Tod Sacerdoti, CEO and founder of BrightRoll, gave this James Bond-themed presentation at the 2012 iMedia Agency Summit. The presentation highlights 2012 trends in digital video advertising and offers predictions for where the industry is going in 2013. You can also view this presentation on YouTube: http://youtu.be/GBvyEGQeHnk
6. 2012 Trends
1 Digital Video Matures
2 Explosion of Mobile
3 Evolution of Interactive Pre-Roll
4 Dawn of the Video Ad Platform
7. DIGITAL VIDEO MATURES:
Industry STATS
$37B+ 2012 US digital ad spend
47%
increase in digital video ad spend
64%
advertisers believe digital video is
equally or more effective than TV
8. Explosion of Mobile:
Industry STATS
$152MM 2012 US mobile video ad spend
122%
2012 increase mobile video ad spend
64%
of advertisers will use mobile
in digital video budgets
10. RISE OF 18 of top 20
VIDEO AD ad tech companies use our platform
RTB
PLATFORM Global
Mobile
Access to 1 in 2 video ads in US
Single point of access
11. COMING IN 2013
Efficiency
1 Audience Efficiency: Laser Focus
2 Inventory Efficiency: Mobile or Die
3 Platform Efficiency: License to Win
4 Efficiency Fallacy
15. FOR YOUR EYES ONLY:
efficiency fallacy
Best of breed in multiple mediums
No direct relationships with publishers
Percentage of spend or CPM
Media buying decision with third party