1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
INTRODUCTION TO BUSINESS (BUS30104)
CHARITY DRIVE REPORT
LECTURER: MS. TAY SHIR MEN
SUBMISSION DATE: 11TH
FEBRUARY 2016
THAM KAI LOON 0323593
LEONG LI JING 0323628
SII SIAW HUA 0322608
WONG MEI XIN 0323824
TAY SIEW WEN 0322879
LAU HUI MIN 0323827
CH’NG PHEI WOON 0323842
AKIF NUKMAN ZOLKEPLEE 0322927
FARAH HANISAH BINTI ZAINOL 0323433

2. Table of Content
Content Page
Executive Summary 3
Objectives 4
Target Market 5
Competition Analysis 6
Product and Packaging 8
Pricing 11
Promotion 12
Sponsors 14
Distribution 15
Green Measures 16
Human Resources Planning 17
Evaluation of Results 19
Appendix 20
References 28
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3. Executive Summary
The purpose of this project is to give students an opportunity to run a mock business venture
and thereby gain the relevant practical experiences. In addition, students also learned to
comprehend the social responsibilities of a business and discharge them effectively.
In this business final project, Charity Drive, we formed a group with nine members to run the
charity drive during 26th
Jan 2016 till 29th
Jan 2016. We came out with the business named De
Dotz where the business products will focus on food and beverage to achieve the target of
RM2000.00. De Dotz’s products included Matcha Doriyaki with red bean filling, Raspberry
Muffin, Cake Pop, Soya Pudding with Longan and canned drinks. De Dotz concerned about the
green measure to make sure the products are environmentally-friendly. Although there were a
number of competitors, we still managed to hit our target by using the strategies planned such
as posters, booth decoration and so on. Besides, we also assigned the job equally and fairly in
our group.
All profits will be given to Shelter Home for Children, an organization that will provides the best
care to the children that have the trauma of physical and sexual abuse, extreme neglect, being
abandoned and being a victim or witness of domestic violence. Besides, we also approached
Vantage Steel Work Sdn Bhd to receive sponsorship. A total amount of RM2818.55 was raised
by De Dotz for Shelter Home for Children.
To sum up, we are really thankful towards all the parties that had lend a hand to make this
happen, it was a great success indeed.
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4. Objectives
- To raise a minimum profits and funds of RM2000 during the charity drive.
- To give the public an opportunity to lend a hand for the children that need helps.
- To raise public awareness on the issues that happen on children.
Reasons
The charity organization that we have chosen for this final project is the Shelter Home for
Children. The reason we chose and support this organization is because the children that facing
problem will feel afraid and lonely in the world, like there is nothing to protect them. We
believe that children deserve a little help, and a little hope. As a saying goes, “Today’s children
are tomorrow’s adults.” If all children are not care for and looked after, tomorrow’s world could
get ugly.
The Shelter Home for Children has divided into three shelters. The first shelter is located in
Petaling Jaya, which is a home for children from 4 to 12 years of age who have been abused,
neglected, at-risk or abandoned by their families, parents or guardians. The second shelter is
located in Taman Overseas Union Garden (OUG). It is a home designated for teenage girls ages
13 to 18. The third shelter is located at Section 8 in Petaling Jaya. This home is similar to the
second shelter, but it is for teenage boys aged 13 to 18.
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5. Target Market
The main customers of our business are the students in Taylor’s University. They are between
the ages of 17-25 years old. Therefore, they are our target in order to provide the highest
percentage of income. We also target to our friends and course mates. It is because they know
us well and tend to trust us. They willing give support to our charity event. Based on our
investigation, teenagers usually enjoy city-quality amenities, such as restaurants, movies,
theaters and nightlife. They work hard, play hard and live comfortable lifestyles.
We think that they need something special and favourable food. Some of the students don't
have time to eat especially in the morning. They willing to starve themselves when they found
that they need time to wait for the meal. Breads and cakes are part of essential food to people.
Besides, muffins are familiar and available to variety ages and genders in the society. They are
willing to buy even though it is not their most favourite food. It is because most of them enjoy
sweet as well.
Their spending power is quite high because most of them are from upper middle class. They can
afford the cost since we sell our item in only RM 3 each.
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7. Competition Analysis
1. Taste Bud (Jiji’s Group)
Our first main competitor is Taste Bud which the booth was just located by our side. They were
selling bakery food which was Hokkaido Cupcake, Cheese, Chocolate and Fruit Tart, and Cream
Puff.
What makes them good and strong is that the bakery food was packaged well and neatly. The
products looks more attractive than our products because they bought the products from
bakery while we bake our own products.
