jobs and employment opportunities
  for all




                                      Lavasa Bamboocrafts Ltd.




Fortune Select Dasve Lavasa




                                      Lavasa nursery

                                                                 March „12
„Learn‟ in Lavasa City
• Vision to be a „Centre of Excellence in Education &                     Learn

  Research                                                    •   Schools and Colleges
                                                              •   Management Institutes
                                                              •   Executive Education
                                                                  Centres
• Width in educational courses offered to cater to all age    •   Post Graduation Institutes
                                                              •
  groups and socio – economic strata                              Adventure Training
                                                                  Institute
                                                              •   Vocational Institutes
                                                              •   Sports Academy
• Extra curricular activities and upcoming sports academies   •
                                                              •
                                                                  Music Academy
                                                                  Edutainment Park


• Facilities for student accommodation and facilities




                                                                              March „12
Learn

Lavasa: Education for All
• Education for the entire socio-economic
  spectrum




                                                             Roots to Wings – nursery




Students at Ecole hoteliere Lavasa – Hospitality education




                                                             Classroom at Christel House Lavasa - school for the
                                                             economically disadvantaged


                                                                                                      March „12
Learn

Lavasa: Education for All
• Education for all age groups




                                       Aptitude tests and Counselling for Std. X students




Auto Design workshop by Chris Bangle




                                       Technical training workshop for locals


                                                                                  March „12
„Play‟ in Lavasa City
                                                           Play
• A quick weekend getaway - easy            •   Budget to Luxury Hotels
  connectivity from Mumbai and Pune         •   Clubs and Resorts
                                            •   Spas
                                            •   Cricket ground
                                            •   Golf Course & Academy
• An array of options in entertainment,     •   Multiple Theme Parks
                                            •   Eco Safari
  sports, events and hospitality            •   Water Sports
                                            •   Adventure Sports
                                            •   Nature Trails
• Range of accommodation options varying    •   Cafes, Restaurants and
                                                Shopping centres
  from luxury hotels to budget hotels and   •   Multiple Leisure Activities

  dormitories

• Leisure activities by the lakeside
  promenade




                                                              March „12
Play

Lavasa: Hotels for All
• Hotels for different needs and budgets
      – From five star properties to lodges




                                              Waterfront Shaw – Serviced Apartments




Fortune Select Dasve




                                              Eco Lodge



                                                                                       March „12
Play

Lavasa: Tourism for All
• Tourism options to suit all budgets and
  tastes




                                                                 Oase - World‟s highest multimedia fountain at Lavasa




Asia‟s first edutainment park, Space World under the aegis of
   USSRC (Space Camp, Robotics, X-Camp, Survival, Zero Gravity
                           Simulation)



                                                                 Nature Trail


                                                                                                            March „12
Play

 Lavasa: Tourism for All
 • Tourism activities for all age groups




                                                 Lakeshore Watersports
         X-thrill by Z-bac – Adventure Academy




X-thrill by Z-bac – Adventure Academy




                                                 Neo Spark – Games Arcade


                                                                             March „12
Life at Lavasa city




                      March „12
Lavasa – Citizen friendly Way of Life
• Strong sense of community living

• Citizen - friendly Lavasa
   – Community Charter
   – Code of Citizenship booklet




                                        March „12
Lavasa – City Management Services
• A dedicated City Management Services team to provide an enhanced
  quality of community living to its citizens and visitors

• Deliver on governance
   – Vision to create a replicable model of City Governance for new Asian cities by bringing
     world-class standards to Indian urban life


• Emphasis on
   – Public Safety & Security - law and order services, fire and disaster prevention, etc.
   – Provision of uninterrupted and good quality power to all customers
   – Integrate customer support
   – Value added services by connecting citizens to services like housekeeping, garden and
     lawn maintenance, waste management, pest control, property management, etc.
   – Providing e-governance backbone



                                                                                        March „12
Lavasa - City Management Services
   • Specialist divisions for smooth and efficient delivery
Divisions of CMS           Some of the key roles and responsibilities

Public Works               •   Maintains public spaces like streets ,promenades, footpaths
                           •   Runs the city‟s solid waste management program
                           •   Ensures that all public realm areas are clean and well – maintained
Public Safety & Security   •   Public Safety Planning , Law and Order services
                           •   Sate and police interface
                           •   Fire and disaster prevention
                           •   Parking & Traffic management
                           •   Emergency communications
Enterprise Utilities       •   Water & Sewer distribution and collection networks
                           •   Water and sewer pumping and treatment
                           •   Reliable, Sustainable & Uninterrupted Power Service 24 x 7
                           •   Commissioning and handover (smooth transition ) of infrastructure from Projects Department
Property Management        •   Citizen engagement and overseeing of customer services
                           •   Operation of the Citizen Call Centre
                           •   Co ordinates real estate handovers and transfers
                           •   Interface between Projects, Sales and Custome
                           •   Enforcement of development regulations
Administration & Finance   •   Financial transactions and support services
                           •   Inter & Intra City Transport
                           •   Guest assistance
                           •   Support internal functions such as GIS, MIS< etc.


                                                                                                                   March „12
Lavasa - City Manager
• Headed by a specialist City Manager
   – Unique and „a first‟ to Indian cities


• Role of the City Manager
   – Policy‐making
   – Contract administration
   – Measuring and managing performance outcomes
   – Process & system engineering
   – Ensuring that day‐to‐day apparatus of the city‟s routine service delivery functions smoothly




                                                                                       March „12
Lavasa Citizen Call Centre
• A round the clock Citizen Call Centre
• Ensures to make the lives of the citizens and
 visitors easy and convenient
   – A one stop information source

   – Non emergency and emergency services

   – Single window resolution for all customer needs and
     visitor requests

   – Proactive information distribution

   – Data collection and management services

   – Customer Satisfaction Surveys

   – Customer handover and possession



                                                           March „12
Lavasa Tie-ups




                 March „12
Lavasa Tie-ups
     Tourism , Hospitality & Leisure                    Education           Health& Wellness     Corporate/Others




                                   TexKare
                                   Cleaners




                         Sports Academies




        JUKASO                                                                             Passionate Developers
                        Badminton Academy



 2000 rooms               2 million visitors   Vision for 10,000 students       Medicity           Work /Retail



                                                                                                   March „12
Lavasa – Tourism, Hospitality & Leisure




                                          March „12
• Mid scale hotel at Dasve by ITC, 60 rooms

• Ready and operational since March 2009

• Zodiac coffee shop, Nostradamus bar, Earthen Oven specialty restaurant




                                                                   March „12
• Lavasa‟s own fully operational hotel with a panoramic view

• 20 rooms, conference facilities, indoor/outdoor activities

• Vyanjan - multi cuisine restaurant , Breakfast at Machaan – restaurant at
  the Nature Trail near Ekaant




                                                                      March „12
• Mercure by Accor group, 130 rooms


• Hospitality know-how of the group makes every stay unique, warm,
 individual and human


• Celebrations – The 24-hour coffee shop




                                                                     March „12
• Operated by Bona Sera Hotels


• Apartment Hotel at Lavasa


• 43 self contained, fully equipped apartments – Studio, 1 BHK, 2BHK




                                                                       March „12
SOL Hospitality Ltd.
 • Quick service, fine dining and casual dining restaurants operational
    – The All American Diner – Continental cuisine
    – Granma‟s Homemade Patisserie - Bakery
    – Chor Bizzare – North Indian cuisine
    – Oriental Octopus - Oriental cuisine
    – Tabakh - Lebanese cuisine
    – Twisteez - Fried potato snacks with a twist
    – Past Times - English pub




   Chor Bizzare                                 Granma‟s Homemade Patisserie

                                                                               March „12
Other Restaurants
• Restaurants that serve a variety of cuisine
   – Brewberry's - Coffee bar & Sandwiches - Burgers, pizzas, salads, etc.
   – Fruity Bat (Desserts)
   – Natural Icecream parlour
   – Hungry Hippo - Burgers & Fries
   – Pizzavala - Pizza place
   – Subway - Sandwiches and salads




    Restaurants at the promeande                Ice cream parlour


                                                                             March „12
• Club managed by International Leisure Consultants, Hong Kong

   • Facilities like squash court, tennis court, fully functional gymnasium,
     swimming pool, spa, restaurants, pub, etc.

   • Asian Opera - Oriental cuisine restaurant, The Deck – all day dining




Actual image

                                                                               March „12
• Lavasa International Convention Centre to be managed by Accor
   – 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities


• Meetings, events, conferences , exhibitions, weddings
   – Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young, etc.




  Actual image



                                                                                   March „12
• Pullman by the Accor group, 258 rooms, business hotel


• Warm hospitality, restful tranquility and high-tech connectivity


• To be operational by 2013




Rendering


                                                                     March „12
• Novotel by Accor group, 200 rooms

• Designed for natural living with a lake view

• To be operational by 2012-13




Rendering


                                                 March „12
• Doubletree, 150 rooms, 5 star property

• A hotel from the Hilton group

• To be operational by 2013




                                           March „12
• „Oakwood Residence „ by Oakwood Asia Pacific Limited (a division of
  Oakwood Worldwide)

• About 150 serviced apartments in Mugaon
        – Combine the spacious comfort of a private home with the many services of a hotel


•      To be operational by 2014




    Illustrative not Actual images

                                                                                        March „12
TexKare Cleaners


  • First “Tunnel Wash “ Laundry being commissioned at Bhoini

  • Meets highest international norms of hospitality




   Illustrative not Actual images


                                                                March „12
• Lakeshore Watersports being managed by Ocean Blue

• Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats, Kayaks ,
  Trampoline, Wibit obstacle, Pool activities




                                                                  March „12
• Games arcade for kids

• A variety of games like Neo arcade, Electronic darts, Photo play etc.




                                                                          March „12
• Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure
  Institute Pvt. Ltd.

• Activities like rappelling, rock climbing, camping, trekking , zip-line, zorbing ,
  air rifle shooting, etc.

• Accommodation in AC tents with modern amenities, dinning facilities




                                            A/c tents

                                                                           March „12
Oase
• Water fountain design firm from Germany, designing a multi media fountain
  at Lavasa
     – Incorporates a laser and sound show
     – 60 meter high central jet




 Illustrative not Actual images

                                                                    March „12
Space World
 • Asia‟s first space themed park, Space World under the aegis of USSRC

 • Will include Space Camp, Aviation Camp, etc.




