Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Ingenuity19: Digital Marketing for Business Leaders

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
About Revenue Performance
About Revenue Performance
Wird geladen in …3
×

Hier ansehen

1 von 63 Anzeige

Ingenuity19: Digital Marketing for Business Leaders

Herunterladen, um offline zu lesen

Laura Hampton of digital marketing agency Impression shares her tips for business leaders to improve their online visibility through SEO, PR and PPC.

Laura Hampton of digital marketing agency Impression shares her tips for business leaders to improve their online visibility through SEO, PR and PPC.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Ähnlich wie Ingenuity19: Digital Marketing for Business Leaders (20)

Anzeige

Weitere von Laura Hampton (20)

Aktuellste (20)

Anzeige

Ingenuity19: Digital Marketing for Business Leaders

  1. 1. Private and confidential A Business Leader’s Guide to Digital Marketing SEO | PPC | PR 1 by Laura Hampton H E A D O F M A R K E T I N G A N D P R
  2. 2. A little about me... Twitter: @lauralhampton @impressiontalk LinkedIn: www.linkedin/in/lauralhampton Email: laura.hampton@impression.co.uk @lauralhampton @impressiontalk
  3. 3. hello@impression.co.uk Who we are Impression is an award winning, strategic thinking team of digital marketing experts with a creative edge. We thrive on creating intelligent, integrated creative marketing campaigns and seamless customer journeys. We’re passionate about doing the best work we can and pushing new technology to its limits. And we achieve results to be proud of.
  4. 4. Our Team SEO, PR and PPC professionals passionate about crafting the future of digital marketing @lauralhampton @impressiontalk
  5. 5. Our clients We work with influential businesses both locally and nationally @lauralhampton @impressiontalk
  6. 6. hello@impression.co.uk Impression is an award winning, strategic thinking team of digital marketing experts with a creative edge. Awards - Search Agency 2018 - - Digital Strategy 2018 - - Best Large SEO Agency 2018 - - Best Small PPC Agency 2017 - - Search Agency of the Year - - Best Integrated Campaign - - Best Digital Team - - Best Use of SEO -
  7. 7. What we do We help businesses just like yours to make more money by generating new leads and making more profitable online sales. S E O C O N T E N T P P C C R O P R W E B @lauralhampton @impressiontalk
  8. 8. Private and confidential What I’ll talk about today: ❏ Persona Driven Marketing ❏ Fundamentals of Search Success ❏ Building Credibility (and Links) ❏ Performing in a “Pay to Play” World ❏ How to Measure Digital Marketing Success ❏ What’s Next for Tomorrow’s Marketer 8
  9. 9. Private and confidentialUK & Europe’s Best Large Agency 9 But first, a story...
  10. 10. Private and confidentialUK & Europe’s Best Large Agency 10 2015/16: Local Agency Makes “Big Impression”
  11. 11. Private and confidentialUK & Europe’s Best Large Agency 11 2016: Our first “real” office No more sharing with another agency or working from Tom and Aaron’s flat
  12. 12. Private and confidentialUK & Europe’s Best Large Agency 12 2016: Nottingham Post New Business of the Year
  13. 13. Private and confidentialUK & Europe’s Best Large Agency 13 2016/17: Impression takes to the big stage Speaking alongside big names
  14. 14. Private and confidentialUK & Europe’s Best Large Agency 14 2017: European Search Awards: Best Small PPC Agency Our first international award
  15. 15. Private and confidentialUK & Europe’s Best Large Agency 15 2018: New Office at Fothergill House With space for plenty more growth to come
  16. 16. Private and confidentialUK & Europe’s Best Large Agency 16 2018: European Search Awards and UK Search Awards: Best Large SEO Agency Plus a range of other awards and shortlists too
  17. 17. Private and confidential 17 Our Vision: To become the UK’s digital agency of choice
  18. 18. Private and confidential 18 We’ve used all the techniques I’m going to share with you today.
  19. 19. Private and confidential 19 Persona Driven Marketing
  20. 20. Private and confidential 20 Know Your Audience