The vulnerabilities about Taste bud is that the cost is definitely too high compare to our
products. For instance, each of their product was RM10.00 while ours are just RM3.00 for each
product so some customers will think that the cost is too high or not worth it. In addition, their
products are all packed in plastic container and there are no environmentally-friendly
approach. They can actually use some other recyclable or reusable materials. Next, some of the
people at the Taste Bud stall are not promoting and expect the customer to buy or have a look
at their products. Besides that, the stall doesn’t have decoration compare to our booth which
doesn’t make the booth attractive and welcoming.
Their customer would buy from them are Taylor’s University staff and students because their
products are simply appealing, inviting, tempting. It is the same as selling other bakery products
but the difference is the price are slightly higher.
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8. 2. #Delivery #Parties #Events #FoodTruck
They were selling a mixture of dessert and savoury food. The food they are selling were Oreo
Truffles, Ice Lollies, Brownies, Onigiri (a Japanese food made from white rice formed into
triangular shapes) with variety of fillings and flavours, Soya Bean drink in a plastic bottles, Dou
Fu Hua (a Chinese dessert made with soft tofu).
The strength in them is that they sell various food from savoury to desserts in low prices. They
also have promotion such as two Onigiri for RM5.00. The food is also neatly packed and
prepared as they bought the products from suppliers. There were a lot of choices that
customers can make. In term of promoting their food, they went around Taylor’s University
campus to sell their products every day. They also have a huge attractive poster which can
make public noticed while walking along the stalls.
The weakness in them is the food were not appealing enough and the booth is filled with ice
box container which was distracting the view of the public to the stalls and posters.
However, their booth was not the main competitor because they were selling different kind of
food except for their Dou Fu Hua. It is because the customers thought that our Soya Pudding
with Longan is similar with their Dou Fu Hua.
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9. Product and Packaging
Product
After having few meetings, our group have decided to sell Matcha Dorayaki with red bean
filling, Cake Pops and Raspberry Muffins. We agreed on selling these desserts because most of
us have experience in making those desserts. Therefore, it is easier for us to bake them. On the
third day, we decided to add another item in our menu which is the Soya Pudding with Longan
and on the last day, we figured out that selling canned drinks would be the best thing to do
since the weather was scorching hot.
Packaging
To reduce the cost, we made our own packaging by using butter papers and some patterned
papers for our symbol on the packaging. It was just a simple design but they came out pretty.
We had prepared plastic bags as well for those who needed one. As for the Cake Pops, we used
small plastic bag and tied them up with gold twist ties. Lastly, we used square plastic containers
for the Soya Puddings.
1. Matcha Doriyaki
Our fluffy Matcha Dorayakis were centered with sweet Azuki red bean paste. These Dorayakis
were our bestselling dessert. We sold a total of 109 Doriyakis throughout the Charity Drive.
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10. 2. Cake Pops
The cake pops that we made were vanilla flavored cake pops, covered in dark chocolate. This
product is the easiest one to make since we just have to bake a cake; mashed them up into
balls; put skewers and cover them with melted dark chocolate. Then, we froze them just a little
while in the refrigerator.
3. Raspberry Muffins
Our raspberry muffins were one of the best sellers. We followed a classic recipe of raspberry
muffins. We put some raspberry jam onto the muffins to add some extra sweetness to them.
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11. 4. Soya Pudding with Longan
Li Jing’s mother had agreed to help us with the Soya Puddings. She added Longan as well into
the pudding which makes the pudding special. The puddings were served chilled. To maintain
the freshness of the puddings, we used dry ice that was put into cooler box.
5. Canned Drinks
We bought various type of canned drinks such as the orange flavour F&N, Heaven Earth’s ice
Lemon Tea and Jasmine Green Tea, Kickapoo and Pepsi. We put the canned drinks into cooler
box which was filled with ices.
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12. Pricing
De Dotz Business’s main selling products are Matcha Doriyaki with red bean filling, Raspberry
Muffin, Cake Pop, Soya Pudding with Long-an and canned drinks. Our products are very
attractive to the customer because our baked products are freshly bake on every day, and we
store the cold products in an ice box fill in dry ice to keep the coldness. During the 2nd
day of
charity drive, our business faced a difficult which is the crowd had decrease and we baked
overmuch of products as our products sold out too fast on the 1st
day so our products can’t
finish selling in proper time. As that situation, we released a promotion which is buy any three
of our products will have a RM1.00 discount, Example: I bought 1 Doriyaki, 1 Cake Pop, 1
Pudding should be RM9.00, but for the promotion I will only pay for RM8.00. Furthermore, our
cake pop is the best seller so we released a promotion of buying two cake pop will be RM5.00,
the customers will buy 2 instead of 1 to get the discount. On the 1st
day, our products sold out
too fast so we decided to close down our business and go restock our ingredients then started
to bake our products so we will have more supply for the customer on the following day. As at
the last day, we changed our selling plan as we calculated that we were earning profit for the
business, so we decided to change the business type. We decided to sell canned drinks but we
did not set a price for the customer but the customer decided by their own so they will pay
more if they wanted to donate to the charity organization. The way we set for the pricing is
very effective as the customer will not only pay less than the cost of the products but also pay
more of it as they know it is for the charity. The canned drinks sold out very fast, so we restock
it right at the moment to fulfil the demand of our business.