  Illustrative not Actual images

                                                                   March „12
Sports Academies


•   In line with the brand philosophy of lifelong learning




                                                             March „12
•   A championship 18 hole golf course at Dhamanhol by 2013

•   „Golf Academy‟ to be developed at Mugaon by 2014




                                                              March „12
• Football academy by Manchester City Football Club


    • Develop and nurture young talent in India


    • Scheduled opening in 2014




Illustrative not Actual images


                                                          March „12
• World class hockey academy at Lavasa, tie up with Hockey Australia
          – World class hockey coaches to run the academy


    • Intellectual property of various Hockey Australia programs, including its
       junior development program – Hook in2 Hockey




Illustrative not Actual images


                                                                            March „12
• Tennis Academy with Tennis Australia
    – Best known for Australian Open
    – Coaching and development skills , event management opportunities




 Illustrative not Actual images


                                                                         March „12
Other Academies
• Rowing academy by Sir Steve Redgrave via Golden Five Limited

• Badminton Academy




                                                                 March „12
Lavasa – Education




                     March „12
• Premier hospitality education institute, offering a four year course in
  Hospitality Management, certified by École hôtelière de Lausanne

• Vocational courses offered via agreement with Sunshine Coast (SCIT)
  TAFE (Training And Further Education) Australia

• Admissions now open for 2012 session




  Actual images

                                                                            March „12
• A nursery school - pre-schooling needs of children from 2 to 6 years

• Managed and run by Educomp, India‟s largest education company

• Skill-based knowledge using its unique seven petal approach




 Actual images


                                                                         March „12
• Providing quality education for the economically disadvantaged sections of
 society
• English medium school, free education, uniforms, books, meals , pick-up
 and drop in state-of-the-art buses and state-of-the-art Resource Centre
• Operational since June 2010




Actual images

                                                                     March „12
• GREAT (INDIA) in collaboration with Australian Retail College
   – A leader in retail training in Australia
• Plans to open retail college at Lavasa
   – Contemporary retail course, exchange of information

   – Exploring tie-ups and opportunities in Australia
• Scheduled to open in 2012




                                                                  March „12
•   A 60 acre campus
    – International Baccalaureate Diploma Programme




                                                      March „12
• 75 years since inception, based in Bangalore

•   Scheduled to open in 2012 -13




                                                 March „12
• The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa
   – Exhibit centre that chronicles the science of Biomimicry , Educational workshops
   –   Collaboration to develop a Biomimetic building at Lavasa




                                                                                        March „12
Educational Workshops
• Educational workshops held at regular intervals

Month         Details of Workshops
Jan 2010      Executive Program in Airport and Airlines Systems with The Massachusetts
              Institute of Technology‟s Office of Professional Education (MIT PE)

March 2010    Workshop by The Biomimicry Guild, USA – Applying the science of
              Biomimicry in Urban Architecture
Sept 2010     'Essentials of Wines' - A wine appreciation workshop by Wei Cheng

Oct 2010      'The Invisible Shield' - A workshop on Security Awareness by Max Security
              (Israeli security consultant firm)
Nov 2010      Auto design workshop by Chris Bangle, former Chief of Design for the BMW
              Group
Jan 2011      Lavasa Classical Studies workshop by Sir James Mallinson




                                                                                   March „12
Educational Workshops




 Executive Program in Airport and Airlines system workshop inaugurated by
           Mr. Praful Patel, former Union Minister of Civil Aviation




                                                                            Auto Design workshop by Chris Bangle



                                                                                                           March „12
Lavasa – Health and Wellness




                               March „12
• Part of the proposed 200 acre for health & wellness development
• R&D facilities in addition to long term & therapeutic care
• Operational since January 2010




                                                                    March „12
Apollo Pharmacy
• Operational since March 2009 in Dasve




                                          March „12
• Delhi based Retirement Resort developer
• 31 acres development at Dasve
• Utsav – Expected to have 500 Villas & Apartments




                                        Actual Image
Rendering


                                                       March „12
The Lavasa Associates




                        March „12
World Class Service Providers
Planning & City
Management Services


Architectural
Services




                      HAFEEZ CONTRACTOR
                      Subodh Kerkar - Installation Artist

                       RANJIT SINH ASSOCIATES
                                      Architects

                                                            Soda (Thailand)Ltd.


Business Plan &
Market Research




                                                                                  March „12
World Class Service Providers
Business
Strategy


Branding,
Marketing
&PR                            Zafar Hai , film maker

ICT & GIS




Legal
Advisors    Markand Gandhi & Co. Agarwal Law Associates
              Magwells              LITTLE & COMPANY

Financial
Partners




                                                          March „12
Environment Initiatives


Objectives
• Protecting the existing natural habitat
• Further enhancing the habitat




                                            March „12
Environment Initiatives

                              Water
             Air                            Biodiversity




      Food                  Sustainable            Natural
   Sustainability           development           Resources




                                             Parks,
                                            gardens,
                 Waste                    green spaces
               Management    Energy




                                                           March „12
Environment Initiatives – Water
• Rainwater Management
  – Check dams , Nallah bunding
  – Increases the Ground Water Level thereby boosting biodiversity
  – 50 to 60% increase in Biomass Generation
  – Reduction in Soil Erosion
  – Integrated Rainwater Management processes underway




                                                                     March „12
Environment Initiatives – Water
• CCT (Continuous Contour Trenching) to prevent soil erosion




       Before                                       After CCT




                                                                March „12
Environment Initiatives – Water
• Maintaining Water Quality
   – Treatment of sewage done to highest tertiary standards using both UV & Ozonisation
   – Quality of treated water better than lake raw water
   – Centralized and de-centralized treatment plants
   – Explore new technologies for water / sewage treatment such as Soil Biotechnology
     (developed by IIT Mumbai)
• Special Initiative - Ecological Mapping of Lake Water




  2.4 MLD Permanent STP                 Package STP                   Soil Bio-technology

                                                                                   March „12
Environment Initiatives - Biodiversity (flora)
•   Conservation of existing flora
    – Stopped the existing practice of slash and burn cultivation through mass awareness
    – Use of certified fuel wood made compulsory to prevent tree cutting




             April 2002                                           April 2010




                                                                                     March „12
Environment Initiatives – Biodiversity (flora)
• Conservation of existing flora
   – Tree transplantation
   – Preservation of „Top Soil‟ for further use in landscaping.
   – Creation of Watch Towers to ensure watch and quick identification of forest fires




                     Tree Transplantation                                    Watch Tower


                                                                                         March „12
Environment Initiatives – Biodiversity (flora)
• Enhancement of existing flora
   – Mass Plantation
   – Hydroseeding to prevent soil erosion and facilitate quick vegetation
   – Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA
     (International Erosion Control Association)
   – Completed over 365 acres - 1st time in India done successfully
• Soil Bio-Engineering
   – Use of natural and eco-friendly material for slope protection during monsoon




                                                                                    March „12
Environment Initiatives - Biodiversity (fauna)
• Ensuring minimal human – animal conflict during and after development
• Development of a continuous animal corridor
• Creation of wildlife corridors and artificial water holes
• Release of fish in dam water, aquatic birds and deer to maintain a healthy
  bio diversity




                                                                      March „12
Impact of Initiatives – Images




                                 March „12
Environment Initiatives - Hydroseeding




During application


                                          March „12
Environment Initiatives - Hydroseeding




Result after 30 days during monsoon


                                         March „12
Environment Initiatives - Slope Greening




April 2005


                                           March „12
Environment Initiatives - Slope Greening




April, 2010
April 2010


                                           March „12
Satellite Images of Dasve




          0 1.25 2.5   5   7.5   10   12.5
                                        Kilometers
                                                           0 1.25 2.5   5       7.5     10   1




       Apr 2002                                      Apr 2009

                                                                            March „12
Vegetation Mapping Results- Dasve
                                           Dasve
                                         2002                            2009
Sr.
              Classes    Area in Area in       Total       Area in   Area in       Total
No.
                         Sq.km     %        Vegetation %   Sq.km       %        Vegetation %

 1    Vegetation          1.84    18.8                      1.93     19.71
 2    Dense Vegetation    2.99    30.54                     3.41     34.83
 3    Shrub               2.45    25.02                     2.68     27.38
 4    Barren Land         1.94    19.82         74.36       0.94       9.6         81.92
 5    Water Body          0.4     4.09                      0.46       4.7
 6    Sand                0.15    1.53                      0.17      1.74
 7    Built-Up            0.02     0.2                       0.2      2.04
             Total        9.79     100                      9.79      100



                                                                                  March „12
Other Initiatives




                    March „12
Environment Initiatives – Natural Resources
• Promoting the use of bamboo in all its uses
   – Icon of sustainability – highest carbon sequestration amongst all floral species
   – Tensile strength of steel
• Lavasa Bamboocrafts Ltd.
   – A factory that produces furniture and decorative artefacts made out of locally available
     bamboo




                                                                                        March „12
Environment Initiatives – Nature Tourism
• Number of tourist attractions and symbols of sustainable development
   – Theme based Nature Trails
   – Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification, Ravine
     beautification - being developed in phase-wise manner




                                                                                 March „12
Environment Initiatives – Nature Tourism
• Nursery established in Bhoini – current stock 50,000 saplings
   – For local and commercial purposes


• Certified organic by NOCA (Natural Organic Certification Association)




                                                                     March „12
Environment Initiatives – Food
• Organic Farm over sample area under development
   – Consultancy with INORA (Institute of National Organic Agriculture)
   – Current organic crops grown : beetroot, potato, tomato, bottle gourd,
• Level 1 organic certification already received for food produced
• Future plans -Agro-based tourist attraction ,Community Farming




                                                              Fresh organically grown tomatoes within the
    Organic farm – Tomato
                                                              Bhoini nursery at Lavasa



                                                                                                March „12
Environment Initiatives – Air
• Recording of metrological parameters daily through 3 stations
• Monitoring of air quality as per Environment Management Plan
• Measures adopted to control dust pollution
   – Sprinkling of water over roads to prevent dust pollution during construction
   – Water sprinkling during crusher operations, plantation around, use of PPE (dust masks) in
     such working areas
   – A mobile pollution measuring van




