Laurent Lafite
109
Followers
Personal Information
Unternehmen/Arbeitsplatz
Paris Area, France France
Beruf
Digital Transformation in Chief
Branche
Technology / Software / Internet
Webseite
http://www.mediabrandsww.com/
Info
Extensive international digital transformation experience
10 years in New-York, London, Montreal
Make digital full integrated
Obsess over the customer journey
Build agility, speed and data for advertisers, advertising agencies and media agencies
Get Stuff done
Transform business for Luxury Brands, FMCG, IT, Media and Green Tech
Manage a cross‐functional team in 4 countries
Implement CMS/PRM/RTB/DMP/Analytics to uplift brands
Bilingual English/French
Multi digital expertises ( vertical and horizontal)
1/ Content monetization /CMS/DMP/RTB
2 /E commerce- Big Data
3/ Digital media- Analytics- ROI
4/ Customer journey and connection planning
Key strengths include:
Charismatic digi.