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Mock Revitalization Project

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Neighborhood Conservation & Change class group project.

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Mock Revitalization Project

  1. 1. Hollywood Revitalization Project Katie Colgan Michelle Debelak Tarekegn (TT) Menegesha Emily Rohlffs Thomas Rousculp Erika Storie
  2. 2. Introduction Map History Demographics Project Intentions Assets
  3. 3. Map <ul><li>Small boundaries </li></ul><ul><li>Lack of green spaces </li></ul><ul><li>A neighborhood divided </li></ul>Multi-Family Residential Single Family Residential
  4. 4. Map <ul><li>Nearest school in adjacent neighborhood </li></ul><ul><li>Commercial dwarfs residential </li></ul><ul><li>Green line is Hollywood’s border </li></ul>
  5. 5. History of Hollywood Neighborhood <ul><li>Hollywood Theater opened July 17th, 1926 </li></ul><ul><li>Named after Theater </li></ul><ul><li>Placed on the National Registry of Historic Places in 1983. </li></ul>
  6. 6. History of Hollywood Neighborhood <ul><li>1906 - Rose City Line constructed </li></ul><ul><li>1935 - streetcar replaced by trolley bus and motor bus </li></ul><ul><li>1950 - streetcar line ended </li></ul>
  7. 7. History of Hollywood Neighborhood <ul><li>1918 - June. The first Junior Rose Festival parade was held. </li></ul><ul><li>Continues to be largest children’s parade today </li></ul>
  8. 8. History of Hollywood Neighborhood <ul><li>1931 - Fred Meyer opened </li></ul><ul><li>1934 - April 6 - the Hollywood Boosters Association started by 52 merchants </li></ul><ul><ul><li>Smile Campaign </li></ul></ul><ul><ul><li>The Hollywood Bonanza Days </li></ul></ul><ul><ul><li>The Christmas Festival </li></ul></ul>
  9. 9. History of Hollywood Neighborhood <ul><li>1937 - Pal’s Shanty, the first tavern in Hollywood opened. </li></ul><ul><li>1940 - The Pagoda Restaurant opened (most modern Chinese restaurants in the western US) </li></ul>
  10. 10. History of Hollywood Neighborhood <ul><li>Today - mix of the old and new </li></ul><ul><ul><li>Oregon State Bank, Vincent buildings, Paulsen’s Pharmacy, Hollywood Burger Barn (old) </li></ul></ul><ul><ul><li>Mr. Formal, coffee shops, Trader Joe's, Children’s Gym (new) </li></ul></ul>
  11. 11. Demographics Race
  12. 12. Demographics Total Population
  13. 13. Demographics Age
  14. 14. Demographics Household Types
  15. 15. Demographics Persons Per Unit <ul><li>Although households increased, non-family households and householders living alone increased, therefore population decreased </li></ul>
  16. 16. Demographics Housing Tenure <ul><li>Comparative decrease in ownership, increase in rentals </li></ul>
  17. 17. Demographics Vacancy Rates <ul><li>More renter vacancy </li></ul>
  18. 18. Current Conditions Hollywood Theatre <ul><li>The marquee icon of the neighborhood </li></ul><ul><li>Rococo style façade </li></ul><ul><li>Nonprofit owned by the Oregon Film & Video Foundation </li></ul><ul><li>Hollywood neighborhood named after this theatre </li></ul>
  19. 19. Current Conditions Multnomah County Hollywood Library <ul><li>First mixed-use library in the county when built in 2002 </li></ul><ul><li>Largest branch library in NE Portland </li></ul><ul><li>Easily walkable, attractive corner location </li></ul><ul><li>Like many Multnomah county branch libraries, serves as a kind of community center </li></ul>
  20. 20. Current Conditions Hollywood Farmers Market <ul><li>Major hub in NE Portland on Saturday mornings. </li></ul><ul><li>Largest, most popular market on the East Side of Portland </li></ul><ul><li>Opportunity for neighbors to move outside, and interact </li></ul><ul><li>Makes use of otherwise empty Value Village parking lot. </li></ul>
