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Advanced Master in Creativity and Marketing

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The Advanced Master in Creativity Marketing of Solvay Brussels School presents and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future.

Our Facebook page: https://www.facebook.com/AdvancedMasterInCreativityandMarketing/

Our Website:
http://am.solvay.edu/creativity-marketing/

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Advanced Master in Creativity and Marketing

  1. 1. 1ADVANCED MASTER CREATIVITY & MARKETING
  2. 2. Our Passion 2 MARKETING
  3. 3. 3 WHY
  4. 4. 4 MOST FANTASTIC JOB
  5. 5. 5 UBERIZATION OF THE ECONOMY IS HAPPENING … NOW
  6. 6. 6
  7. 7. 7 MARKETERS have a growing role in companies
  8. 8. 8 Looking for a career where you're sure to find a job? #3 Marketing managers: 83,183 more jobs posted than people hired Marketing Management is One of the 10 Hottest Jobs in 2016
  9. 9. And the job market needs NEW PROFILES 9
  10. 10. 10 BECAUSE CLASSICAL MARKETING IS DEAD Classical marketing is like classical music...it can be beautiful but nobody‘s listening to it...
  11. 11. 11 Classical marketing, based on demand analysis and customer understanding, has been driving the industry for years but …. Most recent successes come from market creation, radically new ways to imagine solution, digitalisation and customer engagement.
  12. 12. 12 WHAT
  13. 13. 13source: Eric Schmidt - How Google Works
  14. 14. 14source: Eric Schmidt - How Google Works
  15. 15. 15 IMPORTANCE OF CREATIVITY WHEN CONSIDERING A JOB CANDIDATE Q13. From the perspective of a hiring decision-maker, how important are each of the following to you when considering a candidate for a job? Top Q15. For each of the personality traits below, select the option that best describes the ideal candidate for hire. n=1068 TRAITS BEST DESCRIBING IDEAL CANDIDATE FO 94% AGREE IS IMPORTANT 62% 62% 5 25% 29% 13% 9% Open-Minded vs Steadfast Innovative vs Incremental Creat Creative Approach Neither/Balanced Conventi CREATIVITY is an important hiring consideration Creative applicants preferred over conventional by more than 5 to 1
  16. 16. 16 Identifying new solutions (37%) Effective Problem Solving (34%) Out of the box (18%) Expressing one-self visually (6%) Unorthodox approach (6%) WHAT IS CREATIVITY?
  17. 17. 17 HIRING MANAGERS TURN FOCUS TO CREATIVITY
  18. 18. 18 HOW
  19. 19. OUR MISSION @ SOLVAY BRUSSELS SCHOOL 19 Our mission is to have a decisive and positive impact on how economic and business challenges are addressed. We fulfil this mission by producing pioneering research and by educating women and men to become true leaders and entrepreneurs in their field.
  20. 20. 20 The Advanced Master in Creativity and Marketing Promotes, Presents, Discusses and Teaches new marketing alternatives to the classical demand-based marketing approaches.
  21. 21. 21 OUR METHOD: Where is the Ball? Get ideas, learn from others, do yourself You will learn How to create value with new business models through a mix of inspiration sessions, team work and conceptual thinking exercises You will get Radically new ways to imagine, promote and sell products, services, ideas, and experiences You will find New, innovative ways to understand customer behaviour You will practice New tactical tools, creative and Marketing processes You will imagine 360°+ com campaigns, New customer experiences And much more!
  22. 22. 22 ICONIC BRAND DesignNEW
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26 Become Account Executive or Strategic Planner in an agency/media Become a Product, Brand, Advertising Manager for a top brand Launch your own startup in marketing or communication services Enter a consulting company as a Marketing Specialist Or any creative idea you may have JOB PROFILES
  27. 27. 27 With an open mind, loving new approaches to life and culture With a solid motivation, not afraid of working day and night, as a true professional With a flexible intelligence, being able to think strategically while having a strong sense of the need for “down to earth” implementation Ready to experience disturbing situations, unusual approaches, different styles Willing to contribute and bring their own opinion and ideas PARTICIPANT PROFILES
  28. 28. 28 Are you ready to get started?
  29. 29. 29 QUESTIONS ?
  30. 30. 30 Laurent Bouty Academic Director Advanced Master in Creativity and Marketing Join me on social network: Twitter Facebook Blog LinkedIN
  31. 31. 31 Advanced Master in Creativity and Marketing Join us on Facebook
  32. 32. 32

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