          Mobile Pollution Control Measuring Van                   Weather Monitoring Unit

                                                                                        March „12
Environment Initiatives - Waste Management
• Compulsory segregation of solid waste initiated - 2-bin system
   – Bio-degradable waste treated using Organic Waste Convertor technology
   – Manure produced is used internally for landscaping.
   – Recyclable waste is taken away by recyclers


• Installation of Vermi compost units




           Organic Waste Converter                             Vermi Compost Units

                                                                                     March „12
Environment Initiatives - Waste Management
• Integrated solid waste management (SWM) plan being put in place
   – Plans to facilitate door to door collection, transportation, sorting and its disposal .
   – State of the art sanitary landfill being created to dispose off the inert waste material
   – Mobile toilets are placed in many places to facilitate proper hygienic conditions




                                         Portable toilets for labor camps


                                                                                               March „12
Environment - Special Initiatives




                                    March „12
Environment - Special Initiatives
• Pioneering Biomimicry – a science that uses nature as a model to measure
  & mentor
• To be actively incorporated in Lavasa development
• In collaboration with The Biomimicry Guild, USA




                                                                   March „12
Environment - Special Initiatives
• Address by Janine Benyus , co founder of The Biomimicry Guild, USA &
  winner of 2009 Champion of the Earth award in Science & Innovation
  (UNEP)




                                                                  March „12
Environment - Special Initiatives
• Positioning Lavasa as a sustainable city in Asia

• Implementation of Ecological Performance Standards underway
   – With The Biomimicry Guild, U.S.A.


• Renewable energy options integrated in design for Mugaon (second town)
  aim for 10 – 15 % of total energy requirement

• Techno-commercial evaluation for establishing wind farms, mini-hydel
  power stations and solar farms underway

• Energy Plantation option also being explored

• Dual purpose of greening as well as generation of renewable electricity.



                                                                      March „12
Environment - Special Initiatives
• Green Rating System for Cities
   – Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building Council) for
     setting up standards and guidelines for establishing Green Cities in India


• Green Building Certification
   – Fortune Select Dasve certified (LEED India – NC ; Silver rating)
   – Christ College under evaluation
   – Evaluating possibility of having major public buildings as LEED India certified


• IECA (International Erosion Control Association) being approached for new
  measures for Erosion Control and Slope Stabilization

• Carbon footprint evaluation being explored for Phase 1




                                                                                       March „12
Environment Initiatives – Certification
• Green Building Certification (LEED India - NC) for Fortune Select Dasve
  hotel awarded
   – Awarded by Indian Green Building Council
   – Accorded „Silver Rating‟




                                                                     March „12
Corporate Responsibility Initiatives




                                       March „12
Corporate Responsibility
• Villager resettlement and rehabilitation
   – Gaothans created
   – Employment opportunities
   – Health and education facilities
   – Potable treated water, Road connectivity




                 Villager‟s Gaothan             Children at the creche




                                                                         March „12
Corporate Responsibility
• Crèche for 800 children
   – Day-care centre
   – New born babies to 12 – year olds
   – Food , education and entertainment facilities
   – Regular health camps and vocational training




                                                     March „12
Corporate Responsibility
• Christel House Lavasa - Offering quality education to children from
  economically disadvantaged section




                Morning prayers during Assembly   Kids in classroom




                    Children in Music class       Mid-day meal



                                                                        March „12
Corporate Responsibility
• Christel House Lavasa - New Resource Centre
   – Educational aids like computers, LCD projector and books
   – Inaugurated by Pantaloons Femina Miss India 2011 winners




                     The New Resource Centre




                                                        Glimpses from the Resource Centre inauguration


                                                                                                March „12
Corporate Responsibility
• Regular vocational training and health check-up camps




             Regular Health Check up               Pulse Polio Campaign




             Cancer awareness and screening camp
             by Deveika Bhojwani                   Eye camp in progress



                                                                          March „12
Corporate Responsibility
• Regular interaction with local villagers




                                                                          SHG (women‟s empowerment) meeting




  Distribution of galvanized corrugated sheets to families whose houses
  have been dilapidated due to heavy rains


                                                                          Distribution of school uniforms


                                                                                                              March „12
Corporate Responsibility
• Technical skills training workshop of locals undertaken with Career
  Launcher
   – Electrical, plumbing, gardening , etc.
   – Classroom and onsite training


• Discussions on with Grameen Bank (Noble Laureate Prof Yunus)
   – Create a Grameen House at Lavasa
   – Entrepreneurship development of villagers through micro-finance




                                                                        March „12
Corporate Responsibility
• Aptitude tests and Counselling for Std. X students
   – 175 students from schools of Andgaon, Kolawade, Mutha, Kondhur & Kolawade
   – Organised with the help of Maharashtra State Vocational Training Centre & Selection
     Board (MSVTC&SB), Pune


• Future plans special guidance for subjects like English, Science , Maths




                                                                                   March „12
Lavasa in Media


• Advertising in strategic publications on a continuous basis
• Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan
  Times , Daily News and Analysis (DNA) , etc.




                                                                                         March „12
Taking a thought leadership
stance




                              March „12
Lavasa Future Cities
• An initiative in association with the Times of India that focuses on urban
  development & management
   – Campaign focused on need for new cities
   – Triggering conversations
   – Pushing for more workable governance structures


• Initiatives undertaken
   – Creation of a special website – www.lavasafuturecities.com
   – A pan-India Citizen Connect Initiative across 7 major metros
   – Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ; pan India)
   – Vertical specific ads and articles in all editions of Times of India - Town planning , City
     Governance, Environment, etc.
   – Outdoors on the Mumbai- Pune Expressway
   – Web banners on key websites



                                                                                          March „12
Lavasa Future Cities
• Triggering a conversation




Nov / Dec 2009


                              March „12
Lavasa Future Cities
•   Sensitizing the Indian publics towards the need for new cities




Ads and Articles : Dec 2009 – Apr 2010

                                                                     March „12
City Planning and Governance Summit
•   Modeling the New Urban India
      – Panel discussion with industry experts , Government , corporate entities and citizens on
        the cause of building more liveable cities of the future




Jan 2010 , Mumbai



                                                                                         March „12
Lavasa Future Cities – Urban Longings
• „Urban Longings‟ - An article series by India‟s leading minds on the need for
 creating new cities in India


     •   Dr. APJ Abdul Kalam             •   Dr. Raghunath Mashelkar
     •   MJ Akbar                        •   Dr. Mohan Agashe
     •   Suhel Seth                      •   Vidyadhar Walawalkar
     •   Geeta Doctor                    •   Govind Shrikhande
     •   Gautam Bhatia                   •   Chandrashekhar Prabhu
     •   Rahul Bose                      •   Dr Sanjay Oak
     •   Brinda Somaiya                  •   Paresh Mokashi
     •   Santosh Desai                   •   Achyut Godbole
     •   Tasneem Mehta                   •   Sunil Karve
     •   Swaminathan Anklesaria Aiyar    •   Sonali Kulkarni




                                                                       March „12
Lavasa Future Cities – Urban Longings




Sept - Oct 2010 – Urban Longings series in Times of India


                                                            March „12
Lavasa Future Cities – Urban Longings




Sept - Oct 2010 – Urban Longings series in Maharashtra Times


                                                               March „12
Lavasa Future Cities – Urban Longings
    • Televised debate series on ET Now triggering conversations on need for
      new cities
          – Cross section of panelists including corporates, policy makers
          – Impact of migration
          – Funding of city development and infrastructure
          – Use of technology optimally in cities
          – Environmental sensitivity in urban development

Panelists of the various city debates
Mumbai             Mumbai               Delhi               Delhi             Pune               Bangalore
Ajit Gulabchand    Anuj Puri            Ajit Gulabchand     Dr. Abad Ahmad    Anil Dharker       Anil Menon

Arun Nanda         Madabhi Puri Buch    D.R. Kaarthikeyan   Dr. Ajay Dua      Anu Agha           Dr. A. Ravindra

Dr. Indu Shahani   Rajgopal Nogja       Dr. Kiran Bedi      C P Jain          Arun Shourie       NR Narayana Murthy

Shirish Sankhe     Sebastian Morris     Shirish Sankhe      Suresh P Prabhu   Ashwini Bhide      Swati Ramanathan

Vijay Kalantri                                                                Dr. S.B Mujumdar




                                                                                                         March „12
City Planning and Governance Summit – Lavasa
• Policy makers, corporates and experts from various fields

• Identifying innovative solutions for the challenges facing our cities
   – Governance , Technology optimization, etc.




                                                                          March „12
Lavasa Future Cities – Accolades
• Silver Medal at Olive Crown Awards for creative excellence in „green‟
  communication
   – Awarded for pioneering work in communicating sustainability
   – Instituted by the Indian chapter of the International Advertising Association (IAA) with
     knowledge partner TERI (The Energy Resource Institute)
   – Awarded at Goafest 2011 – India‟s biggest advertising and awards festival conducted by
     the Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay
     (ACB)




                                                                                        March „12
Events


•   A few of the most popular events organized by Lavasa




                                                           March „12
• Lavasa Women‟s Drive - Signature brand building event of Lavasa
   – 4th year in succession


• In aid of Cancer Prevention through Early Detection

• Rally details
   – 500 cars , 2000 women
   – Pre event workshops in Mumbai and Pune
       • Dance Workshop by Ganesh Hegde
       • Photography workshop by Daboo Ratnani
   – Cancer camps at Tata Memorial and Jaslok Hospital




                                                                    March „12
• Launch of the „Women in the Driving Seat‟ Awards
    – Under the aegis of LWD
    – Awarding women with a drive in various fields



Cinema                 Vidya Balan
Corporate              Dr. Swati Piramal
Healthcare             Dr. Firuza Parekh
Television             Ekta Kapoor
Fashion                Tina Tahiliani
Education              Shaheen Mistry
Community Development Abha Narain Lambah
Administration         Neela Satyanarayan
Cancer Awareness       Deveika Bhojwani



                                                      March „12
Chang enthralls the audience




Bollywood actor Emraan Hashmi flags off the event


                                                    Participants at the lakeside promenade




                                                                                             March „12
• Accolades from the Limca Book of Records
   – Acknowledges Lavasa Women's Drive 2010 as "India's Biggest All-Women Car Drive




                                                                               March „12
Destination Partner for Pantaloons Femina Miss
India contestants / winners visit Lavasa
 • PFMI
  – Sub contest (Miss Lavasa Vivacious)
  – Experience Lavasa – water sports, nature trail, rappelling, etc.
  – Product Launch / Inauguration by PFMI winners




                                                             PFMI 2010 contestants at Xthrill




      PFMI 2011 winners launch Lavasa Holidays
                                                             PFMI 2010 contestants inaugurate Dasvino


                                                                                                  March „12
„Ayushyavar Bolu Kaahi‟
• 700th show of the popular Marathi program „Ayushyavar Bolu Kaahi‟
 presented by Lavasa in Pune
• More than 3000 people attended the event
• Performances by noted artists Salil Kulkarni, Sandeep Khare, Urmila
 Dhangar etc.




