4. Consistent Header
Gives the audience a constant visual which anchors the website and Pilgrim’s brand
Artist Logo
Pages Navigation
Social Media Links
RealText Examples:
5. Pages
We wanted to keep the content of our website conventional because conventional pages
provide the audience with opportunities for learning, interactivity and purchasing.
Dog Is Dead
Pilgrim
The 1975
Rizzle Kicks
6. We included links to appeal to our tech savvy audience; especially targeting the 16-24 year
olds of our primary and secondary audiences, most of whom have at least one social media
account.
Social Media Links
The 1975 Rizzle Kicks
Dog Is Dead
Pilgrim
Influences:
7. By including institutional information at the bottom of the page we build up the brand and
reputation of our record label. Audiences associate our artist with Alma Gavon Records.
Institutional Information
Pilgrim
Rizzle Kicks
Institutional Information
Universal’s Privacy Policy
Institutional Information
Alma Gavon’s Privacy Policy
Alma Gavon’s Contact Us Page
8. We found both linear and non-linear examples of indie artist websites. We decided to create
a non-linear website because we felt that it would be better visually and would be more
interactive and interesting for our audience.
Layout
Non-Linear
Linear
10. We decided not to include a
news page as our homepage
provides our audience with
updates about the band by
being a hub for all of Pilgrim's
social media accounts.
We chose not to have a
discography page as Pilgrim
are a debut band with only
one album. Dan Croll is an
indie artist who also does not
have a discography page.
News & Discography Pages (didn’t include)
The Arctic Monkey’s
Conventional Discography page
11. Although competition pages are unconventional for the
indie genre, we felt that it would be a good interactive
opportunity; especially appealing to our secondary
audience of British 16-24 year olds who idolise the band
and would love to spend a day with them.
Win Page
George Ezra is an indie
artist who has
competitions on his
social media, his social
media audience is also
16-24 years old.
