A quick, hand-drawn view of opportunities for mobile devices in the travel industry, from lastminute.com labs. Presented at the Travel Technology Initiative's Summer Forum by Marko Balabanovic.

1. Mobile in travel
Marko Balabanovic
lastminute.com labs
mbalabanovic@lastminute.com

2. Mobile in travel

3. Where shall we go?

4. I got this great offer

5. Our flight’s been delayed

6. Here’s my ticket

7. I’m bored

8. Which way to the hotel?

9. What shall we do?

10. What’s that?

11. Where am I?

12. Can we still get tickets?

13. When’s the next train?

14. This place is rubbish

15. Where did I park the car?

16. Foreign Office advises you to leave

17. Do you remember that trip?

18. Early adopters and laggards

19. Devices for travellers
location more important
used in more contexts
evolving faster

22. When I go on
holiday, the most
Entertainment should
important thing for
be about learning new
me is to experience
things as much as
the authentic culture
simply having ‘fun.’
of a place.
Every effort should be made to
prevent the disappearance of regional
and local differences in, say food and
dialects

23. Trends
Novelty
Instant Connected
Booking Recommendations
Authenticity
Immersive
Previews

24. three examples
I got this What shall we Can we still get
great offer do? a booking?
COM
IN
SOO G
N

25. snaffle

26. topsee

27. summary
• Travel booking is a single piece of the puzzle
• There’s opportunities throughout the journey
• During that journey people will spend much
longer on mobile than desktop web
• This will lead to new behaviours, business
models and disruptions
• For some customers this world is already here

28. thanks
astminu e te.com
labs.l oad topse
downl
Apple
download nru
Android
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