We at Space and Lemon (founded in 2016) put trend perspective in a short-term horizon of + 12 months. By experience it avoids speculations on what might (or not) happen in 10 years. Somewhat a higher responsibility on our side. plus 12 months.

1. Why is our
perspective for
trendscouting
so short, only +12
months?

2. So that our clients "can
actually do something
with the results"
We always identify windows of
opportunity on a trend +12
months. An innovation, a
project, a risk, an opportunity.

3. Imagine a 5-year
perspective:
A drone flies by your house
and drops off a package
onto your balcony.

4. Will happen or won't,
very speculative!
No chance. With such a
result, our clients can't do
anything - no innovation
projects, no chance.

5. Digital trend scouting,
opportunity mapping,
business design
and virtual interfaces
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