 Salil Kulkarni, Sandeep Khare and the group in action   The full auditorium



                                                                               March „12
• Association with MIFTA - taking Marathi films and theatre awards to an
  international location
• Attended by who‟s who of Marathi entertainment industry
• Awards function at Dubai, Cricket match with stars




 Ajit Gulabchand handing over the award to      Ajit Gulabchand handing over the award to Mr.
 Prakash Amte and Mandatai Amte                 Bachchan for his Marathi film “Vihir”


                                                                                 March „12
• Marathi film and theatre personalities at Lavasa




                                                     At Christel House, Lavasa




              Enjoying city tour




                                                 Admiring Bamboosa products


                                                                                 March „12
• Association with Autocar Awards as a destination partner - jury testing,
 panel discussion
• Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd Sorabjee ,
 Manwendra Singh, Renuka Kirpalani , etc.
• Presentation of Green Car Award by Lavasa




     Ms. Anuradha Paraskar of Lavasa
     presenting the Green Car award         Panel discussion at Lavasa


                                                                         March „12
•   Amalgamation of art, culture, dance & music
•   Interactive workshops
•   Live performance by various artists
•   Stalls run by prominent NGOs and individual artists.




    Bollywood singer Abhijeet Bhattacharya performs live   Achyut Palav conducting a calligraphy workshop


                                                                                                            March „12
Visit by Prof. Yunus at Lavasa
• Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of
 the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd March‟10




                                                                 March „12
• Rock n Hills - A 3 -day music fest at Lavasa
• Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap, etc.




                                                                      March „12
Lavasa – City Development Status

• Substantial infrastructure completed
• First town, Dasve : Under active implementation
• Mugaon Master Plan ready, infrastructure under execution




                                                             March „12
Aerial View - Dasve




                      March „12
Aerial View - Dasve




                      March „12
Aerial View - Dasve




                      March „12
Aerial View - Dasve




                      March „12
Dasve Promenade




                  March „12
City Services at Lavasa




                          March „12
City Management Services Building




    Town Hall - Administrative Building


                                          March „12
City Services – Citizen Call Centre




     The Citizen Call Centre at Lavasa




                                         March „12
City Services – Amenities




         Police Station     Post Office




                                          March „12
City Services – Amenities




        Petrol Pump         Public Safety Centre




                                                   March „12
City Services – Banks




   State Bank of India branch at Lavasa   Union Bank of India branch at Lavasa




                                                                                 March „12
City Services – Transportation
• Intra - City Bus Services
   – 2 Shuttle services, ply between 9 am to 6 pm
   – At regular intervals of 30 to 45 minutes




                                                    March „12
City Services - Healthcare




       Apollo Lavasa Hospital   Apollo Pharmacy




                                                  March „12
Information Centre Building




                              March „12
Infrastructure at Lavasa




                           March „12
Roads




                       Internal Roads
        Access Roads




                                        March „12
Dasve Dam




            March „12
Infrastructure




                 Water Treatment Plant



                                         March „12
Infrastructure




                 Sewage Treatment Plant



                                          March „12
Infrastructure
Telecom Tower    Transmission Lines



                                      Server Room




                 GIS support




                                                    March „12
Helipad




          Helipad


                    March „12
Residences at Lavasa




                       March „12
Residential
Lakeside Apartments




                      March „12
Residential
Lakeside Apartments




                      March „12
Residential- Villas




                      March „12
Residential - Rental Housing
• Ideal for support & service staff ,students, bachelors , executives and staff
  working in different companies and staying back at Lavasa




Actual images

                                                                         March „12
Hospitality at Lavasa




                        March „12
Hotels at Lavasa : Ekaant –The Retreat




                                         March „12
Hotels at Lavasa: Fortune Select Dasve




                                         March „12
Hotels at Lavasa : Waterfront Shaw Apartment Hotel




                                              March „12
Hotels at Lavasa : Mercure Lavasa




                                    March „12
F& B Options at Lavasa




                         The All American Diner




         Vyanjan




                                 Zodiac


                                                  March „12
F& B Options at Lavasa




                           Machaan – the restaurant at the Nature Trail
                                          near Ekaant




        Twisted Turkey


                         * PFMI 2011 winners at Machaan


                                                                   March „12
F& B Options at Lavasa




                                         Krazy Koala at Lakeshore




       Brewberrys The Coffee Bar




                                   Granma‟s Homemade Patisserie


                                                                    March „12
F& B Options at Lavasa




                                        Earthen Oven – North Indian cuisine




      Chor Bizzare – Kashmiri cuisine




                                               Tabakh – Lebanese restaurant


                                                                              March „12
F& B Options at Lavasa




                          Ice cream Parlour




       Oriental Octopus




                            Past Times


                                              March „12
F& B Options at Lavasa




                             Subway




          Pizzavala




                         Hungry Hippo


                                        March „12
Tourism & Leisure at Lavasa




                              March „12
Tourism at Lavasa
Lakeshore Watersports




* PFMI 2011 winners at Lakeshore Watersports


                                               March „12
Tourism at Lavasa
 Lavasa International Convention Centre




                                          March „12
Tourism at Lavasa
Bamboosa factory, Nursery




                            March „12
Tourism at Lavasa
Xthrill – Adventure Academy




                              March „12
Tourism at Lavasa
 Xthrill – Adventure Academy




* PFMI 2011 winners at Xthrill


                                 March „12
Retail at Lavasa




                                                             Grocery outlet




     The Retail stretch on the promenade




                                           Home Town outlet (home interiors solution provider)



                                                                                     March „12
Retail at Lavasa




    Bizzare Baraccuda - Apparel outlet   Canary & Lobster - gift shop at ITC Fortune Select Dasve




                                                                                                    March „12
Retail at Lavasa




    Cinnamon Crocodile – spa products   The Orange Ox - Handicrafts



                                                                      March „12
Leisure at Lavasa
Dasvino Town & Country Club




                              March „12
Leisure at Lavasa
Games Arcade, Kid‟s Play Area




                                March „12
Leisure at Lavasa
Urban Park , Park Plaza




                          March „12
Leisure at Lavasa
Viewing Galleries




                    March „12
Leisure at Lavasa
Nature Trails




                    March „12
To sum up….
• A planned hill city – 1/5th the size of Municipal Corporation of
  Greater Mumbai
• Inclusive & sustainable city
• Opportunities for Tourism, Hospitality , Leisure , Retail & Business
• Not just a real estate project, an urban
  management & development company
• Based on New Urbanism
• Environmentally conscious
• Vantage location
• Strong promoter backing
• Good project viability




                                                                         March „12
www.lavasa.com
    www.lavasafuturecities.com



www.facebook.com/lavasacommunity
www.twitter.com/lavasacommunity




                                   March „12

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Lavasa Corporate Presentation March 2012