  21. 21. Private and confidential 21 Know Your Audience Who are you speaking to
  22. 22. Private and confidential 22 Know Your Audience Who are you speaking to What do they want
  23. 23. Private and confidential 23 Know Your Audience Who are you speaking to What do they want Why should you be the one to give it to them
  24. 24. Private and confidential 24 Speaking to many... Vs speaking to one.
  25. 25. Private and confidential 25 Know Your Brand
  26. 26. Private and confidential 26 Know Your Brand What do you want to be known for
  27. 27. Private and confidential 27 Know Your Brand What do you want to be known for How do you want to be perceived
  28. 28. Private and confidential 28 Know Your Brand What do you want to be known for How do you want to be perceived Who do you want to be aligned with
  29. 29. Private and confidential 29 Being “A Brand”... Vs being a brand.
  30. 30. Private and confidential 30 The Fundamentals of Search Success
  31. 31. Private and confidential 31 Search success means being seen by the people who want to buy from you at the time when they need/want you most
  32. 32. Private and confidential 32 Keywords for SEO What will your audience be most likely to type into Google when they need your services?
  33. 33. Private and confidential 33 Keywords for Users What search queries does your business deserve to be listed for?
  34. 34. Private and confidential 34
  35. 35. Private and confidential 35 A well optimised page is a page that does what the user expects in the way that best meets their needs
  36. 36. Private and confidential 36
  37. 37. Private and confidential 37
  38. 38. Private and confidential 38
  39. 39. Private and confidential 39
  40. 40. Private and confidential 40
  41. 41. Private and confidential 41 Building Credibility (and Links)
  42. 42. Private and confidential All links are votes... 42 But not all votes are equal...
  43. 43. Private and confidential Hi, I’m Laura... 43
  44. 44. Private and confidential Hi, I’m Laura... 44
  45. 45. Private and confidential Hi, I’m Laura... 45
  46. 46. Private and confidential All links are votes… not all are equal 46
  47. 47. Private and confidential 47 Digital PR is a valuable technique to get your brand seen in the places your audience is already looking and align yourself with reputable brands
  48. 48. Private and confidential 48 Performing in a Pay to Play World
  49. 49. Private and confidential 49
  50. 50. Private and confidential 50
  51. 51. Private and confidential 51
  52. 52. Private and confidential 52 Success in advertising is all about setting clear CPA targets and being willing to test budgets across platforms
  53. 53. Private and confidential 53 Measuring Your Digital Marketing Success
  54. 54. Private and confidential 54
  55. 55. Private and confidential 55 I want to increase brand awareness.
  56. 56. Private and confidential 56 I want to increase brand awareness. I want to grow my website traffic. I want to increase my search ranking positions.
  57. 57. Private and confidential 57
  58. 58. Private and confidential 58 The Future of Digital Marketing
  59. 59. Private and confidential 59 Technology Driven If you’re not mobile friendly, you’re already late to the party… Voice search and digital assistants will guide the future of online marketing.
  60. 60. Private and confidential 60 User Focused As Google strives to understand the web more as humans do, the only logical way for marketers to move forward is to create online experiences tailored to human users.
  61. 61. Private and confidential 61 Omni Channel The term ‘digital marketing’ will be absorbed into the wider marketing mix, in recognition of the role of multi-channel approaches. Don’t neglect your other marketing channels!
  62. 62. Private and confidential What I’ll talk about today: ❏ Persona Driven Marketing ❏ Fundamentals of Search Success ❏ Building Credibility (and Links) ❏ Performing in a “Pay to Play” World ❏ How to Measure Digital Marketing Success ❏ What’s Next for Tomorrow’s Marketer 62
  63. 63. Thank you Leave us a review! https://www.reviews.co.uk/company-reviews/store/impression laura@impression.co.uk 01158 242 212

×