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QR Codes,
Location Based Services,
& Augmented Reality
for Libraries	



Lauren Pressley | Z. Smith Reynolds Library | Wake Forest University
         August 4, 2011 | Elon University | LYRASIS Ideas & Insights
Augmented Reality
         Technology in action
         What it means for us




Agenda
Augmented Reality
         Technology in action
         What it means for us




Agenda
Augmented Reality
         Technology in action
         What it means for us




Agenda
Augmented Reality

1. What is it?
2. Changes how people can access information
3. Information literacy
Definitions
“Augmented reality (AR) is a term for a live direct or an
indirect view of a physical, real-world environment whose
elements are augmented by computer-generated sensory input
such as sound, video, graphics or GPS data. It is related to a
more general concept called mediated reality, in which a view of
reality is modified (possibly even diminished rather than
augmented) by a computer. As a result, the technology functions
by enhancing one’s current perception of reality. By contrast,
virtual reality replaces the real world with a simulated one.”

                                  Wikipedia, August 2, 2011
“Augmented reality n. the use of technology which allows
the perception of the physical world to be enhanced or
modified by computer-generated stimuli perceived with the aid
of special equipment; reality as perceived in this way.”



                           OED, draft edition, December 2005
“Augmented reality is the overlay of digital information on
the physical world.”




                                   lauren’s take on it
QR Codes,  Location Based Services,  & Augmented Reality  for Libraries
QR Codes,  Location Based Services,  & Augmented Reality  for Libraries
a physical thing with
addition information embedded in it,
app that merges web-based information with real life,
or even just an overlay on your television screen
“The future is
already here —
it's just not very
evenly distributed.”


                       -William Gibson
Changes how people can
access information
Device evolution
impacts how
we access information.
The most recent case in point: the iPhone
Google changed how we interacted with the web.
Netflix changed how we accessed movies.
The Kindle changed
how we read books.
QR Codes,  Location Based Services,  & Augmented Reality  for Libraries
Information Literacy
“Information Literacy is the set of skills
needed to find, retrieve, analyze, and use
information.”


              Association of College and Research Libraries
“Information Literacy is the set of skills
needed to find, retrieve, analyze, and use
information.”


              Association of College and Research Libraries
“Information Literacy is the set of skills
needed to find, retrieve, analyze, and use
information.”


              Association of College and Research Libraries
“Ultimately, information literate people are
those who have learned how to learn.
They know how to learn because they know
how knowledge is organized, how to find
information, and how to use information in
such a way that others can learn from them.
They are people prepared for lifelong
learning, because they can always find the
information needed for any task or decision
at hand.”
            American Library Association
            Presidential Committee on Information Literacy,
            January 10, 1989
preparing people to use new tools that comes along
Augmented Reality
         Technology in action
         What it means for us




Agenda
Technology in Action

1. QR Codes
2. Location Based Services
3. Augmented Reality
QR Codes
QR Codes,  Location Based Services,  & Augmented Reality  for Libraries
Text
QR Codes:
 signs
QR Codes:
 buildings
QR Codes:
  library or business cards
QR Codes:
 products
QR Codes:
 novelty items
QR Codes:
 clothing
QR Codes:
 tattoos??
QR Codes,  Location Based Services,  & Augmented Reality  for Libraries
Location Based Services
Foursquare
Foursquare:
an app
Foursquare:
badges
Foursquare
as a game:
•badges
•points
•mayorships
•deals
Gowalla
Gowalla:
 an app for mobile devices
Gowalla

virtual bling
Gowalla

built around
incentives:
•stamps
•pins
•items
•trips
QR Codes,  Location Based Services,  & Augmented Reality  for Libraries
Facebook

introduced to
a fully
developed
social network
Facebook


sharing with
friends
Google+
Google+:
 a website....
Google+
...& an app
Yelp
Yelp
built around
reviews:
•website
•app
Yelp

•share reviews
•find nearby
places of
interest
Yelp:
Location Based Services + Augmented Reality!
Augmented Reality
accrossair
Nearest
Tweets
Wikitude
Layar
Browser
Augmented Reality
         Technology in action
         What it means for us