  21. 21. Current Conditions Marquee on 37th & Sandy Blvd <ul><li>Former 7-up lighted sign </li></ul><ul><li>Now Budweiser logo </li></ul><ul><li>Welcoming point for neighborhood </li></ul>
  22. 22. Current Conditions Northeast Community Center (former YMCA) <ul><li>Former YMCA that changed ownership recently </li></ul><ul><li>Space equipped with pool, gym, indoor track </li></ul><ul><li>Provides personal, heritage strengthening experience </li></ul><ul><li>Great competition from new large 24-hour fitness east of this location. </li></ul>
  23. 23. Current Conditions Laurelwood Public House <ul><li>Brewpub with all organic beer </li></ul><ul><li>Serves only local produces when possible </li></ul><ul><li>Family friendly atmosphere, with children’s room </li></ul>
  24. 24. Current Conditions Trader Joe’s Grocery Store <ul><li>Unique items often exclusively sold at TJ’s are popular </li></ul><ul><li>Few locations in Portland </li></ul><ul><li>Located on busy Sandy Blvd. </li></ul><ul><li>Soon moving few blocks south to larger location </li></ul>
  25. 25. Current Conditions Hollywood Transit Center <ul><li>Public transit hub, with bus lines and Max stop </li></ul><ul><li>Could use better ADA access to bus and Max stops </li></ul><ul><li>Walking to transit center difficult, because of high traffic area </li></ul>
  26. 26. Current Conditions Sandy Blvd as a Dividing Line <ul><li>Definitive line that is drawn across the neighborhood </li></ul><ul><li>Not just as a major path </li></ul><ul><li>On the south, tall multi-family apartment buildings including a HAP (8) office in the Broadway East building stand over smaller complexes </li></ul><ul><li>Mostly rentals </li></ul><ul><li>More commercial </li></ul>
  27. 27. Current Conditions Residential North of Sandy Blvd <ul><li>Polar opposite from the south side </li></ul><ul><li>High value homes on the north, old single family bungalows and craftsman home </li></ul><ul><li>Tree-lined streets </li></ul>
  28. 28. Project Intentions <ul><li>Monitor and structure current revitalization </li></ul><ul><li>Utilize sustainability indicators </li></ul><ul><li>Bridge divide Sandy Blvd creates by making it more oriented towards pedestrians </li></ul>
  29. 29. Assets Economic <ul><li>Farmer’s Market </li></ul><ul><li>Trader Joe’s </li></ul><ul><li>Locally owned stores along Sandy Blvd </li></ul><ul><li>Hollywood Theater </li></ul><ul><li>42nd Station </li></ul><ul><li>Thriving Entertainment / shopping district </li></ul><ul><li>Hollywood Transit Center </li></ul><ul><li>Old Fred Meyer building </li></ul><ul><li>Laurelwood Brew Pub </li></ul><ul><li>3rd Thursday </li></ul><ul><li>Destination Place </li></ul><ul><li>I-84 on and off ramps </li></ul><ul><ul><li>bring people in </li></ul></ul><ul><ul><li>only spot to get off before Lloyd Center </li></ul></ul>
  30. 30. Assets Equity <ul><li>Northeast Community Center </li></ul><ul><li>Library </li></ul><ul><li>Tillamook Bike Blvd </li></ul><ul><li>Family friendly </li></ul><ul><li>Children’s Gym </li></ul><ul><li>Nearby Grant Park </li></ul><ul><li>Hollywood Transit Center </li></ul><ul><li>Hollywood East Building (HAP) </li></ul><ul><li>Overpass at 39 th </li></ul><ul><ul><li>gives south connectivity </li></ul></ul><ul><ul><li>although highly congested </li></ul></ul><ul><ul><li>needs alternative </li></ul></ul><ul><li>Locally owned stores along Sandy Blvd </li></ul>
  31. 31. Assets Environment <ul><li>Tillamook Bike Blvd </li></ul><ul><li>Farmer’s Market </li></ul><ul><li>Laurelwood Brew Pub </li></ul><ul><li>Hollywood Transit Center </li></ul>
  32. 32. Assets Economy Equity Environment
  33. 33. Indicators Environment Equity / Social Economics
  34. 34. Sustainable Indicators Economy Environment Equity (Social)
  35. 35. Assets Economy Equity Environment
