A look at the current digital transformation initiatives, how enterprises can benefit from APIs and microservices, and why APIs are the new apps.

1. Moving Toward a
Modular Enterprise
James Higginbotham
@launchany

2. APIs Are Collabora@ve
APIs
Customers
Partners
Business
Developers

4. When APIs Meet Jobs-to-be-done

6. Digital Transforma8on is the
first step in a longer process
toward a modular enterprise

7. The Modular Enterprise
Offers API
Inventory
API
Bookings
API
Identity API
Accounts
API
Rewards
API
Partners
Internal
Developers
Public App
Developers
Consumers
Third-party
Approved Apps

8. Discipline #1:
Become an API-Centric
Organiza8on

13. Discipline #2:
Deliver capabili8es as
composable services

14. API Capabili@es: “I want to…”

16. Alexa
Voice Skill
API
Gateway
API
Gateway
Messaging
…
Microservice
…
API
…
Microservice
…
API
…
Microservice
…
API
…
Microservice
…
API
Slack
Chatbot
Web +
Mobile App
API
Gateway
Microservice Architecture

17. Discipline #3:
Internal innova8on starts
with an outside-in approach

18. Modern web APIs are the
ul8mate “do-over”

19. Web
Applica8on
API
Internal
Applica8on
Direct API
Consumer
Mobile
Applica8on

20. Discipline #4:
Produc8za8on of IT

21. What is the Produc@za@on of IT?
Project-Based IT
• Fixed Budget
• Output-based
• One-off solu@on
• Internal-focused
• Date-driven
• Ends with maintenance
• Marke@ng rare
Product-Based IT
• Variable Budget
• Outcome-based
• Repeatable/reusable
• Customer-focused
• Results-driven
• Ends when need ends
• Evangelis@c marke@ng

22. Discipline #5:
(Re)structuring
For Product Delivery

23. “Waterscrumfall”
Planning
Itera@ve
Development
Controlled Release

24. The Value of an Agile Process
Gap

27. Where are APIs leading us?

28. APIs are the new apps.

29. The Modular Enterprise
Offers API
Inventory
API
Bookings
API
Identity API
Accounts
API
Rewards
API
Partners
Internal
Developers
Public App
Developers
Consumers
Third-party
Approved Apps

30. James Higginbotham
james@launchany.com
@launchany
Thank you