Agenda
What it means for us

1. Changes in the information environment
2. Impact on library services
3. It’s a long ways off... in the short term
4. Connecting library services
Changes in the information
environment
Information Environment
Based in a physical world
Information Environment
complex systems
Information Environment
piles with less organization
Information Environment
      using search
Information Environment
 ...or Google/Apple & Some combination thereof
QR Codes,  Location Based Services,  & Augmented Reality  for Libraries
Impact on library services
Library Services
 People think of libraries as traditional spaces
Library Services
 while they live in a largely online world
Library Services
 they can access information anywhere
Library Services
 and remixes unimaginable a few years ago
Library Services
 they might even want to tag things, wherever they are
It’s a long ways off...
in the short term
What you can do:
 can talk with other librarians about what they do
What you can do:
 play with apps and smartphones
What you can do:

brainstorm with
colleagues
What you can do:


map out a plan
Connecting library services
Connecting Library Services
 library tours
Connecting Library Services
 tutorials in the stacks
Connecting Library Services
 virtual subject guides
Connecting Library Services
 colocate ematerials
Connecting Library Services
link from physical books to online resources
Connecting Library Services
 embed archives in the real world
Connecting Library Services
supplement in marketing materials
Connecting Library Services
 It all starts with experimenting!
Augmented Reality
         Technology in action
         What it means for us




Agenda
Photo Credits
Definitions
Minority Report Poster from Wikipedia at http://en.wikipedia.org/wiki/File:Minority_Report.jpg
Terminator 1984 Movie Poster from Wikipedia at http://en.wikipedia.org/wiki/
File:Terminator1984movieposter.jpg
AR3 by Ian Truelove at http://www.flickr.com/photos/cubistscarborough/2775306507/
PLANETART work in MoMA, New York by PLANETART at http://www.flickr.com/photos/PLANETART/
5065846901/
NFL Demo by Paul Mayne at http://www.flickr.com/photos/paulm/2233026957/
Baby Shower Super Bowl by Joe Shlabotnik at http://www.flickr.com/photos/joeshlabotnik/2251964780
WIlliam_Ford_Gibson from Wikipedia at http://en.wikiquote.org/wiki/File:William_Ford_Gibson.jpg

Information Environment
My Stack by archie4oz at http://www.flickr.com/photos/halfaloafoftofu/102494538/
My iPod Touch 8G with Macbook screen reflection by guccio@               at http://www.flickr.com/
photos/yggg/2141154996/
Google Lego 50th Anniversary Inspiration by Antonio Manfredonio at http://www.flickr.com/photos/
manfrys/2226178289/
NetFlix by Andrew Alforque at http://www.flickr.com/photos/alforque/33028494/
ebooks kindle amazon by Michael Porter at http://www.flickr.com/photos/libraryman/2048264201/
tcdisrupt_tc-5 by TechCrunch at http://www.flickr.com/photos/TechCrunch/5743785861/
Puzzling (R0012047) by Jon Lim at http://www.flickr.com/photos/snowblink/3105218991/
Photo Credits
QR Codes
TriOut Poster by Wayne Sutton at http://www.flickr.com/photos/waynesutton/5137889651/
Times Square - cotobre 2010 by QRious Code at http://www.flickr.com/photos/QRiousCODE/
5111237485/
library loaner card with QR code by Matias Singers at http://www.flickr.com/photos/MatiasSingers/
4890601028/
I am a PaperCamp Cup. by Jeremy Keith at http://www.flickr.com/photos/adactio/3203904948/
QR Code Cupcakes by Clever Cupcakes at http://www.flickr.com/photos/clevercupcakes/4397152402/
Me being QR Scanned by Finnur Magnusson at http://www.flickr.com/photos/
51035769372@N01/5526008766/
QR Code Temporary Tattoo SCANS!!! by Scott Blake at http://www.flickr.com/photos/
17144770@N00/5036227559/