  • 3. Lavasa – India‟s Planned Hill City • A „planned‟ hill city led by the private sector, after independence • A city planned for entire spectrum of population • One of the largest urban infrastructure project in India; significant economic benefits to the region • Concept of Life in Full i.e. „Live , Work , Learn and Play‟ in harmony with nature Artist‟s Impression of the Lavasa Lakeline March „12
  • 4. Lavasa - India‟s Planned Hill City • Master Plan prepared by HOK, USA • Architectural Design sensitively integrated with natural environment • Area to be greenified through landscaping, hydroseeding, mass plantations, etc. • A new tourist destination • Planned for a permanent population of around 3 Lakh (0.3 million) with tourists estimated at over 20 Lakh (2 million) per annum March „12
  • 5. Lavasa – Multiple access • Four access points for Lavasa on Mumbai-Pune Expressway and one on Mumbai-Goa highway – An hour‟s drive from Pune and around three hours from Central Mumbai All distances approximate ; Map indicative and not precise March „12
  • 7. Master Plan - Lavasa integrated with landscape Development across Plotted Land, Apartments, Retail, Hotels, Event and Convention Centre, Education, Information Technology, Biotech Parks and Recreation Facilities, spread in 5 towns. March „12
  • 8. Master Plan - Dasve March „12
  • 9. Master Plan - Mugaon March „12
  • 10. Master Plan award Award for Dasve (Lavasa ) Master Plan From Congress for the New Urbanism (CNU) March „12
  • 11. Landscape Planning awards Award of Excellence - Dasve Master Plan Honor Award - Mugaon Master Plan Merit Award - Lavasa Landscape Master (2005) (2009) Plan and Design Guidelines (2010) “Beautifully documented in terms of understanding the place and the land. Stunning, great work. . .sensitive to the region and the world”. - 2005 Professional Awards Jury comments March „12
  • 12. Master Plan - Driven by a strong brand ideology Brand Drivers Cosmopolitan Style Technology Leadership created by Landor, Hong Kong • Lifestyle residences • Efficient infrastructure • Leisure & Recreation • Biomimicry - Hotels/Clubs/Spas • GIS Mapping - Golf course • e - Governance • Convention/ Event Centre • Modern amenities • Sports & Adventure • Hospitals & clinics • Nature tourism • Performing Arts Centre • Cricket Ground Lifelong Learning Spiritual Harmony • Innovation & Science Park • Spiritual centres • Education campuses • Health & Wellness spas • Research institutes • Town plan sensitively integrated • Training centres with nature • Library • Museum March „12
  • 13. Pioneering Biomimicry • A science that uses nature as a model to measure & mentor – To be actively incorporated in Lavasa development – In collaboration with The Biomimicry Guild, USA March „12
  • 14. Lavasa - Planning Strategy • Planned for a permanent population of around 3 Lakh (0.3 million) with tourists estimated at over 20 Lakh (2 million) per annum • An aspirational yet affordable pricing for multiple socio-economic classes – Several design options for residents in each product category – Rental housing, starter homes, dormitories, budget hotels, affordable entertainment – all integrated in the Master Plan itself • Proposed infrastructure of over Rs. 4000 crores is being created – Many employment opportunities to be created at all levels • Infrastructure support & service standards across 5 towns for residents and visitors, well enabled by GIS mapping and e-governance • New Urbanism design principles combined with an aspirational lifestyle March „12
  • 15. Lavasa – Business of Businesses March „12
  • 16. Urbanization is a USD 65 billion Annual Opportunity Existing Cities Model Lavasa Model Regulation & Governance Regulation & Multiple Governance Municipality / Development Consumption Authorities Operations Basket IP Maintenance Development Maintenance Multiple Public / Private Service Providers Opportunity fragmented across Advantage Lavasa – Unique multiple players Integrated Opportunity March „12
  • 17. Lavasa Model – Comprehensive Value Capture Unique IP Infrastructure Real Estate Funding City Infrastructure & SPA status Development Support Development Asset Creation Cash Flows Governance enables integration Consumption Real Estate Annuity Cash New Cities 1….n Stream Share of Lavasa GDP Infrastructure Consumer Spend Real Estate Annuity Annuity Development Income  BOO Model  Share of spending  Real Estate Sales  Services and within the city  Lease Rentals Diverse Cash Flow Profile Management  Levies & User Revenue Charges Lavasa – First Mover Advantage March „12
  • 18. Lavasa – An expected „365 –day economy‟ Commercial & Hospitality Tourism & Leisure Education & Healthcare Residential Institutional GDP Composition Retail Infrastructure Commercial Adventure Spa & Tourist Edu- Theme Health Apartments / Villas / offices & Campuses Hotels MICE & Water Amenities Educational Clubs Attraction tainment Park City Rental Housing Institutional Sports Integrated development with cross-synergies enabled by Lavasa Profits – Returns on Lavasa‟s share in Education / Share in Lavasa GDP City Building – SPV Partnerships Healthcare / Tourism / Leisure / Hospitality and Retail SPV‟s Sticking to Core Competencies 0-100% 0-100% 0-100% Rentals – On leased assets Investor Operator Lavasa Operating Equity Risk Levies & User Charges Knowledge and Sharing Bandwidth De-risked Business Model March „12
  • 19. Benchmarking with 365 Day Economies 15640 sq. km District Area 4355 sq. km MMR (sq km) 1483 sq. km 600 sq. km 415 sq. km 1104 sq. km 697 sq. km Greater Mumbai Urban 114 sq. km 99 sq. km 100 sq. km City/District Mumbai Pune Delhi Chandigarh Gurgaon Singapore Hong Kong Lavasa 3.5 million 0.2 Million 0.3 Million 0.9 Million 4.7 Million 12 Million Urban (2008) 7.1 Million Greater Mumbai (2009) Population 7.2 million 13.9 Million District (2001) 18 Million MMR GDP Rs. 1302 Rs. 7083 Rs. 8155 Rs. 679 Rs. 1439 Rs. 142 Rs. 231 Billion Billion Billion !!! Billion Billion Billion Billion (in 2007) (Greater Mumbai) (converted) (converted) March „12
  • 20. Lavasa : A „City for All‟ March „12
  • 21. Lavasa City – Life in Full Live Work Learn Play • Villas & Apartments • Non – polluting industries • Schools and Colleges • Budget to Luxury Hotels • Studio & Serviced • IT/ITES • Management Institutes • Clubs and Resorts Apartments • Biotechnology • Executive Education • Spas • Rental Housing • R&D centres Centres • Cricket ground • Retiree Housing • Training Centres • Post Graduation Institutes • Golf Course & Academy • Family Entertainment Centre • Fashion Design • Adventure Training • Multiple Theme Parks • Promenade and Marinas • Film Production Institute • Eco Safari • Health and Wellness Centres • Animation Studios • Vocational Institutes • Water Sports • Spiritual Centres • Professional Services • Sports Academy • Adventure Sports • 24x7 Power, Water and • Convention Centre • Music Academy • Nature Trails Connectivity • Town Support Services • Edutainment Park • Cafes, Restaurants and • GIS and e-Governance Shopping centres • Social Infrastructure • Multiple Leisure Activities March „12
  • 22. „Live‟ in Lavasa City • An aspirational yet affordable pricing for multiple Live socio-economic classes • Villas & Apartments • Studio & Serviced – Several design options for residents in each product category Apartments • Rental Housing – Rental housing, starter homes, dormitories, budget hotels, • Retiree Housing • Family Entertainment Centre affordable entertainment – all integrated in the Master Plan • Promenade and Marinas • Health and Wellness Centres itself • Spiritual Centres • 24x7 Power, Water and Connectivity • • Proposed infrastructure of over Rs. 4000 crores is • GIS and e-Governance Social Infrastructure being created • Infrastructure support & service standards across 5 towns for residents and visitors, well enabled by GIS mapping and e-governance March „12
  • 23. Live Lavasa: Residences for All • Residences across price points - From Villas to Rental Housing Lakeside Apartments Villas Rental Housing March „12
  • 24. Live Lavasa: Infrastructure for All • Infrastructure for different needs of the city Police Station at Lavasa Union Bank of India branch at Lavasa Lavasa Post Office – PIN 412112 March „12
  • 25. „Work‟ in Lavasa City • A „365 day economy‟ plan with many employment Work opportunities to be created at all levels • Non – polluting industries • IT/ITES • Biotechnology • R&D centres • Various industries and sectors to drive permanent • Training Centres • Fashion Design resident population • Film Production • Animation Studios – Tourism, Hospitality & Leisure • Professional Services • Convention Centre – Education, R&D, Training • Town Support Services – IT, Biotech, KPOs – Art, Fashion, Animation • Advantages – Customisation to business needs – Location in Mumbai – Pune economic corridor – Easy talent acquisition – Infrastructure and technology support March „12
  • 26. Work Lavasa : Livelihood for All • Jobs and employment opportunities for all Lavasa Bamboocrafts Ltd. Fortune Select Dasve Lavasa Lavasa nursery March „12
  • 27. „Learn‟ in Lavasa City • Vision to be a „Centre of Excellence in Education & Learn Research • Schools and Colleges • Management Institutes • Executive Education Centres • Width in educational courses offered to cater to all age • Post Graduation Institutes • groups and socio – economic strata Adventure Training Institute • Vocational Institutes • Sports Academy • Extra curricular activities and upcoming sports academies • • Music Academy Edutainment Park • Facilities for student accommodation and facilities March „12
  • 28. Learn Lavasa: Education for All • Education for the entire socio-economic spectrum Roots to Wings – nursery Students at Ecole hoteliere Lavasa – Hospitality education Classroom at Christel House Lavasa - school for the economically disadvantaged March „12
  • 29. Learn Lavasa: Education for All • Education for all age groups Aptitude tests and Counselling for Std. X students Auto Design workshop by Chris Bangle Technical training workshop for locals March „12
  • 30. „Play‟ in Lavasa City Play • A quick weekend getaway - easy • Budget to Luxury Hotels connectivity from Mumbai and Pune • Clubs and Resorts • Spas • Cricket ground • Golf Course & Academy • An array of options in entertainment, • Multiple Theme Parks • Eco Safari sports, events and hospitality • Water Sports • Adventure Sports • Nature Trails • Range of accommodation options varying • Cafes, Restaurants and Shopping centres from luxury hotels to budget hotels and • Multiple Leisure Activities dormitories • Leisure activities by the lakeside promenade March „12
  • 31. Play Lavasa: Hotels for All • Hotels for different needs and budgets – From five star properties to lodges Waterfront Shaw – Serviced Apartments Fortune Select Dasve Eco Lodge March „12
  • 32. Play Lavasa: Tourism for All • Tourism options to suit all budgets and tastes Oase - World‟s highest multimedia fountain at Lavasa Asia‟s first edutainment park, Space World under the aegis of USSRC (Space Camp, Robotics, X-Camp, Survival, Zero Gravity Simulation) Nature Trail March „12
