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hello@laurenthaug.com © 2017
The 21st century’s key assets are
intangible, invisible, unmeasurable
hello@laurenthaug.com © 2017
Here is proof they exist
hello@laurenthaug.com © 2017
$3+M
hello@laurenthaug.com © 2017
$0
hello@laurenthaug.com © 2017
$200+M
hello@laurenthaug.com © 2017
$0
hello@laurenthaug.com © 2017
Why?
hello@laurenthaug.com © 2017
Because of assets like
identity
experience
attention
relationships
etc.
hello@laurenthaug.com © 2017
Receives:
Money
Brings:
Information
Attention
Identity
hello@laurenthaug.com © 2017
Receives:
Experience
Attention
Identity
Brings:
Information
Identity
hello@laurenthaug.com © 2017
21st century key assets
Money Service Information Attention Relationships Experience Identity...
hello@laurenthaug.com © 2017
You are a platform.
Corporations are platforms.
Everything is a platform.
hello@laurenthaug.com © 2017
How platforms work
• They gather assets / currencies and trade them with their
key stakeholde...
hello@laurenthaug.com © 2017
Athlete
Sponsor Television
Federation
Olympics
Gives: 

Information (content)

Receives: 

At...
hello@laurenthaug.com © 2017
Athlete
Sponsor Television
Federation
Olympics
Attention
Information
MoneyM
oney
Identity
How...
hello@laurenthaug.com © 2017
Client
Business
development
activity
Not for profit
project
Media
You
Gives: 

Money

Receives...
hello@laurenthaug.com © 2017
How to design your platform?
(works for organizations
and individuals)
hello@laurenthaug.com © 2017
Platform
Attention Money Information 

Relationships Experience Identity
ExposantJournalists ...
hello@laurenthaug.com © 2017
Step 1:
stakeholders
hello@laurenthaug.com © 2017
Clients

Prospects

Sponsors

Experts

Speakers

Journalists

Politicians
Identify your stake...
hello@laurenthaug.com © 2017
Step 2:
key assets
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
Find more sponsors

Launch new
...
hello@laurenthaug.com © 2017
Step 3:
design exchanges
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
SPEAKERS
RECEIVE
Speaking fee (...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Legitimacy
SPONSORS
RECEIVE
Access to
ex...
hello@laurenthaug.com © 2017
Practical exercise
hello@laurenthaug.com © 2017
List your stakeholders
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
What are the activities you do
...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
How to you make more money?
Imp...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
hello@laurenthaug.com © 2017
Money Information Attention Relationships Experience Identity
RECEIVES
GIVES
For each stakeho...
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You are a platform, everything is a platform

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Have you ever been in a situation where you know you created value for someone but couldn't put words on what it was exactly? If yes, you might be one of the many 21st century workers whose business is to move important but intangible assets like information, identity or relationships. Here is an attempt to explain how it works.