Location Based
So this happened by dennis crowley at http://www.flickr.com/photos/dpstyles/4667273216/
Holy crap! Just spotted @foursquare in Apple's new iPhone "pet finder" ad! by dennis crowley at http://
www.flickr.com/photos/dpstyles/4539944714/
Foursquare by Esther Vargas at http://www.flickr.com/photos/24614969@N04/5445471198/
Ooofah. by JulianBleecker at http://www.flickr.com/photos/JulianBleecker/4176401036/
Gowalla CEO, Josh Williams, shows off his iPhone app by Robert Scoble at http://www.flickr.com/
photos/scobleizer/4422080446/
122of365[NTR23] by ntr23 at http://www.flickr.com/photos/ntr23/4581501569/
Toy Blocks by Jo Carter at http://www.flickr.com/photos/angelsk/4029290591/
Photo Credits
Another new Gowalla item > Kettle #14 by Jo Carter at http://www.flickr.com/photos/angelsk/
3928211203/
DSC_0076.JPG by Andrew Feinberg at http://www.flickr.com/photos/andrewfeinberg/2324843973/
Nice try Facebook Places (while in London). Thanks, but I'll stick with @Foursquare :) by paulamarttila
at http://www.flickr.com/photos/paulamarttila/5004565054/
Facebook Places by Erik Morner at http://www.flickr.com/photos/morner/4971281236/
A Great Day At Google! by Trey Ratcliff at http://www.flickr.com/photos/stuckincustoms/5991453746/
Google+ by Tim Ubial at http://www.flickr.com/photos/timubial/5948934309/
Google+ by Ruben Bonache at http://www.flickr.com/photos/will-smith/5936990473/
JeremyStoppelman,Yelp by Dow Jones Events at http://www.flickr.com/photos/djevents/5149042591/
Yelp Icon by yelp.com at http://www.flickr.com/photos/yelp/5540543936/
The grid of icons seems to be an emerging trend in iPhone apps. by Joshua Kaufman at http://
www.flickr.com/photos/joshuakaufman/4285859919/
IMG_0228 by Kramchang at http://www.flickr.com/photos/kramchang/5723714527/

Augmented Reality
Wikitude by szlagor at http://www.flickr.com/photos/szlagor/4669872860/
Noticings Layar by James Bridle at http://www.flickr.com/photos/STML/4270806401/

Information Environment pt. 2
Catalogue by Cher Amio at http://www.flickr.com/photos/underpuppy/4703228
Pulling Out THe Cantos. by Patrick Gage Kelley at http://www.flickr.com/photos/patrickgage/
3213873373
Photo Credits
20080727-_DSC2896 Horton Harvest by Clifton Beard at http://www.flickr.com/photos/
11444813@N03/2721443285
A Nice Place to Stay on the Internet by Thomas Hawk at http://www.flickr.com/photos/thomashawk/
76761120
An apple with the logo of Google made with laser by Ana Belen Ramon at http://www.flickr.com/
photos/missha/2209205063
Day 301/365-I Have Been Assimilated by Kevin Harber at http://www.flickr.com/photos/kevharb/
3794113704/

Library Services
ZSRLibrary by Ken Bennett
My Desk by Simon Starr at http://www.flickr.com/photos/simonstarr/2610457820
Nr Symonds Yat, Gloucestershire 25-05-2008 by David Jones at http://www.flickr.com/photos/dgjones/
2527968094/
Playing with Wikitude outside the Bank of England by Francis Storr at http://www.flickr.com/photos/
fstorr/4028545211/
Lost in Tagging by Alexandre Dulaunoy at http://www.flickr.com/photos/adulau/2124178869
Dropbox by Johan Larsson at http://www.flickr.com/photos/johanl/4580058581/
DISH (Digital Heritage Strategies) 2011 Advisory Board Meeting by DISH2011 at http://
www.flickr.com/photos/dish2011/5465927990/
P1000665DISH (Digital Heritage Strategies) 2011 Advisory Board Meeting by DISH2011 at http://
www.flickr.com/photos/dish2011/5465923320/
Photo Credits
Use in Libraries
Day 180: in the stacks by Laura Taylor at http://www.flickr.com/photos/bookgrl/1348356383/
A Quick Tour of Philosophy by Steve Fernie at http://www.flickr.com/photos/albinoflea/362125635/
iPad library by Ownipics at http://www.flickr.com/photos/Ownipics/4838107868/
Urban Visions Book: A Coruna by a r e s at http://www.flickr.com/photos/rlares/3615900549/
Chorley by Lancashire County Council at http://www.flickr.com/photos/lancashirecc/5208354373/
QR Coe at Mulvane Art Museum by David Lee King at http://www.flickr.com/photos/davidking/
5055325064/
BlackBerry Storm Smartphone by Cheon Fong Liew at http://www.flickr.com/photos/liewcf/
3547134847/
Questions?
Comments?
Lauren Pressley
http://twitter.com/laurenpressley
http://laurenpressley.com
lauren@laurenpressley.com




