The document provides 10 tips for creating effective brochures including using a limited color palette, 1-2 font styles, die-cutting for unique shapes, choosing appropriate paper stock, incorporating white space and templates while ensuring the design appeals to the target audience. It recommends hiring a professional graphic designer who understands what works best and represents the business well in printed materials.

1. Get noticed
with creative and unique brochures
LasVegasColor.com DirectMailingCenter.com
Graphic Design for Brochures | 10 Helpful Tips

2. 1. Don’t use too many Different Colors
LasVegasColor.com DirectMailingCenter.com
Choose a few colors
that go well
together and don't
go crazy with them.

3. 2. Use Fonts Sparingly
LasVegasColor.com DirectMailingCenter.com
Pick one or two font types
and sizes and use these
instead of confusing the
reader with many different
fonts.
Avoid several font types and sizes
together.

4. 3. Use Die-cutting Techniques
LasVegasColor.com DirectMailingCenter.com
Die cutting allows you to
create shapes and unique
brochures that stand out
from the rest.
Give your finished product an
unusual look and great appeal.

5. 4. Choose the Right Paper Stock
LasVegasColor.com DirectMailingCenter.com
Glossy paper stock can
add pop to your images
and give your brochures
an appealing shine.
Matte paper choices will not
show smudges as much and
may be a better choice for
materials that will be handled
frequently.

6. 5. Brochure Templates
LasVegasColor.com DirectMailingCenter.com
There are many templates
online that are free or low
cost that can be used.
Business owners often use templates, so
you may not get a brochure that is
unique and original in every way.

7. 6. Search the Internet for Ideas
LasVegasColor.com DirectMailingCenter.com
You want your materials to
be unique and appealing
but you can take
inspiration from what
others have done.
Look for strengths and weaknesses
and incorporate the best strengths in
your brochure.

8. 7. Incorporate White Space
LasVegasColor.com DirectMailingCenter.com
Leave some empty space in your brochure. If you
neglect to add any white space at all, the results could
seem cluttered or crowded.

9. 8. Think like your Customer or Client
LasVegasColor.com DirectMailingCenter.com
Consider your brochure
from the viewpoint of the
recipient, and evaluate
whether the material
would engage you and
make a favorable
impression. Changing colors or fonts can have a
dramatic impact on the final results.

10. 9. Choose the best Printing Process
LasVegasColor.com DirectMailingCenter.com
Digital printing is cost
effective but still
provides quality
results.
Custom digital printing can make your
collateral show just how extraordinary
you are.

11. 10. Hire a Professional
LasVegasColor.com DirectMailingCenter.com
A professional graphic
designer knows what
works best for business
brochures.
Anyone who sees your brochure will
associate them with your business.

12. LasVegasColor.com DirectMailingCenter.com
4265 W. Sunset Road
Las Vegas, Nevada 89118
Phone: 702.617.9000
Fax: 702. 914.6236
All your Printing needs
under one Roof!
• Digital and Off-set Printing
• Direct Mail
• Signage
• Die-cut
• Foil and Embossing