Get the basics of what to do and what not to do when using Social Media to Find a Job. Which Social Networks should you use and why.....How to clean up your Profile and how to succeed in using these platforms to your benefit.

1. Social Media & Finding a Job
Laura M. Donovan
Vice President Social Media Services
The Word Pro
www.TheWordPro.com

2. • 78% of job recruiters check
search engines for background
on candidates
• 63% of job recruiters check
social media sites

3. Top Social Sites
• Facebook – 1 Billion Users
• Google Plus – 500+ Million Users
• Twitter – 500+ Million Users
• LinkedIn – 200+ Million Users
• Pinterest – 48.7 Million Users

4. • #1 Social Network
• 405 minutes/month
• 2004 – Colleges/2005 – High School/September 26, 2006
opened to EVERYONE
• Business/Community Pages are optimized for Search
Rank (SEO)
• Network ‘reach’ is large
• Excellent Platform to research potential companies
• Use for showcasing your talent
Sources: Facebook/Wikipedia

6. • 89 minutes/month
• Tweets & Re-Tweets contribute to SEO
• March 2006
• Network ‘reach’ is large
• 500 million registered users as of 2012, generating over
340 million tweets daily and handling over
1.6 billion search queries per day.
• Keyword/Hashtag Posts
• Use Platform to research job openings
• Search Feature - # (Hashtag) – “Job Opening” “Now
Hiring” etc.

8. • 3 minutes/month
• Google Shares (updates) directly contribute to Search
Rank and SEO
• Mostly used by professionals
• Excellent place to research businesses, find
companies

9. • Set up a Personal Profile & Optimize
• Use Circles to connect to influential people
• Find opportunities
• Research Companies & Openings
• Highlight your Talents & Skills
• Use as online portal

10. • 21 minutes/month
• Launched May 5, 2003
• True “Networking” and “Referral” Marketing
• Mainly used for Professional Networking

11. • 21 Fill in every blank!
• Add a good photo
• Craft a descriptive sub-head.
Example:
“Social media marketing VP at The Word Pro
Facebook, Twitter and Pinterest consultant”
• Use keywords in the sub-head.
- Great Profile

12. PROFILE –
• Conversational tone.
First person.
• Highlight
accomplishments.
• Highlight future goals.
• Tell your story.
• What makes you
unique?
- Great Profile
EXPERIENCE-
• List every job, every
position.
• Use descriptive
keywords.
• Don’t write a job
description. Explain
your accomplishments.
• What made you
valuable as an
employee?

13. SKILLS-
• Type a “skill” in the search
box:
– Definition
– Names of professionals
who have the skill
– Related Skills (suggestions
you might want to
research)
– Relative Growth
– Related Companies
– Jobs
– Related Groups
- Gr eat Pr of i l e
FIND CONNECTIONS-
• Put a name in the search box.
• If you are a first, second or
third degree connection, you
will be told how you are
connected.
• Ask for an introduction!

15. • Search Keywords in
“Groups”
• Find Groups in
Industry
• Join Groups and
Network

16. Online “Networking”
• Focus on LinkedIn
• Target sources who may provide referrals
• Join Groups
• Share your experience
• Use Connections’ Sources
• Follow News & Events in Industry –
Contribute or Participate

17. Why Social Media?
A study by Reppler, a reputation management business, showed some very interesting positive
results from the use of social media.
A survey of 300 hiring managers revealed that 68% hired someone based on what they found in
their social media search on a candidate's name.
• 39% hired someone because they got a positive impression of the candidate's
personality and "organizational fit."
• 36% hired someone because the profile supported their professional
qualifications.
• 36% hired someone because the profile showed that the candidate was
creative.
• 34% hired someone because of the good references posted by others.
• 33% hired someone because the profile showed "solid communications skills."
• 33% hired someone because the profile showed that the candidate was well-
rounded.
• 24% hired someone because the candidate received awards and accolades.
Job-Hunt.org

18. • Be Professional
• Get a Personal Website
• Get a Personal Facebook
Page – YOU
• Use Networks to showcase
talent
• Hire someone to write your
Profile
• Make yourself standout
• Do not be shy – use your
connections and networks
Personal Branding

20. Social Media Etiquette
• Do not avoid using Social Media – if you are
not there you are “invisible”
• YOU control the “message” about YOU
• A good Social Media presence and solid
profile has a positive impact on getting a job
• Avoid posting those
“fun” photos
• Avoid the use of
“sketchy” terms

21. Social Media Etiquette

22. What Employers Search
• Organization Skills
• Communication Skills
• Motivation
• Qualifications
• Flexibility
• Degree
• Passion
• Innovation & Commitment
• Track Record

23. Social/Online
Background Checks
• Some companies are now requiring potential employees to
pass a “social media background check” before offering them
a job
• Companies exist that now “mine” the internet for info on
YOU to report to potential employers
• These companies will check a candidate’s Facebook
page, Google, LinkedIn— they scour the Internet to dig up
anything they can on job seekers within the past seven years
• It will also show potential employers any questionable
activity you’ve participated in online
• Less than 1/3 of damaging info comes from Facebook or
Social Platforms
• “Deep” Web Searches find comments on blogs, posts on
small sites or blogging sites, e-commerce sites, bulletin
boards and even CraigsList
College.Monster.com

24. Examples
• “…one prospective employee was found using Craigslist to
look for OxyContin.
• A woman posing naked in photos she put up on an image-
sharing site didn’t get the job offer she was seeking at a
hospital
• Other background reports have turned up examples of
people making anti-Semitic comments and racist remarks
• A passed over job applicant belonged to a Facebook group
and posted “This Is America. I Shouldn’t Have to Press 1 for
English.”--While not overtly racist this could raise concerns
with potential employers that the candidate doesn’t like
immigrants and may have some underlying racial issues
College.Monster.com

25. Summary
• Join LinkedIn Groups
• Make sure all Profiles are “top-notch”
• Tweet keyword info about YOU
• Search Tweets for keywords
• Use your Networks
• Research Business Pages on Facebook
• Research Employees on LinkedIn (find
possible connections)
• Use Apps
• Showcase your Creative work (Pinterest)
• Get a personal website
• Set up a YOU Page on Facebook
• WATCH what you Post – Comment - Search

26. Resource Links
Like our Facebook Page for list of Resource Links –
www.Facebook.com/TheWordPro

27. Laura M. Donovan
Vice President Social Media Services
(630) 362-4538
Laura@TheWordPro.com
www.TheWordPro.com
www.SocialMediaMarketing-Help.com
www.IDoFacebook.com
www.Facebook.com/TheWordPro