  • 33. Play Lavasa: Tourism for All • Tourism activities for all age groups Lakeshore Watersports X-thrill by Z-bac – Adventure Academy X-thrill by Z-bac – Adventure Academy Neo Spark – Games Arcade March „12
  • 34. Life at Lavasa city March „12
  • 35. Lavasa – Citizen friendly Way of Life • Strong sense of community living • Citizen - friendly Lavasa – Community Charter – Code of Citizenship booklet March „12
  • 36. Lavasa – City Management Services • A dedicated City Management Services team to provide an enhanced quality of community living to its citizens and visitors • Deliver on governance – Vision to create a replicable model of City Governance for new Asian cities by bringing world-class standards to Indian urban life • Emphasis on – Public Safety & Security - law and order services, fire and disaster prevention, etc. – Provision of uninterrupted and good quality power to all customers – Integrate customer support – Value added services by connecting citizens to services like housekeeping, garden and lawn maintenance, waste management, pest control, property management, etc. – Providing e-governance backbone March „12
  • 37. Lavasa - City Management Services • Specialist divisions for smooth and efficient delivery Divisions of CMS Some of the key roles and responsibilities Public Works • Maintains public spaces like streets ,promenades, footpaths • Runs the city‟s solid waste management program • Ensures that all public realm areas are clean and well – maintained Public Safety & Security • Public Safety Planning , Law and Order services • Sate and police interface • Fire and disaster prevention • Parking & Traffic management • Emergency communications Enterprise Utilities • Water & Sewer distribution and collection networks • Water and sewer pumping and treatment • Reliable, Sustainable & Uninterrupted Power Service 24 x 7 • Commissioning and handover (smooth transition ) of infrastructure from Projects Department Property Management • Citizen engagement and overseeing of customer services • Operation of the Citizen Call Centre • Co ordinates real estate handovers and transfers • Interface between Projects, Sales and Custome • Enforcement of development regulations Administration & Finance • Financial transactions and support services • Inter & Intra City Transport • Guest assistance • Support internal functions such as GIS, MIS< etc. March „12
  • 38. Lavasa - City Manager • Headed by a specialist City Manager – Unique and „a first‟ to Indian cities • Role of the City Manager – Policy‐making – Contract administration – Measuring and managing performance outcomes – Process & system engineering – Ensuring that day‐to‐day apparatus of the city‟s routine service delivery functions smoothly March „12
  • 39. Lavasa Citizen Call Centre • A round the clock Citizen Call Centre • Ensures to make the lives of the citizens and visitors easy and convenient – A one stop information source – Non emergency and emergency services – Single window resolution for all customer needs and visitor requests – Proactive information distribution – Data collection and management services – Customer Satisfaction Surveys – Customer handover and possession March „12
  • 40. Lavasa Tie-ups March „12
  • 41. Lavasa Tie-ups Tourism , Hospitality & Leisure Education Health& Wellness Corporate/Others TexKare Cleaners Sports Academies JUKASO Passionate Developers Badminton Academy 2000 rooms 2 million visitors Vision for 10,000 students Medicity Work /Retail March „12
  • 42. Lavasa – Tourism, Hospitality & Leisure March „12
  • 43. • Mid scale hotel at Dasve by ITC, 60 rooms • Ready and operational since March 2009 • Zodiac coffee shop, Nostradamus bar, Earthen Oven specialty restaurant March „12
  • 44. • Lavasa‟s own fully operational hotel with a panoramic view • 20 rooms, conference facilities, indoor/outdoor activities • Vyanjan - multi cuisine restaurant , Breakfast at Machaan – restaurant at the Nature Trail near Ekaant March „12
  • 45. • Mercure by Accor group, 130 rooms • Hospitality know-how of the group makes every stay unique, warm, individual and human • Celebrations – The 24-hour coffee shop March „12
  • 46. • Operated by Bona Sera Hotels • Apartment Hotel at Lavasa • 43 self contained, fully equipped apartments – Studio, 1 BHK, 2BHK March „12
  • 47. SOL Hospitality Ltd. • Quick service, fine dining and casual dining restaurants operational – The All American Diner – Continental cuisine – Granma‟s Homemade Patisserie - Bakery – Chor Bizzare – North Indian cuisine – Oriental Octopus - Oriental cuisine – Tabakh - Lebanese cuisine – Twisteez - Fried potato snacks with a twist – Past Times - English pub Chor Bizzare Granma‟s Homemade Patisserie March „12
  • 48. Other Restaurants • Restaurants that serve a variety of cuisine – Brewberry's - Coffee bar & Sandwiches - Burgers, pizzas, salads, etc. – Fruity Bat (Desserts) – Natural Icecream parlour – Hungry Hippo - Burgers & Fries – Pizzavala - Pizza place – Subway - Sandwiches and salads Restaurants at the promeande Ice cream parlour March „12
  • 49. • Club managed by International Leisure Consultants, Hong Kong • Facilities like squash court, tennis court, fully functional gymnasium, swimming pool, spa, restaurants, pub, etc. • Asian Opera - Oriental cuisine restaurant, The Deck – all day dining Actual image March „12
  • 50. • Lavasa International Convention Centre to be managed by Accor – 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities • Meetings, events, conferences , exhibitions, weddings – Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young, etc. Actual image March „12
  • 51. • Pullman by the Accor group, 258 rooms, business hotel • Warm hospitality, restful tranquility and high-tech connectivity • To be operational by 2013 Rendering March „12
  • 52. • Novotel by Accor group, 200 rooms • Designed for natural living with a lake view • To be operational by 2012-13 Rendering March „12
  • 53. • Doubletree, 150 rooms, 5 star property • A hotel from the Hilton group • To be operational by 2013 March „12
  • 54. • „Oakwood Residence „ by Oakwood Asia Pacific Limited (a division of Oakwood Worldwide) • About 150 serviced apartments in Mugaon – Combine the spacious comfort of a private home with the many services of a hotel • To be operational by 2014 Illustrative not Actual images March „12
  • 55. TexKare Cleaners • First “Tunnel Wash “ Laundry being commissioned at Bhoini • Meets highest international norms of hospitality Illustrative not Actual images March „12
  • 56. • Lakeshore Watersports being managed by Ocean Blue • Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats, Kayaks , Trampoline, Wibit obstacle, Pool activities March „12
  • 57. • Games arcade for kids • A variety of games like Neo arcade, Electronic darts, Photo play etc. March „12
  • 58. • Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure Institute Pvt. Ltd. • Activities like rappelling, rock climbing, camping, trekking , zip-line, zorbing , air rifle shooting, etc. • Accommodation in AC tents with modern amenities, dinning facilities A/c tents March „12
  • 59. Oase • Water fountain design firm from Germany, designing a multi media fountain at Lavasa – Incorporates a laser and sound show – 60 meter high central jet Illustrative not Actual images March „12
  • 60. Space World • Asia‟s first space themed park, Space World under the aegis of USSRC • Will include Space Camp, Aviation Camp, etc. Illustrative not Actual images March „12
  • 61. Sports Academies • In line with the brand philosophy of lifelong learning March „12
  • 62. A championship 18 hole golf course at Dhamanhol by 2013 • „Golf Academy‟ to be developed at Mugaon by 2014 March „12
  • 63. • Football academy by Manchester City Football Club • Develop and nurture young talent in India • Scheduled opening in 2014 Illustrative not Actual images March „12
  • 64. • World class hockey academy at Lavasa, tie up with Hockey Australia – World class hockey coaches to run the academy • Intellectual property of various Hockey Australia programs, including its junior development program – Hook in2 Hockey Illustrative not Actual images March „12
  • 65. • Tennis Academy with Tennis Australia – Best known for Australian Open – Coaching and development skills , event management opportunities Illustrative not Actual images March „12
  • 66. Other Academies • Rowing academy by Sir Steve Redgrave via Golden Five Limited • Badminton Academy March „12
  • 67. Lavasa – Education March „12
  • 68. • Premier hospitality education institute, offering a four year course in Hospitality Management, certified by École hôtelière de Lausanne • Vocational courses offered via agreement with Sunshine Coast (SCIT) TAFE (Training And Further Education) Australia • Admissions now open for 2012 session Actual images March „12
  • 69. • A nursery school - pre-schooling needs of children from 2 to 6 years • Managed and run by Educomp, India‟s largest education company • Skill-based knowledge using its unique seven petal approach Actual images March „12
  • 70. • Providing quality education for the economically disadvantaged sections of society • English medium school, free education, uniforms, books, meals , pick-up and drop in state-of-the-art buses and state-of-the-art Resource Centre • Operational since June 2010 Actual images March „12
  • 71. • GREAT (INDIA) in collaboration with Australian Retail College – A leader in retail training in Australia • Plans to open retail college at Lavasa – Contemporary retail course, exchange of information – Exploring tie-ups and opportunities in Australia • Scheduled to open in 2012 March „12
  • 72. A 60 acre campus – International Baccalaureate Diploma Programme March „12
  • 73. • 75 years since inception, based in Bangalore • Scheduled to open in 2012 -13 March „12
  • 74. • The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa – Exhibit centre that chronicles the science of Biomimicry , Educational workshops – Collaboration to develop a Biomimetic building at Lavasa March „12
  • 75. Educational Workshops • Educational workshops held at regular intervals Month Details of Workshops Jan 2010 Executive Program in Airport and Airlines Systems with The Massachusetts Institute of Technology‟s Office of Professional Education (MIT PE) March 2010 Workshop by The Biomimicry Guild, USA – Applying the science of Biomimicry in Urban Architecture Sept 2010 'Essentials of Wines' - A wine appreciation workshop by Wei Cheng Oct 2010 'The Invisible Shield' - A workshop on Security Awareness by Max Security (Israeli security consultant firm) Nov 2010 Auto design workshop by Chris Bangle, former Chief of Design for the BMW Group Jan 2011 Lavasa Classical Studies workshop by Sir James Mallinson March „12
  • 76. Educational Workshops Executive Program in Airport and Airlines system workshop inaugurated by Mr. Praful Patel, former Union Minister of Civil Aviation Auto Design workshop by Chris Bangle March „12
  • 77. Lavasa – Health and Wellness March „12
  • 78. • Part of the proposed 200 acre for health & wellness development • R&D facilities in addition to long term & therapeutic care • Operational since January 2010 March „12