 Interested in QR Codes? See http://guides.zsr.wfu.edu/qrcodes!

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QR Codes, Location Based Services, & Augmented Reality for Libraries

  • 1. QR Codes, Location Based Services, & Augmented Reality for Libraries Lauren Pressley | Z. Smith Reynolds Library | Wake Forest University August 4, 2011 | Elon University | LYRASIS Ideas & Insights
  • 2. Augmented Reality Technology in action What it means for us Agenda
  • 3. Augmented Reality Technology in action What it means for us Agenda
  • 4. Augmented Reality Technology in action What it means for us Agenda
  • 5. Augmented Reality 1. What is it? 2. Changes how people can access information 3. Information literacy
  • 7. “Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.” Wikipedia, August 2, 2011
  • 8. “Augmented reality n. the use of technology which allows the perception of the physical world to be enhanced or modified by computer-generated stimuli perceived with the aid of special equipment; reality as perceived in this way.” OED, draft edition, December 2005
  • 9. “Augmented reality is the overlay of digital information on the physical world.” lauren’s take on it
  • 12. a physical thing with addition information embedded in it,
  • 13. app that merges web-based information with real life,
  • 14. or even just an overlay on your television screen
  • 15. “The future is already here — it's just not very evenly distributed.” -William Gibson
  • 16. Changes how people can access information
  • 17. Device evolution impacts how we access information.
  • 18. The most recent case in point: the iPhone
  • 19. Google changed how we interacted with the web.
  • 20. Netflix changed how we accessed movies.
  • 21. The Kindle changed how we read books.
  • 24. “Information Literacy is the set of skills needed to find, retrieve, analyze, and use information.” Association of College and Research Libraries
  • 25. “Information Literacy is the set of skills needed to find, retrieve, analyze, and use information.” Association of College and Research Libraries
  • 26. “Information Literacy is the set of skills needed to find, retrieve, analyze, and use information.” Association of College and Research Libraries
  • 27. “Ultimately, information literate people are those who have learned how to learn. They know how to learn because they know how knowledge is organized, how to find information, and how to use information in such a way that others can learn from them. They are people prepared for lifelong learning, because they can always find the information needed for any task or decision at hand.” American Library Association Presidential Committee on Information Literacy, January 10, 1989
  • 28. preparing people to use new tools that comes along
  • 29. Augmented Reality Technology in action What it means for us Agenda
  • 30. Technology in Action 1. QR Codes 2. Location Based Services 3. Augmented Reality
  • 33. Text
  • 36. QR Codes: library or business cards
  • 48. Gowalla: an app for mobile devices
  • 57. Yelp
  • 60. Yelp: Location Based Services + Augmented Reality!
  • 65. Augmented Reality Technology in action What it means for us Agenda
  • 66. What it means for us 1. Changes in the information environment 2. Impact on library services 3. It’s a long ways off... in the short term 4. Connecting library services
  • 67. Changes in the information environment
  • 71. Information Environment using search
  • 72. Information Environment ...or Google/Apple & Some combination thereof
  • 74. Impact on library services
  • 75. Library Services People think of libraries as traditional spaces
