Marketing job is probably the most exciting job you can have in a company (I know I am biased). This is also a very challenging role as you lead the discussion for defining the commercial strategy and you are accountable to deliver it (show me the money). In this turbulent period with a lot of new changes (societal, technological, environmental,…), it is not so easy to know what to do. I have developed a process based on the Design Thinking Principles that, at least, helps me to take these decisions and you might be interested to discover it. This is the humble idea behind this ebook.
Enjoy the reading and don’t hesitate to comment, criticise or contribute.