How to design your Marketing Strategy withe the Marketing Canvas? Marketing job is probably the most exciting job you can have in a company (I know I am biased). In this turbulent period with a lot of new changes (societal, technological, environmental,…), it is not so easy to know what to do.
In these slides, you will see a process based on the MARKETING CANVAS that I developed for myself. I think it makes the job and can be used in any business (Startup, SME or Corporate companies). It is also integrating latest thoughts like customer experience, meaningful brands, value proposition canvas and design thinking approach.
This is the humble idea behind this ebook. Hope you did enjoy the reading and don’t hesitate to comment, criticise or contribute.
A simple tool for helping smart marketers to become smarter.