1. HOW TO BUILD
A WINNING
LANDING PAGE
By Laura Herman

2. LANDING PAGE
TEMPLATE
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3. 1. Banner and Main Headline
2. Secondary Headline
3. Video
4. Lead Generation
5. Call to Action
6. Important Attributes
7. Social Proof
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4. 1+2
BANNER,
MAIN AND SECONDARY HEADLINE
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The starting point of a marketing
campaign often revolves around defining a
point of differentiation.
What is it about your product or service
that sets it apart from the competition?

5. On your landing page, this should be delivered
using a combination of these page elements:
 Main headline - clear and explanatory
 Secondary headline - provides clarification
about main headline and is used to allow
the main headline to be short and punchy
 A Great Image - the visual representation
of your offer
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6.  Video is the most compelling way to
showcase your product.
It gives customers an extra push to look
further into the product.
•
3
VIDEO
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7. 4
LEAD GENERATION
 It’s common for the main purpose of your
landing page to be lead generation.
 Usually this will involve asking the visitor
for their Name and Email in exchange for
some sort of freebie
 Keep the form as short as possible and
include a privacy statement near the button
or email address field.
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8. 5
CALL TO ACTION
 This is what we ask visitors to do, clearly
and temptingly.
 The CTA is displayed at least once in a
visually distinct, centralized, and obviously
button.
 Orange , yellow or red colors help to
catch the viewer’s eye.
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9. 6
IMPORTANT ATTRIBUTES
Explain what problems the product can help
solve.
This should include:
 Features –cool things about the product
 Benefits – how the features will help the
visitor
 Pain points – how the features will help
the visitor avoid misery
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10. SOCIAL PROOF
Display evidence of social validation:
 A list of customers
 Press mentions
 Partners logos
 Testimonials
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11. Do you have any
question regarding this
topic?
Contact me at:
laura@ecommercepro.c
o.il
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