  • 76. Library Services while they live in a largely online world
  • 77. Library Services they can access information anywhere
  • 78. Library Services and remixes unimaginable a few years ago
  • 79. Library Services they might even want to tag things, wherever they are
  • 80. It’s a long ways off... in the short term
  • 81. What you can do: can talk with other librarians about what they do
  • 82. What you can do: play with apps and smartphones
  • 83. What you can do: brainstorm with colleagues
  • 84. What you can do: map out a plan
  • 87. Connecting Library Services tutorials in the stacks
  • 88. Connecting Library Services virtual subject guides
  • 89. Connecting Library Services colocate ematerials
  • 90. Connecting Library Services link from physical books to online resources
  • 91. Connecting Library Services embed archives in the real world
  • 92. Connecting Library Services supplement in marketing materials
  • 93. Connecting Library Services It all starts with experimenting!
  • 94. Augmented Reality Technology in action What it means for us Agenda
  • 95. Photo Credits Definitions Minority Report Poster from Wikipedia at http://en.wikipedia.org/wiki/File:Minority_Report.jpg Terminator 1984 Movie Poster from Wikipedia at http://en.wikipedia.org/wiki/ File:Terminator1984movieposter.jpg AR3 by Ian Truelove at http://www.flickr.com/photos/cubistscarborough/2775306507/ PLANETART work in MoMA, New York by PLANETART at http://www.flickr.com/photos/PLANETART/ 5065846901/ NFL Demo by Paul Mayne at http://www.flickr.com/photos/paulm/2233026957/ Baby Shower Super Bowl by Joe Shlabotnik at http://www.flickr.com/photos/joeshlabotnik/2251964780 WIlliam_Ford_Gibson from Wikipedia at http://en.wikiquote.org/wiki/File:William_Ford_Gibson.jpg Information Environment My Stack by archie4oz at http://www.flickr.com/photos/halfaloafoftofu/102494538/ My iPod Touch 8G with Macbook screen reflection by guccio@ at http://www.flickr.com/ photos/yggg/2141154996/ Google Lego 50th Anniversary Inspiration by Antonio Manfredonio at http://www.flickr.com/photos/ manfrys/2226178289/ NetFlix by Andrew Alforque at http://www.flickr.com/photos/alforque/33028494/ ebooks kindle amazon by Michael Porter at http://www.flickr.com/photos/libraryman/2048264201/ tcdisrupt_tc-5 by TechCrunch at http://www.flickr.com/photos/TechCrunch/5743785861/ Puzzling (R0012047) by Jon Lim at http://www.flickr.com/photos/snowblink/3105218991/
  • 96. Photo Credits QR Codes TriOut Poster by Wayne Sutton at http://www.flickr.com/photos/waynesutton/5137889651/ Times Square - cotobre 2010 by QRious Code at http://www.flickr.com/photos/QRiousCODE/ 5111237485/ library loaner card with QR code by Matias Singers at http://www.flickr.com/photos/MatiasSingers/ 4890601028/ I am a PaperCamp Cup. by Jeremy Keith at http://www.flickr.com/photos/adactio/3203904948/ QR Code Cupcakes by Clever Cupcakes at http://www.flickr.com/photos/clevercupcakes/4397152402/ Me being QR Scanned by Finnur Magnusson at http://www.flickr.com/photos/ 51035769372@N01/5526008766/ QR Code Temporary Tattoo SCANS!!! by Scott Blake at http://www.flickr.com/photos/ 17144770@N00/5036227559/ Location Based So this happened by dennis crowley at http://www.flickr.com/photos/dpstyles/4667273216/ Holy crap! Just spotted @foursquare in Apple's new iPhone "pet finder" ad! by dennis crowley at http:// www.flickr.com/photos/dpstyles/4539944714/ Foursquare by Esther Vargas at http://www.flickr.com/photos/24614969@N04/5445471198/ Ooofah. by JulianBleecker at http://www.flickr.com/photos/JulianBleecker/4176401036/ Gowalla CEO, Josh Williams, shows off his iPhone app by Robert Scoble at http://www.flickr.com/ photos/scobleizer/4422080446/ 122of365[NTR23] by ntr23 at http://www.flickr.com/photos/ntr23/4581501569/ Toy Blocks by Jo Carter at http://www.flickr.com/photos/angelsk/4029290591/
