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New Innovations in social media & digital marketing ,[object Object],It’s More Than Just Facebook & Twitter,[object Object],Lauren Cooney,[object Object],Director, WW Developer Evangelism,[object Object],Juniper Networks,[object Object],lcooney@juniper.net,[object Object],Twitter: @lcooney,[object Object]
Welcome to a 20 minute cram session,[object Object],Agenda:,[object Object],- Curation,[object Object],- Social Media Management,[object Object],- Measurement & Analytics,[object Object],- Semantic Web (3.0),[object Object],- Social Websites ,[object Object]
Criteria,[object Object],3rd Party Perspective:,[object Object],- I have not built any of these technologies,[object Object],- I currently do not work for any of these companies,[object Object],- Demo/Try/Use Test,[object Object],Technologies:,[object Object],- Must Do Something Unique & Different,[object Object],- Affordable or Free,[object Object],- Scalable,[object Object],- Early Stage but Promising ,[object Object]
Curation: buzzword or not, it worksPaper.Li & FlipBoard,[object Object],[object Object]
 Amazing User Interface
 Easy Curation
 Not Corporate Yet…
 Twitter & Facebook Aggregator
 Decent User Interface

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New Innovations in Social Media & Digital Marketing (It's More than Just Facebook & Twitter)

Hinweis der Redaktion

  1. Content Curation is a new buzzwordBut it’s not new. This is what links on a page were to us back in the 90sNow it’s automated – lots of debate on human curationvs computer curation – but computer scales. With better User Interface, easier ways to scale – both content collection and out to people – Very important2 of the best out there
  2. “Optimized” Publishing- Uses bit.ly algorithm to help with thisTakes the guesswork outCan take tweets, send them when relevant, etc.
  3. Multi-faceted (plug into mostly anything social)Team collaboration with tasks associated (Scale) Twitter, Facebook, LinkedIn, Ping.fm, Wordpress & more
  4. YouTube, Slideshare, Twitter, Facebook, LinkedIn.