  • 79. Apollo Pharmacy • Operational since March 2009 in Dasve March „12
  • 80. • Delhi based Retirement Resort developer • 31 acres development at Dasve • Utsav – Expected to have 500 Villas & Apartments Actual Image Rendering March „12
  • 81. The Lavasa Associates March „12
  • 82. World Class Service Providers Planning & City Management Services Architectural Services HAFEEZ CONTRACTOR Subodh Kerkar - Installation Artist RANJIT SINH ASSOCIATES Architects Soda (Thailand)Ltd. Business Plan & Market Research March „12
  • 83. World Class Service Providers Business Strategy Branding, Marketing &PR Zafar Hai , film maker ICT & GIS Legal Advisors Markand Gandhi & Co. Agarwal Law Associates Magwells LITTLE & COMPANY Financial Partners March „12
  • 84. Environment Initiatives Objectives • Protecting the existing natural habitat • Further enhancing the habitat March „12
  • 85. Environment Initiatives Water Air Biodiversity Food Sustainable Natural Sustainability development Resources Parks, gardens, Waste green spaces Management Energy March „12
  • 86. Environment Initiatives – Water • Rainwater Management – Check dams , Nallah bunding – Increases the Ground Water Level thereby boosting biodiversity – 50 to 60% increase in Biomass Generation – Reduction in Soil Erosion – Integrated Rainwater Management processes underway March „12
  • 87. Environment Initiatives – Water • CCT (Continuous Contour Trenching) to prevent soil erosion Before After CCT March „12
  • 88. Environment Initiatives – Water • Maintaining Water Quality – Treatment of sewage done to highest tertiary standards using both UV & Ozonisation – Quality of treated water better than lake raw water – Centralized and de-centralized treatment plants – Explore new technologies for water / sewage treatment such as Soil Biotechnology (developed by IIT Mumbai) • Special Initiative - Ecological Mapping of Lake Water 2.4 MLD Permanent STP Package STP Soil Bio-technology March „12
  • 89. Environment Initiatives - Biodiversity (flora) • Conservation of existing flora – Stopped the existing practice of slash and burn cultivation through mass awareness – Use of certified fuel wood made compulsory to prevent tree cutting April 2002 April 2010 March „12
  • 90. Environment Initiatives – Biodiversity (flora) • Conservation of existing flora – Tree transplantation – Preservation of „Top Soil‟ for further use in landscaping. – Creation of Watch Towers to ensure watch and quick identification of forest fires Tree Transplantation Watch Tower March „12
  • 91. Environment Initiatives – Biodiversity (flora) • Enhancement of existing flora – Mass Plantation – Hydroseeding to prevent soil erosion and facilitate quick vegetation – Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA (International Erosion Control Association) – Completed over 365 acres - 1st time in India done successfully • Soil Bio-Engineering – Use of natural and eco-friendly material for slope protection during monsoon March „12
  • 92. Environment Initiatives - Biodiversity (fauna) • Ensuring minimal human – animal conflict during and after development • Development of a continuous animal corridor • Creation of wildlife corridors and artificial water holes • Release of fish in dam water, aquatic birds and deer to maintain a healthy bio diversity March „12
  • 93. Impact of Initiatives – Images March „12
  • 94. Environment Initiatives - Hydroseeding During application March „12
  • 95. Environment Initiatives - Hydroseeding Result after 30 days during monsoon March „12
  • 96. Environment Initiatives - Slope Greening April 2005 March „12
  • 97. Environment Initiatives - Slope Greening April, 2010 April 2010 March „12
  • 98. Satellite Images of Dasve 0 1.25 2.5 5 7.5 10 12.5 Kilometers 0 1.25 2.5 5 7.5 10 1 Apr 2002 Apr 2009 March „12
  • 99. Vegetation Mapping Results- Dasve Dasve 2002 2009 Sr. Classes Area in Area in Total Area in Area in Total No. Sq.km % Vegetation % Sq.km % Vegetation % 1 Vegetation 1.84 18.8 1.93 19.71 2 Dense Vegetation 2.99 30.54 3.41 34.83 3 Shrub 2.45 25.02 2.68 27.38 4 Barren Land 1.94 19.82 74.36 0.94 9.6 81.92 5 Water Body 0.4 4.09 0.46 4.7 6 Sand 0.15 1.53 0.17 1.74 7 Built-Up 0.02 0.2 0.2 2.04 Total 9.79 100 9.79 100 March „12
  • 100. Other Initiatives March „12
  • 101. Environment Initiatives – Natural Resources • Promoting the use of bamboo in all its uses – Icon of sustainability – highest carbon sequestration amongst all floral species – Tensile strength of steel • Lavasa Bamboocrafts Ltd. – A factory that produces furniture and decorative artefacts made out of locally available bamboo March „12
  • 102. Environment Initiatives – Nature Tourism • Number of tourist attractions and symbols of sustainable development – Theme based Nature Trails – Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification, Ravine beautification - being developed in phase-wise manner March „12
  • 103. Environment Initiatives – Nature Tourism • Nursery established in Bhoini – current stock 50,000 saplings – For local and commercial purposes • Certified organic by NOCA (Natural Organic Certification Association) March „12
  • 104. Environment Initiatives – Food • Organic Farm over sample area under development – Consultancy with INORA (Institute of National Organic Agriculture) – Current organic crops grown : beetroot, potato, tomato, bottle gourd, • Level 1 organic certification already received for food produced • Future plans -Agro-based tourist attraction ,Community Farming Fresh organically grown tomatoes within the Organic farm – Tomato Bhoini nursery at Lavasa March „12
  • 105. Environment Initiatives – Air • Recording of metrological parameters daily through 3 stations • Monitoring of air quality as per Environment Management Plan • Measures adopted to control dust pollution – Sprinkling of water over roads to prevent dust pollution during construction – Water sprinkling during crusher operations, plantation around, use of PPE (dust masks) in such working areas – A mobile pollution measuring van Mobile Pollution Control Measuring Van Weather Monitoring Unit March „12
  • 106. Environment Initiatives - Waste Management • Compulsory segregation of solid waste initiated - 2-bin system – Bio-degradable waste treated using Organic Waste Convertor technology – Manure produced is used internally for landscaping. – Recyclable waste is taken away by recyclers • Installation of Vermi compost units Organic Waste Converter Vermi Compost Units March „12
  • 107. Environment Initiatives - Waste Management • Integrated solid waste management (SWM) plan being put in place – Plans to facilitate door to door collection, transportation, sorting and its disposal . – State of the art sanitary landfill being created to dispose off the inert waste material – Mobile toilets are placed in many places to facilitate proper hygienic conditions Portable toilets for labor camps March „12
  • 108. Environment - Special Initiatives March „12
  • 109. Environment - Special Initiatives • Pioneering Biomimicry – a science that uses nature as a model to measure & mentor • To be actively incorporated in Lavasa development • In collaboration with The Biomimicry Guild, USA March „12
  • 110. Environment - Special Initiatives • Address by Janine Benyus , co founder of The Biomimicry Guild, USA & winner of 2009 Champion of the Earth award in Science & Innovation (UNEP) March „12
  • 111. Environment - Special Initiatives • Positioning Lavasa as a sustainable city in Asia • Implementation of Ecological Performance Standards underway – With The Biomimicry Guild, U.S.A. • Renewable energy options integrated in design for Mugaon (second town) aim for 10 – 15 % of total energy requirement • Techno-commercial evaluation for establishing wind farms, mini-hydel power stations and solar farms underway • Energy Plantation option also being explored • Dual purpose of greening as well as generation of renewable electricity. March „12
  • 112. Environment - Special Initiatives • Green Rating System for Cities – Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building Council) for setting up standards and guidelines for establishing Green Cities in India • Green Building Certification – Fortune Select Dasve certified (LEED India – NC ; Silver rating) – Christ College under evaluation – Evaluating possibility of having major public buildings as LEED India certified • IECA (International Erosion Control Association) being approached for new measures for Erosion Control and Slope Stabilization • Carbon footprint evaluation being explored for Phase 1 March „12
  • 113. Environment Initiatives – Certification • Green Building Certification (LEED India - NC) for Fortune Select Dasve hotel awarded – Awarded by Indian Green Building Council – Accorded „Silver Rating‟ March „12
  • 115. Corporate Responsibility • Villager resettlement and rehabilitation – Gaothans created – Employment opportunities – Health and education facilities – Potable treated water, Road connectivity Villager‟s Gaothan Children at the creche March „12
  • 116. Corporate Responsibility • Crèche for 800 children – Day-care centre – New born babies to 12 – year olds – Food , education and entertainment facilities – Regular health camps and vocational training March „12
  • 117. Corporate Responsibility • Christel House Lavasa - Offering quality education to children from economically disadvantaged section Morning prayers during Assembly Kids in classroom Children in Music class Mid-day meal March „12
  • 118. Corporate Responsibility • Christel House Lavasa - New Resource Centre – Educational aids like computers, LCD projector and books – Inaugurated by Pantaloons Femina Miss India 2011 winners The New Resource Centre Glimpses from the Resource Centre inauguration March „12
  • 119. Corporate Responsibility • Regular vocational training and health check-up camps Regular Health Check up Pulse Polio Campaign Cancer awareness and screening camp by Deveika Bhojwani Eye camp in progress March „12
  • 120. Corporate Responsibility • Regular interaction with local villagers SHG (women‟s empowerment) meeting Distribution of galvanized corrugated sheets to families whose houses have been dilapidated due to heavy rains Distribution of school uniforms March „12
  • 121. Corporate Responsibility • Technical skills training workshop of locals undertaken with Career Launcher – Electrical, plumbing, gardening , etc. – Classroom and onsite training • Discussions on with Grameen Bank (Noble Laureate Prof Yunus) – Create a Grameen House at Lavasa – Entrepreneurship development of villagers through micro-finance March „12
  • 122. Corporate Responsibility • Aptitude tests and Counselling for Std. X students – 175 students from schools of Andgaon, Kolawade, Mutha, Kondhur & Kolawade – Organised with the help of Maharashtra State Vocational Training Centre & Selection Board (MSVTC&SB), Pune • Future plans special guidance for subjects like English, Science , Maths March „12
  • 123. Lavasa in Media • Advertising in strategic publications on a continuous basis • Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan Times , Daily News and Analysis (DNA) , etc. March „12