Products Selling Price Cost Price
Matcha Doriyaki RM3.00 RM1.00
Raspberry Muffin RM3.00 RM1.15
Cake Pop RM3.00 RM1.15
Soya Pudding with Longan RM3.00 RM1.15
Canned Drinks No Pricing (Minimum customer
pay RM2.00)
RM1.08
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13. Promotion
Promotion is also one of the most important selling factors is business. There are a few of
different ways to promote a product such as Hand-produced posters, flyers, emails, Twitter,
Facebook, brochures, giving free samples of the products, sponsorship letter, telephone calls
and face-to-face conversations. The promotion strategies that applied in De Dotz are well-
designed booth, hand-produced posters and donation box and also face-to-face conversations.
The pictures below are the view of our booth on the first three days and the last day of the
Charity Drive. The purpose of the arrangement and decoration of the booth is to let by-passer
know that who our sponsorship and donation information and location and the price of the
item.
Other than that, we even give a sample view of how the matcha dorayaki looks like because we
realised that it is hard for the customer to know what is inside the paper package so we decided
to take out a sample to let the passer-by know what are selling and give an appealing look on
how our Matcha Doriyaki looks like. We also had some face-to-face conversation to promote
our booth such as explaining the charity organization and our business products.
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14. This is the hand-produced poster that drew by Siew Wen. Since we are going to donation to the
Shelter Home for Children so the image of children are included in the poster. The poster below
on the left is the poster that was shown on the first three days of the Charity Drive. The menu
and the slogan, ‘Change a Child’s Future Now’ are included in the poster too. On the other side,
it is the poster that shown on the fourth day of the Charity Drive. We decided that we are no
longer selling the bakery food and pudding instead customer who is willing to pay any amount
of cash to purchase the canned drinks. The message of a children that needed help and the
slogan ‘Set A Price, Help A Child’ are included in the poster.
A few boards were made by Siaw Hua which is stated ‘SET THE PRICE, SAVE THE CHILD’ to let
the passer-by to be aware of what were our purpose and aim.
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15. Sponsors
De Dotz has a main sponsor which is Vantage Steel Work Sdn Bhd. One of this company’s
director is our member’s father so he requested his father to donate an amount of money to
the business as a foundation of the asset by using the company’s name. Our member
negotiates with his parent personally and his father agree with the donation so just for a day
we already got the agreement of the sponsorship of Vantage Steel Work Sdn Bhd. So, the
company decided to donate an amount of RM2000. The company write out a cheque for De
Dotz but it’s under our member’s name so it will be easier to transfer the money to the charity
organization, Shelter Home for Children.
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16. Distrubution
For the first three days of the charity drive, Kai Loon together with Li Jing, Akif and Farah helped
to carry all the materials and foods from Li Jing and Farah’s houses which we used to prepare
our products to Taylor’s University. For the final day of the charity drive, since we changed our
products to canned drinks, so Kai Loon together with Li Jing bought the canned drinks from
supermarket by using car.
The products itself didn’t take too long to prepare on the day since we already prepared it the
night before the charity drive so what we basically did was put the products inside the
packaging. So, what we did minimize the waiting time by a lot because we know customers
don’t like waiting and the customer can just drop by our booth and purchase the products
without waiting. Besides, we also delivered the products to the customers by face-to-face
communication service because it was the most effective way. In the group, we take turn to
carry the products by using basket and walked around the campus to promote the products and
raise fund.
During the first day, we received about 200-300 customers, most of them bought our stuff,
some just gave donations. The second day was the least customers we received due to most of
their classes finished early. The amount of customer was average on the third day of Charity
Drive. We received the most customers during the final day of the charity drive with around
350-400 customers.
We do not have any online store or ordering via phone but we received a lot or orderings from
customers so we put up a list for those who wants to reserve their muffins, doriyaki, etc. from
us.
