Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Marketing 0.0
  Marketing is everything, everything is Marketing




                                          Back to the...
Years ago, Marketing didn’t exist as
such but was already an old practice
“Historical accounts of trade lead one to conclu...
The fact is that marketing is but one of
several means of accomplishing a social
objective

“This objective is accomplishe...
Customer knowledge and intimacy
Respected reputation



Cassio. Reputation, reputation, reputation! O! I have lost my
reputation. I have lost the immortal...
Retail best practices
Service as part of the product experience
Social responsibility



 The Magna Carta or quot;Great Charterquot; was
     one of England's first documents
containing c...
Then, progressively, we became
more sophisticated, more complex
Specialists helped us
We created Business Schools, Business gurus, even consultants!
We had many definitions of
                  Marketing
Marketing is the social process by which
individuals and groups obta...
ROI                          Quality score               Marketing metrics
Lead-gen                     Alignment         ...
Major step-forward for Marketers
POWERPOINT by Microsoft
Is it not more simple?
Shouldn’t we focus on real essence of Marketing?
Marketing is not a corporate function...

it is a CORPORATE PHILOSOPHY
Based on few Vital Principles


1. Your Clients are your priority #1
2. You have a clear brand, respected by all your stak...
Principle #1
THE CLIENT
Inspiration
Passion
Need
Emotion
Respect
Honesty
Truth
Dreams
Differences
Discussion
PRINCIPLE #2
THE BRAND


  “Organizations can strengthen
    their leadership brands by
     working hard to translate
   ...
PRINCIPLE #3
FINANCIAL PERFORMANCE




  “Roughly one in six marketing
  organizations uses some ROI
    measurements, and...
President John F. Kennedy in his historic message to a joint session of
the Congress, on May 25, 1961 declared, quot;...I ...
PRINCIPLE #5
SOCIAL RESPONSIBILITY


  “ Typically the more closely tied
 a social issue is to a companyʼs
      business,...
Thank you!
Presentation prepared by
Laurent Bouty
Contact: laurent.bouty@leadingworlds.com or www.linkedin.com/in/laurentb...
Nächste SlideShare
Wird geladen in …5
×

Marketing 0.0

5.739 Aufrufe

Veröffentlicht am

Marketing 0.0
Back to the origin

Veröffentlicht in: Business, Technologie

Marketing 0.0

  1. 1. Marketing 0.0 Marketing is everything, everything is Marketing Back to the origin
  2. 2. Years ago, Marketing didn’t exist as such but was already an old practice “Historical accounts of trade lead one to conclude that marketing has always existed. Was the original use of the term marketing merely an application of a new name to an old practice?” Bartels R., “The History of Marketing Thought,”, 1976
  3. 3. The fact is that marketing is but one of several means of accomplishing a social objective “This objective is accomplished by societies in different ways: · reciprocity · redistribution · economy · trade, and · the market.” Bartels R., “The History of Marketing Thought,”, 1976 source:www.nasa.gov
  4. 4. Customer knowledge and intimacy
  5. 5. Respected reputation Cassio. Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself, and what remains is bestial. My reputation, Iago, my reputation! Lago. As I am an honest man, I thought you had received some bodily wound; there is more offense in that than in reputation. Reputation is an idle and most false imposition; oft got without merit, and lost without deserving: you have lost no reputation at all, unless you repute yourself such a loser. Shakespeare, Othello, the Moor of Venice Act II. Scene III, 225-226.
  6. 6. Retail best practices
  7. 7. Service as part of the product experience
  8. 8. Social responsibility The Magna Carta or quot;Great Charterquot; was one of England's first documents containing commitments by a sovereign to his people to respect certain legal rights. source:www.wikipedia.org
  9. 9. Then, progressively, we became more sophisticated, more complex
  10. 10. Specialists helped us We created Business Schools, Business gurus, even consultants!
  11. 11. We had many definitions of Marketing Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Kotler Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably - The Chartered Institute of Marketing (CIM) Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption. Bartles.
  12. 12. ROI Quality score Marketing metrics Lead-gen Alignment Conjoint analysis Relationship marketing Bounce rates Cconversion paths Customer centric BHAG Market segmentation Consumer initiated Paradigm Look and feel marketing Thinking outside the box Synergy KPI Accountability management Search engine optimization Behavioral targeting Online kpi Enterprise marketing Social networking Viral marketing Ad hoc Reputation management Win-win Take it offline Consumer generated media Integrated marketing At the end of the day User generated content Lifelong value Search marketing Link baiting Blog marketing B2B marketing Key performance indicators Content syndication Calls to action Branding Page stickiness Incremental Brand identity Guerilla marketing Get on the same page Conversion identification Online marketing Generation X Online marketing budgets LinkedIn On the runway Lifetime value Out-sourcing .... SEM budgets Online video marketing Metrics Online video promotion Low-hanging fruit Direct marketing Engagement metrics Debriefing Demand creation Link building Relevancy scoring Value proposition Web 2.0 B2B SEM Solution B2B SEO Top of mind awareness Redeployed people Mobile search Feed management False negatives Value-added We invented buzzwords, tools and Relationship building Email marketing Longtail SEM many 2x2 matrix Customer controlled Braindump marketing Consumer oriented Customer centricity marketing Core competency Targeting Semantic mapping Blog optimization Widget marketing Widgets Paradigm shifts Multi-level marketing Unique online competitive Web analytics advantage Scalable Trend analysis Search engine marketing Social bookmarking SEO source:http://seo-space.blogspot.com/2007/01/top-100-marketing-buzzwords-of-2007.html
  13. 13. Major step-forward for Marketers POWERPOINT by Microsoft
  14. 14. Is it not more simple? Shouldn’t we focus on real essence of Marketing?
  15. 15. Marketing is not a corporate function... it is a CORPORATE PHILOSOPHY
  16. 16. Based on few Vital Principles 1. Your Clients are your priority #1 2. You have a clear brand, respected by all your stakeholders 3. You manage to provide return on your investments 4. You lead the whole organization 5. You are socially responsible
  17. 17. Principle #1 THE CLIENT Inspiration Passion Need Emotion Respect Honesty Truth Dreams Differences Discussion
  18. 18. PRINCIPLE #2 THE BRAND “Organizations can strengthen their leadership brands by working hard to translate what they stand for in the marketplace into a set of managerial behaviors” HBR, Managing for the long term, July-Aug 2007
  19. 19. PRINCIPLE #3 FINANCIAL PERFORMANCE “Roughly one in six marketing organizations uses some ROI measurements, and those companies anticipate growing faster than their primary competitors in the upcoming year.” Lenskold Group & MarketingProfs 2007 Marketing ROI Process & Measurements Trend Study
  20. 20. President John F. Kennedy in his historic message to a joint session of the Congress, on May 25, 1961 declared, quot;...I believe this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the PRINCIPLE #4 Earth.quot; This goal was achieved when astronaut Neil A. Armstrong became the first human to set foot upon the Moon at 10:56 p.m. EDT, LEADERSHIP July 20, 1969 source:www.nasa.gov
  21. 21. PRINCIPLE #5 SOCIAL RESPONSIBILITY “ Typically the more closely tied a social issue is to a companyʼs business,the greater the opportunity to leverage the firmʼs resources–and benefit society” HBR, Strategy & Society, Dec 2006
  22. 22. Thank you! Presentation prepared by Laurent Bouty Contact: laurent.bouty@leadingworlds.com or www.linkedin.com/in/laurentbouty Join Marketing Performance group on Xing.com or LinkedIn for more

×