Veröffentlicht in: Business

You are a platform, everything is a platform

  1. 1. hello@laurenthaug.com © 2017 The 21st century’s key assets are intangible, invisible, unmeasurable
  2. 2. hello@laurenthaug.com © 2017 Here is proof they exist
  3. 3. hello@laurenthaug.com © 2017 $3+M
  4. 4. hello@laurenthaug.com © 2017 $0
  5. 5. hello@laurenthaug.com © 2017 $200+M
  6. 6. hello@laurenthaug.com © 2017 $0
  7. 7. hello@laurenthaug.com © 2017 Why?
  8. 8. hello@laurenthaug.com © 2017 Because of assets like identity experience attention relationships etc.
  9. 9. hello@laurenthaug.com © 2017 Receives: Money Brings: Information Attention Identity
  10. 10. hello@laurenthaug.com © 2017 Receives: Experience Attention Identity Brings: Information Identity
  11. 11. hello@laurenthaug.com © 2017 21st century key assets Money Service Information Attention Relationships Experience Identity We tend to think we trade only this… …while we have other “currencies” to trade with people
  12. 12. hello@laurenthaug.com © 2017 You are a platform. Corporations are platforms. Everything is a platform.
  13. 13. hello@laurenthaug.com © 2017 How platforms work • They gather assets / currencies and trade them with their key stakeholders. All types of assets get exchanged even if they don’t correspond. For example: money is traded for attention and identity. • They setup unique, fair, constantly evolving, mutually beneficial exchanges with their stakeholders. • As they assets grow thanks to improving exchanges, they initiate a virtuous circle that increases their impact.
  14. 14. hello@laurenthaug.com © 2017 Athlete Sponsor Television Federation Olympics Gives: 
 Information (content) Receives: 
 Attention, Experience, Identity Gives: Money Receives: Attention, Identity Gives: Money, Attention Receives: Information (content) Receives: 
 Money, attention How the Olympic platform works:
  15. 15. hello@laurenthaug.com © 2017 Athlete Sponsor Television Federation Olympics Attention Information MoneyM oney Identity How the Olympic platform works:
  16. 16. hello@laurenthaug.com © 2017 Client Business development activity Not for profit project Media You Gives: 
 Money Receives: 
 Information, Experience Gives: Relationships, attention Receives: Information Gives: Experience Receives: Information, relationships Gives: 
 Attention Receives: 
 Information Also works on an individual level!
  17. 17. hello@laurenthaug.com © 2017 How to design your platform? (works for organizations and individuals)
  18. 18. hello@laurenthaug.com © 2017 Platform Attention Money Information Relationships Experience Identity ExposantJournalists Sponsors PoliticiansAttendees Speakers 1. Who are your stakeholders? - Add / remove - Prioritize - Create exchange 2. What are your key assets? - Add / remove - Prioritize - Create asset specific strategy 3. What are the exchanges? - Define who gets what - Define who gives what How to design your platform. Ask yourself 3 questions:
  19. 19. hello@laurenthaug.com © 2017 Step 1: stakeholders
  20. 20. hello@laurenthaug.com © 2017 Clients Prospects Sponsors Experts Speakers Journalists Politicians Identify your stakeholders
  21. 21. hello@laurenthaug.com © 2017 Step 2: key assets
  22. 22. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity Find more sponsors Launch new services Develop new revenue streams Gather data on participants before, during and after event Follow speakers during their preparation Launch more owned media Get more media and social media coverage Develop paid media capabilities Have a real strategy to grow networks. Develop referral program within the community. Inventory every single connection of each member of your community Develop smaller events to exist between big meet ups Improve participant / public / sponsor experience Develop new experiences using new technologies (VR, AR, etc) Consolidate brand through rituals and use of history. Leverage speakers and attendees personal brands to grow your brand. Identify your key assets
  23. 23. hello@laurenthaug.com © 2017 Step 3: design exchanges
  24. 24. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity SPEAKERS RECEIVE Speaking fee (if high level speaker) Audience attention Online video Media coverage Access to event’s network Event’s experience Event’s reputation SPEAKERS GIVE Presentation / workshop Promotion of event to own community Access to speaker’s network Speakers’ reputation For each stakeholder, define which assets they get and give
  25. 25. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Legitimacy SPONSORS RECEIVE Access to exclusive content. Media coverage Access to event’s network Unique experiences for sponsor’s VIPs Event’s reputation SPONSORS GIVE Financial support Access to sponsor’s insights Coverage on own media Access to sponsor’s network Sponsor’s reputation For each stakeholder, define which assets they get and give
  26. 26. hello@laurenthaug.com © 2017 Practical exercise
  27. 27. hello@laurenthaug.com © 2017 List your stakeholders
  28. 28. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity What are the activities you do that generate cash? What exclusive content, information or data do you own? Which media do you own? Which media can you earn (press coverage)? Which media can you buy? Who do you know? Who does your organization know? What can you ask to these people? What experiences money can’t buy do you have access to? What tokens of identity can you give people (diplomas statuses)? What mechanism do you have in place to establish your identity and reputation? Inventory your assets
  29. 29. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity How to you make more money? Improve your business model, add new clients, etc. What new content can you create? What data can you capture? What knowledge can you produce? Can you launch new communication channels (“owned media”)? Can you get more press coverage (“earned media”)? How can you grow your network? How can you improve your relationships with the people you know? What experiences could you create by leveraging your assets and network? How can you grow your reputation? Explain how you can grow each asset
  30. 30. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  31. 31. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  32. 32. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  33. 33. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  34. 34. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  35. 35. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  36. 36. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  37. 37. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  38. 38. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  39. 39. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give
  40. 40. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity RECEIVES GIVES For each stakeholder, define which assets they get and give

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