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17. Green Measures
Environmentally-friendly Packaging and Products
De Dotz Business is a business that focus on bakery goods that provides to the customer to fulfil
their needs of food and the desire of having tasty foods. Not only that, our products are fully
edible as we didn’t add on any inedible decoration, so our products can be fully consume by the
customers. The Raspberry Muffin’s cup is made by paper so it also can be recycle. The
packaging of the Matcha Doriyaki with red bean filling is made by butter paper, so the butter
paper won’t leave an environmental damage to the mother earth. Besides, the container of
Soya Pudding with Longan is environmentally-friendly as it can be reused. The canned drinks
also can be recycled. However, the Cake Pop is made with plastic lollipop stick and the
packaging is a plastic cover, so basically it can’t be recycle but only dispose. This is our
imperfection that didn’t use an environmentally-friendly method to replace it. Other than that,
we also provide plastic bag to the customer that purchase in large quantity of products.
Reduction of consumption of resources
Instead of using a refrigerator, we used an icebox to store the ice cubes and replace the ice with
dry ice for the other days because it’s more efficient. Electric usage of the electrical appliance is
zero because our products do not need to reheat or to be kept chilled. The decoration of the
stall and donation box are all recyclable as it was created with papers and cardboard that the
architecture students left after their ITD final project.
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18. Human Resources Planning
A clear organizational chart is important that it can be able to guide and direct each member to
do their respective task and workload evenly in the project to ensure the project can be run
smoothly.
De Dotz’s Organization Chart
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19. MEMBER POSITION TASK
Tham Kai Loon Project Manager - In charge of the whole Charity Drive
- Own the right to decide the final
decision
- Distribute the position of the
member
- Communicate and negotiate with
the charity organization and sponsor
Leong Li Jing Accountant - Manage the financial report of the
business
- Control the budget of the business
Wong Mei Xin
Ch’ng Phei Woon
Farah Hanisah Binti Zainol
Tham Kai Loon
Leong Li Jing
Product and Packaging - Discuss with group mates about
which products should the business
sell to customer
- Analysis the niche market and the
popularity of the products
- Outcome with an environmentally-
friendly packaging
Sii Siaw Hua
Tay Siew Wen
Akif Nukman Zolkeplee
Lau Hui Min
Sales and Marketing - Promote products and outcome
with a sales strategy
- Analysis the business market and
outcome with an idea to overcome
the competition between the
market
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20. Evaluation of Results
Income Statement of De Dotz Charity Drive Event
Revenue
Sales RM1284.00
Less: Cost of Goods Sold RM525.75
Gross Profit RM758.25
Add: Sponsor RM2000.00
Add: Donation RM450.50
Adjusted Gross Profit RM3208.75
Less: Operating Expenses
Typhoid Vaccination RM280.00
Dry ice & ice cube RM64.60
Stationery RM15.60
Transportation RM30.00
Total Operating Expenses RM390.20
Net Profit RM2818.55
In the end of the Charity Drive, De Dotz had achieved our target with amount of RM2818.55.
In this event, we made the right choice to sell bakery goods because we are the only business that sell
own baking goods, so the attractiveness of the products is obviously higher than other businesses. Add
on, on the last day we changed our business strategy as we were selling canned drink but without
setting the price thus customers can donate how much as they can if they can afford for the amount of
donation so the profit was enormously higher than the previous profit. On the other hand, we didn’t
prepare enough quantity of our products on the first day, so we ran out of products very early and need
to close down our stall thus we didn’t earn the maximum profit on that day. Plus we didn’t fix the
storage problem well as didn’t prepare the dry ice so the cake pop melted and the soya puddings
weren’t cold on the first day.
If we can repeat the event one more time, we would like to prepare a more attractive stall or a booth
because our stall is lack of a special attractiveness so the customers won’t remember our business’
name and also the charity organization which we are going to donate. And also, we would like to do a
teaser for our business so we can promote our business and also increase the popularity. Due to the
video, we could attract more attention of the customers, and we also can show it on gadget during
charity drive.
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21. Appendix
PHOTOS
VIDEO
https://www.youtube.com/watch?v=uGFbEfi_Aac&feature=youtu.be
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22. SELLING AND COST PRICE OF PRODUCTS
Items
Muffins Doriyaki Cakepop Soya Pudding Can Drinks
Units 58 109 105 77 124
Cost Price RM1.00 RM1.15 RM1.15 RM1.15 RM1.08
Total Cost Price RM58.00 RM125.15 RM120.50 RM88.60 RM133.50
Selling Price RM3.00 RM3.00 RM3.00 RM3.00 RM2.00
Total Selling Price RM174.00 RM327.00 RM304.00 RM231.00 RM248.00
Total Net Sales RM116.00 RM201.85 RM183.50 RM142.40 RM114.50
EXPENSES
CHEQUE DEPOSIT RECEIPT
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23. SHELTER HOME FOR CHILDREN CASH RECEIPT
EXPENSES RECEIPTS
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25. 25
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26. 26
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29. References
http://www.experian.com/small-business/upper-middle-class-marketing.jsp
http://cupcake-cafe.weebly.com/swot-analysis.html
http://www.shelterhome.org/
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