7 Ways to Grow Your Business Online (Notts Council April 2017)
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Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
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7 Ways to Grow Your Business Online (Notts Council April 2017)
- 1. HELLO@IMPRESSION.CO.UKhttp://impression.tips/nottsaprhttp://impression.tips/nottsapr 7 things you can do to grow your business online Laura Hampton Digital Marketing Manager Impression laura@impression.co.uk http://impression.tips/nottsapr
- 5. http://impression.tips/nottsapr We help businesses to grow online
- 8. http://impression.tips/nottsapr 7 things you can do… … that don’t require in depth technical knowledge… … and that will benefit you, no matter what size your business.
- 10. http://impression.tips/nottsapr “Successful marketing is born of clear data and an inquisitive culture.”
- 13. http://impression.tips/nottsapr What other data sources?
- 14. http://impression.tips/nottsapr CRM Sales team CS team Customer feedback Call tracking Social media
- 16. http://impression.tips/nottsapr Do people visit your website? Where do they find out about you? (channels) What pages do they look at? How many of them convert? What is the value of a website visitor to you?
- 17. http://impression.tips/nottsapr “All marketing must begin with an understanding of your target audience.”
- 18. http://impression.tips/nottsapr #2: Learn about your audience
- 23. http://impression.tips/nottsapr CRM Sales team CS team Customer feedback Call tracking Social media
- 24. http://impression.tips/nottsapr Who visits your website? Why do they visit? What do they need? How do they browse? Why do they buy?
- 26. http://impression.tips/nottsapr “We can only know how well we’re doing when we know where we’re trying to go.”
- 29. http://impression.tips/nottsapr What are you trying to achieve?
- 30. http://impression.tips/nottsapr Lead gen = enquiries Awareness = traffic and rankings Sales = conversions Sign ups = thank yous Page views = Analytics Engagement - time on site, bounce rate, etc
- 31. http://impression.tips/nottsapr “There’s no point building a house on shoddy foundations.”
- 32. http://impression.tips/nottsapr #4: Get your website technically up to scratch
- 35. http://impression.tips/nottsapr “site:www.yoursite.com” Is it being indexed? Does the number match your expectations?
- 39. http://impression.tips/nottsapr Add an XML sitemap (and submit through GSC) Check your site is being indexed by Google Make your website secure Make your website mobile friendly Test your page load speed
- 40. http://impression.tips/nottsapr “Google’s job is to provide the most relevant, best result for any search query.”
- 41. http://impression.tips/nottsapr #5: Review your keyword targeting
- 46. http://impression.tips/nottsapr Google understands close variants E.g. SEO and search engine optimisation
- 47. http://impression.tips/nottsapr Review all your pages Give each one a target keyword/phrase Does every page have a purpose? Do you need any new pages?
- 48. http://impression.tips/nottsapr “What you say about yourself can only get you so far...”
- 49. http://impression.tips/nottsapr #6: Build authority through online promotion
- 51. http://impression.tips/nottsapr Who might link to your website?
- 53. http://impression.tips/nottsapr How can you get links?
- 54. http://impression.tips/nottsapr Look at who is linking to your competitors’ websites Consider who you can ask to link to yours Try to build a network that includes links in and out
- 55. http://impression.tips/nottsapr “We only get ‘votes’ when we do something to deserve them.”
- 61. http://impression.tips/nottsapr Know your audience Consider your areas of expertise and combine with what your audience wants to know Tap into topical areas where appropriate Create content that’s better than anything else out there
- 62. http://impression.tips/nottsapr “Spread the word further through digital PR.”
- 63. http://impression.tips/nottsapr #7: Communicate and generate pressworthy stories
- 70. http://impression.tips/nottsapr Know what’s happening throughout your business Create press worthy content around your news Tap into topical issues to become a commentator Use Twitter and other sources to connect with the media
- 71. http://impression.tips/nottsapr “Be a part of the conversation. If you don’t, they’ll talk about you anyway.”
- 73. http://impression.tips/nottsapr Bonus Tip: Measure, analyse and refine
- 74. http://impression.tips/nottsapr 1. Gather data 2. Learn about your audience 3. Set clear goals 4. Get your website technically up to scratch 5. Review your keyword targeting 6. Build authority through online promotion 7. Communicate and generate pressworthy stories Bonus. Measure, analyse and refine
- 75. HELLO@IMPRESSION.CO.UKhttp://impression.tips/nottsaprhttp://impression.tips/nottsapr Thank you Laura Hampton Digital Marketing Manager Impression laura@impression.co.uk