  • 124. Taking a thought leadership stance March „12
  • 125. Lavasa Future Cities • An initiative in association with the Times of India that focuses on urban development & management – Campaign focused on need for new cities – Triggering conversations – Pushing for more workable governance structures • Initiatives undertaken – Creation of a special website – www.lavasafuturecities.com – A pan-India Citizen Connect Initiative across 7 major metros – Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ; pan India) – Vertical specific ads and articles in all editions of Times of India - Town planning , City Governance, Environment, etc. – Outdoors on the Mumbai- Pune Expressway – Web banners on key websites March „12
  • 126. Lavasa Future Cities • Triggering a conversation Nov / Dec 2009 March „12
  • 127. Lavasa Future Cities • Sensitizing the Indian publics towards the need for new cities Ads and Articles : Dec 2009 – Apr 2010 March „12
  • 128. City Planning and Governance Summit • Modeling the New Urban India – Panel discussion with industry experts , Government , corporate entities and citizens on the cause of building more liveable cities of the future Jan 2010 , Mumbai March „12
  • 129. Lavasa Future Cities – Urban Longings • „Urban Longings‟ - An article series by India‟s leading minds on the need for creating new cities in India • Dr. APJ Abdul Kalam • Dr. Raghunath Mashelkar • MJ Akbar • Dr. Mohan Agashe • Suhel Seth • Vidyadhar Walawalkar • Geeta Doctor • Govind Shrikhande • Gautam Bhatia • Chandrashekhar Prabhu • Rahul Bose • Dr Sanjay Oak • Brinda Somaiya • Paresh Mokashi • Santosh Desai • Achyut Godbole • Tasneem Mehta • Sunil Karve • Swaminathan Anklesaria Aiyar • Sonali Kulkarni March „12
  • 130. Lavasa Future Cities – Urban Longings Sept - Oct 2010 – Urban Longings series in Times of India March „12
  • 131. Lavasa Future Cities – Urban Longings Sept - Oct 2010 – Urban Longings series in Maharashtra Times March „12
  • 132. Lavasa Future Cities – Urban Longings • Televised debate series on ET Now triggering conversations on need for new cities – Cross section of panelists including corporates, policy makers – Impact of migration – Funding of city development and infrastructure – Use of technology optimally in cities – Environmental sensitivity in urban development Panelists of the various city debates Mumbai Mumbai Delhi Delhi Pune Bangalore Ajit Gulabchand Anuj Puri Ajit Gulabchand Dr. Abad Ahmad Anil Dharker Anil Menon Arun Nanda Madabhi Puri Buch D.R. Kaarthikeyan Dr. Ajay Dua Anu Agha Dr. A. Ravindra Dr. Indu Shahani Rajgopal Nogja Dr. Kiran Bedi C P Jain Arun Shourie NR Narayana Murthy Shirish Sankhe Sebastian Morris Shirish Sankhe Suresh P Prabhu Ashwini Bhide Swati Ramanathan Vijay Kalantri Dr. S.B Mujumdar March „12
  • 133. City Planning and Governance Summit – Lavasa • Policy makers, corporates and experts from various fields • Identifying innovative solutions for the challenges facing our cities – Governance , Technology optimization, etc. March „12
  • 134. Lavasa Future Cities – Accolades • Silver Medal at Olive Crown Awards for creative excellence in „green‟ communication – Awarded for pioneering work in communicating sustainability – Instituted by the Indian chapter of the International Advertising Association (IAA) with knowledge partner TERI (The Energy Resource Institute) – Awarded at Goafest 2011 – India‟s biggest advertising and awards festival conducted by the Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) March „12
  • 135. Events • A few of the most popular events organized by Lavasa March „12
  • 136. • Lavasa Women‟s Drive - Signature brand building event of Lavasa – 4th year in succession • In aid of Cancer Prevention through Early Detection • Rally details – 500 cars , 2000 women – Pre event workshops in Mumbai and Pune • Dance Workshop by Ganesh Hegde • Photography workshop by Daboo Ratnani – Cancer camps at Tata Memorial and Jaslok Hospital March „12
  • 137. • Launch of the „Women in the Driving Seat‟ Awards – Under the aegis of LWD – Awarding women with a drive in various fields Cinema Vidya Balan Corporate Dr. Swati Piramal Healthcare Dr. Firuza Parekh Television Ekta Kapoor Fashion Tina Tahiliani Education Shaheen Mistry Community Development Abha Narain Lambah Administration Neela Satyanarayan Cancer Awareness Deveika Bhojwani March „12
  • 138. Chang enthralls the audience Bollywood actor Emraan Hashmi flags off the event Participants at the lakeside promenade March „12
  • 139. • Accolades from the Limca Book of Records – Acknowledges Lavasa Women's Drive 2010 as "India's Biggest All-Women Car Drive March „12
  • 140. Destination Partner for Pantaloons Femina Miss India contestants / winners visit Lavasa • PFMI – Sub contest (Miss Lavasa Vivacious) – Experience Lavasa – water sports, nature trail, rappelling, etc. – Product Launch / Inauguration by PFMI winners PFMI 2010 contestants at Xthrill PFMI 2011 winners launch Lavasa Holidays PFMI 2010 contestants inaugurate Dasvino March „12
  • 141. „Ayushyavar Bolu Kaahi‟ • 700th show of the popular Marathi program „Ayushyavar Bolu Kaahi‟ presented by Lavasa in Pune • More than 3000 people attended the event • Performances by noted artists Salil Kulkarni, Sandeep Khare, Urmila Dhangar etc. Salil Kulkarni, Sandeep Khare and the group in action The full auditorium March „12
  • 142. • Association with MIFTA - taking Marathi films and theatre awards to an international location • Attended by who‟s who of Marathi entertainment industry • Awards function at Dubai, Cricket match with stars Ajit Gulabchand handing over the award to Ajit Gulabchand handing over the award to Mr. Prakash Amte and Mandatai Amte Bachchan for his Marathi film “Vihir” March „12
  • 143. • Marathi film and theatre personalities at Lavasa At Christel House, Lavasa Enjoying city tour Admiring Bamboosa products March „12
  • 144. • Association with Autocar Awards as a destination partner - jury testing, panel discussion • Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd Sorabjee , Manwendra Singh, Renuka Kirpalani , etc. • Presentation of Green Car Award by Lavasa Ms. Anuradha Paraskar of Lavasa presenting the Green Car award Panel discussion at Lavasa March „12
  • 145. Amalgamation of art, culture, dance & music • Interactive workshops • Live performance by various artists • Stalls run by prominent NGOs and individual artists. Bollywood singer Abhijeet Bhattacharya performs live Achyut Palav conducting a calligraphy workshop March „12
  • 146. Visit by Prof. Yunus at Lavasa • Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd March‟10 March „12
  • 147. • Rock n Hills - A 3 -day music fest at Lavasa • Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap, etc. March „12
  • 148. Lavasa – City Development Status • Substantial infrastructure completed • First town, Dasve : Under active implementation • Mugaon Master Plan ready, infrastructure under execution March „12
  • 149. Aerial View - Dasve March „12
  • 150. Aerial View - Dasve March „12
  • 151. Aerial View - Dasve March „12
  • 152. Aerial View - Dasve March „12
  • 153. Dasve Promenade March „12
  • 154. City Services at Lavasa March „12
  • 155. City Management Services Building Town Hall - Administrative Building March „12
  • 156. City Services – Citizen Call Centre The Citizen Call Centre at Lavasa March „12
  • 157. City Services – Amenities Police Station Post Office March „12
  • 158. City Services – Amenities Petrol Pump Public Safety Centre March „12
  • 159. City Services – Banks State Bank of India branch at Lavasa Union Bank of India branch at Lavasa March „12
  • 160. City Services – Transportation • Intra - City Bus Services – 2 Shuttle services, ply between 9 am to 6 pm – At regular intervals of 30 to 45 minutes March „12
  • 161. City Services - Healthcare Apollo Lavasa Hospital Apollo Pharmacy March „12
  • 163. Infrastructure at Lavasa March „12
  • 164. Roads Internal Roads Access Roads March „12
  • 165. Dasve Dam March „12
  • 166. Infrastructure Water Treatment Plant March „12
  • 167. Infrastructure Sewage Treatment Plant March „12
  • 168. Infrastructure Telecom Tower Transmission Lines Server Room GIS support March „12
  • 169. Helipad Helipad March „12
  • 170. Residences at Lavasa March „12
  • 173. Residential- Villas March „12
  • 174. Residential - Rental Housing • Ideal for support & service staff ,students, bachelors , executives and staff working in different companies and staying back at Lavasa Actual images March „12
  • 175. Hospitality at Lavasa March „12
  • 176. Hotels at Lavasa : Ekaant –The Retreat March „12
  • 177. Hotels at Lavasa: Fortune Select Dasve March „12
  • 178. Hotels at Lavasa : Waterfront Shaw Apartment Hotel March „12
  • 179. Hotels at Lavasa : Mercure Lavasa March „12
  • 180. F& B Options at Lavasa The All American Diner Vyanjan Zodiac March „12
  • 181. F& B Options at Lavasa Machaan – the restaurant at the Nature Trail near Ekaant Twisted Turkey * PFMI 2011 winners at Machaan March „12
  • 182. F& B Options at Lavasa Krazy Koala at Lakeshore Brewberrys The Coffee Bar Granma‟s Homemade Patisserie March „12
  • 183. F& B Options at Lavasa Earthen Oven – North Indian cuisine Chor Bizzare – Kashmiri cuisine Tabakh – Lebanese restaurant March „12
  • 184. F& B Options at Lavasa Ice cream Parlour Oriental Octopus Past Times March „12
  • 185. F& B Options at Lavasa Subway Pizzavala Hungry Hippo March „12
  • 186. Tourism & Leisure at Lavasa March „12
  • 187. Tourism at Lavasa Lakeshore Watersports * PFMI 2011 winners at Lakeshore Watersports March „12
  • 188. Tourism at Lavasa Lavasa International Convention Centre March „12
  • 189. Tourism at Lavasa Bamboosa factory, Nursery March „12
  • 190. Tourism at Lavasa Xthrill – Adventure Academy March „12
  • 191. Tourism at Lavasa Xthrill – Adventure Academy * PFMI 2011 winners at Xthrill March „12
  • 192. Retail at Lavasa Grocery outlet The Retail stretch on the promenade Home Town outlet (home interiors solution provider) March „12
  • 193. Retail at Lavasa Bizzare Baraccuda - Apparel outlet Canary & Lobster - gift shop at ITC Fortune Select Dasve March „12
  • 194. Retail at Lavasa Cinnamon Crocodile – spa products The Orange Ox - Handicrafts March „12
  • 195. Leisure at Lavasa Dasvino Town & Country Club March „12
  • 196. Leisure at Lavasa Games Arcade, Kid‟s Play Area March „12
  • 197. Leisure at Lavasa Urban Park , Park Plaza March „12
  • 198. Leisure at Lavasa Viewing Galleries March „12
  • 199. Leisure at Lavasa Nature Trails March „12
  • 200. To sum up…. • A planned hill city – 1/5th the size of Municipal Corporation of Greater Mumbai • Inclusive & sustainable city • Opportunities for Tourism, Hospitality , Leisure , Retail & Business • Not just a real estate project, an urban management & development company • Based on New Urbanism • Environmentally conscious • Vantage location • Strong promoter backing • Good project viability March „12
  • 201. www.lavasa.com www.lavasafuturecities.com www.facebook.com/lavasacommunity www.twitter.com/lavasacommunity March „12