  • 97. Photo Credits Another new Gowalla item > Kettle #14 by Jo Carter at http://www.flickr.com/photos/angelsk/ 3928211203/ DSC_0076.JPG by Andrew Feinberg at http://www.flickr.com/photos/andrewfeinberg/2324843973/ Nice try Facebook Places (while in London). Thanks, but I'll stick with @Foursquare :) by paulamarttila at http://www.flickr.com/photos/paulamarttila/5004565054/ Facebook Places by Erik Morner at http://www.flickr.com/photos/morner/4971281236/ A Great Day At Google! by Trey Ratcliff at http://www.flickr.com/photos/stuckincustoms/5991453746/ Google+ by Tim Ubial at http://www.flickr.com/photos/timubial/5948934309/ Google+ by Ruben Bonache at http://www.flickr.com/photos/will-smith/5936990473/ JeremyStoppelman,Yelp by Dow Jones Events at http://www.flickr.com/photos/djevents/5149042591/ Yelp Icon by yelp.com at http://www.flickr.com/photos/yelp/5540543936/ The grid of icons seems to be an emerging trend in iPhone apps. by Joshua Kaufman at http:// www.flickr.com/photos/joshuakaufman/4285859919/ IMG_0228 by Kramchang at http://www.flickr.com/photos/kramchang/5723714527/ Augmented Reality Wikitude by szlagor at http://www.flickr.com/photos/szlagor/4669872860/ Noticings Layar by James Bridle at http://www.flickr.com/photos/STML/4270806401/ Information Environment pt. 2 Catalogue by Cher Amio at http://www.flickr.com/photos/underpuppy/4703228 Pulling Out THe Cantos. by Patrick Gage Kelley at http://www.flickr.com/photos/patrickgage/ 3213873373
  • 98. Photo Credits 20080727-_DSC2896 Horton Harvest by Clifton Beard at http://www.flickr.com/photos/ 11444813@N03/2721443285 A Nice Place to Stay on the Internet by Thomas Hawk at http://www.flickr.com/photos/thomashawk/ 76761120 An apple with the logo of Google made with laser by Ana Belen Ramon at http://www.flickr.com/ photos/missha/2209205063 Day 301/365-I Have Been Assimilated by Kevin Harber at http://www.flickr.com/photos/kevharb/ 3794113704/ Library Services ZSRLibrary by Ken Bennett My Desk by Simon Starr at http://www.flickr.com/photos/simonstarr/2610457820 Nr Symonds Yat, Gloucestershire 25-05-2008 by David Jones at http://www.flickr.com/photos/dgjones/ 2527968094/ Playing with Wikitude outside the Bank of England by Francis Storr at http://www.flickr.com/photos/ fstorr/4028545211/ Lost in Tagging by Alexandre Dulaunoy at http://www.flickr.com/photos/adulau/2124178869 Dropbox by Johan Larsson at http://www.flickr.com/photos/johanl/4580058581/ DISH (Digital Heritage Strategies) 2011 Advisory Board Meeting by DISH2011 at http:// www.flickr.com/photos/dish2011/5465927990/ P1000665DISH (Digital Heritage Strategies) 2011 Advisory Board Meeting by DISH2011 at http:// www.flickr.com/photos/dish2011/5465923320/
  • 99. Photo Credits Use in Libraries Day 180: in the stacks by Laura Taylor at http://www.flickr.com/photos/bookgrl/1348356383/ A Quick Tour of Philosophy by Steve Fernie at http://www.flickr.com/photos/albinoflea/362125635/ iPad library by Ownipics at http://www.flickr.com/photos/Ownipics/4838107868/ Urban Visions Book: A Coruna by a r e s at http://www.flickr.com/photos/rlares/3615900549/ Chorley by Lancashire County Council at http://www.flickr.com/photos/lancashirecc/5208354373/ QR Coe at Mulvane Art Museum by David Lee King at http://www.flickr.com/photos/davidking/ 5055325064/ BlackBerry Storm Smartphone by Cheon Fong Liew at http://www.flickr.com/photos/liewcf/ 3547134847/