3. • Recent Changes
• OPEN GRAPH – CODE ACCESSIBILITY FOR DEVELOPERS, INCREASED
FLEXIBILITY
• “TALKING ABOUT THIS” – DATA/MEASUREMENT IN REAL TIME
• THE TICKER
• Coming Soon
• TIMELINE FOR BRAND PAGES (AND PERSONAL PROFILES)
• ROLL-OUT TBD
9. “The current
barometer of how
much conversation
is being generated
by a Page on
Facebook.”
-- Facebook
10. BUT WHERE DOES IT COME FROM?
• Refreshes daily but goes back a week
• User interactions that impact the number:
• LIKING A PAGE
• POSTING TO A PAGE’S WALL
• LIKING, COMMENTING ON OR SHARING A PAGE POST
• ANSWERING A QUESTION POSTED
• RSVP’ING TO AN EVENT
• MENTIONING A PAGE IN A PERSONAL POST
• PHOTOTAGGING A PAGE
• LIKING OR SHARING A CHECK-IN DEAL
• CHECKING IN AT A PLACE
17. FACEBOOK TIMELINE FOR BRANDS
• More emphasis on visuals
MORE BRANDING CAPABILITIES
Source
• Separation between
brand posts and user
posts (possibly)
MORE COMMUNITY MANAGEMENT
OPPORTUNITIES
Source
21. 3. Facebook Places = dead
4. Longer character limit for posts
(5,000 characters instead of 420)
22. 5. More mobile friendly overall
(support for mobile versions of apps
+ long-awaited iPad app)
Hinweis der Redaktion
Announced at the F8 conference in October 2011, Facebook will soon allow developers to code personalized “like” buttons – now called Facebook gestures.
Imagine the potential for social e-commerce and civic engagement initiatives, in particular, with these new options.
“Talking about this” numbers are public. On this slide: Post-it page (3M), Etsy, NASCAR Sprint Cup, Wells Fargo, Minneapolis Snow Emergency. Come back and look at the “talking about this” number during a snow storm – it’s guaranteed to be a lot higher.