Laura Baddish shares campaigns which are widely celebrated as innovate game-changers. Laura recognizes the critical lessons inherent in each of these marketing endeavors' success and the ways in which you can implement them into your own messaging for increased revenue and better branding.

1. Laura Baddish
BEST MARKETING CAMPAIGNS EVER
THE TOP TEN
REVOLUTIONIZE YOUR BUSINESS

2. Laura Baddish
THINK SMALL
Volkswagen:
Created in 1960,
Volkswagen's "Think Small"
campaign is the gold
standard to many marketing
and advertising professionals.
The confirmed that
companies should not sell
products or services for
something they are not.
Consumers respond to
honesty.

3. Laura Baddish
JUST DO IT.
Nike:
In the late 1980s, a fitness
craze emerged, and Nike
created this campaign to
speak directly to that culture
of embracing athletic
challenges. The slogan
speaks directly to the drive
to push past limits, while
remaining short, sweet, and
memorable.

4. Laura Baddish
THE ABSOLUT
BOTTLE
Absolut Vodka:
Absolut made its bottle the
most recognizable design in
the world. It's the longest
uninterrupted ad campaign
ever and comprises over 1,500
separate ads. It illustrates the
importance of telling your
product's story as uniquely as
possible.

5. Laura Baddish
REAL BEAUTY
Dove:
The "Real Beauty" campaign
has been turning heads since
it launched nearly ten years
ago. It's a simple but effective
approach to persona
marketing. Dove designed
ads around a topic they knew
was sensitive but deeply
meaningful to their
customers.

6. Laura Baddish
Marlboro:
THE MARLBORO
MAN
This campaign began
running as early as 1955. It
represented the power of a
brand when it creates a
lifestyle around its product.
Whatever you're selling
needs to fit into your
audience's lifestyle - or, at
the very least, their lifestyle
they wish the had.

7. Laura Baddish
Wendy's:
WHERE'S
THE BEEF?
This was a surprisingly
gutsy approach, as the
company targeted its
competitors. The simple
phrase "Where's the
beef?" directly accused
competitors of a relative
lack of beef, and it
quickly became a
national catchphrase.

8. Laura Baddish
California Milk
Processor Board:
GOT MILK?
This ad is revolutionary
because it didn't target people
who weren’t drinking milk it
focused on the consumers
who already were. Get your
audience to appreciate and
use your product more often.
Transform them into
advocates. Good marketing
can tell them why they should
continue enjoying the product
or service you already provide.

9. Laura Baddish
Clairol:
DOES SHE OR
DOESN'T SHE?
These ads didn’t want every
woman on the street preaching
about the product. They
wanted women to understand
that their product was so good
that others wouldn’t be able to
tell if they were even using it.
The lesson is that simply
conveying how and why your
product works is enough for
consumers. Showing is more
effective than telling.

10. Laura Baddish
De Beers:
A DIAMOND
IS FOREVER
At the end of the last
millennium, this was widely
declared the most
memorable slogan of the
twentieth century. They
successfully sold the idea
that no marriage is complete
without a diamond ring,
turning a relatively
inexpensive product into an
essential luxury.

11. Visit http://laurabaddish.com
GREAT TASTE,
LESS FILLING
Miller Lite:
The Miller Brewing company
(now MillerCoors) used great
marketing to create demand
among consumers who
previously assumed light beer
could not taste good. They
tackled the misconception
head-on and dominated a
light beer market they
essentially created.