  36. 36. Sustainable Indicators Environment <ul><li>Number of community gardens - zero </li></ul><ul><li>Number of green spaces – zero public parks </li></ul><ul><li>Are residents close enough to walk to parks? – yes </li></ul>
  37. 37. Sustainable Indicators Environment <ul><li>Can children get there alone? – only residents north of Sandy </li></ul><ul><li>Is it inside the neighborhood so people have a vested interest? – Not inside, but vested interest </li></ul>
  38. 38. Sustainable Indicators Environment <ul><li>Is there land to be reclaimed as garden space? – yes </li></ul><ul><li>Pedestrian Friendly Sandy (Sandy Master Plan) – acknowledgement and follow through with Sandy pedestrian problems </li></ul>
  39. 39. Sustainable Indicators Equity / Social <ul><li>Civic involvement – Hollywood Neighborhood Association, Hollywood Boosters, Hollywood Senior Center, Loaves & Fishes, Old Library Studio, We Works, Northeast Community Center </li></ul><ul><li>Vacancy rates – owner 1.7%, rental 4% (2000 Census) </li></ul>
  40. 40. Sustainable Indicators Equity / Social <ul><li>Proximity to place of employment – Neighborhood size is small, many come from outside, although close within 2-3 miles </li></ul><ul><li>Median income - $40,146 (2000 Census) </li></ul>
  41. 41. Sustainable Indicators Economics <ul><li>Vacancy rates - Census, business development surveys </li></ul><ul><li>Business turn over rates - Census, business development surveys </li></ul>
  42. 42. Sustainable Indicators Economics <ul><li>Farmers Market Survey - To measure “destination place” or how many locals use </li></ul>Walk Less than 2 miles
  43. 43. Revitalization Plan Project Intentions Reviewed Findings from Indicators Suggested Plan Limitations
  44. 44. Project Intentions Reviewed <ul><li>Monitor and structure current revitalization </li></ul><ul><li>Utilize sustainability indicators </li></ul><ul><li>Bridge divide Sandy Blvd creates by making it more oriented towards pedestrians </li></ul>
  45. 45. Findings from Indicators <ul><li>Make it in business’ best interest to be a part of revitalization </li></ul><ul><li>Give just compensation to businesses because Big Pipe has negatively affected local business </li></ul><ul><li>Sandy is unsafe and unattractive to pedestrians </li></ul>
  46. 46. Suggested Plan Green Spaces <ul><li>Green Spaces that incorporate social and economic development </li></ul><ul><li>Community Garden in vacant lot next to Hollywood Theater </li></ul>
  47. 47. Suggested Plan Green Spaces <ul><li>Bioswales and green roofs implemented by youth and community groups </li></ul><ul><li>Reclaim vacant / underused lots for gardens and green spaces </li></ul><ul><li>Plant trees between storefronts and road </li></ul>
  48. 48. Suggested Plan Pedestrian Oriented Sandy <ul><li>Shortcut sidewalks through parking lots near Sandy </li></ul><ul><li>Pedestrian oriented pathways from transit center to neighborhood </li></ul><ul><li>Crosswalks and street islands that are well signed </li></ul><ul><li>Wider sidewalks, narrower roads </li></ul>
  49. 49. Suggested Plan Beautification <ul><li>Public art </li></ul><ul><ul><li>new Hollywood Theater Garden </li></ul></ul><ul><li>Archway </li></ul><ul><ul><li>aid to identify Hollywood and its character </li></ul></ul><ul><li>Replace Budweiser Sign </li></ul><ul><li>Interactive artwork for kids like climbing rocks </li></ul>
  50. 50. Suggested Plan Economics <ul><li>All points will aid Hollywood as a Destination Spot which will boost already flourishing economy </li></ul>
  51. 51. Suggested Plan Ongoing <ul><li>Historic preservation </li></ul><ul><li>Mixed use for residential and commercial </li></ul><ul><li>Majority of businesses locally owned and operated </li></ul>
  52. 52. Limitations <ul><li>Already construction on Sandy </li></ul><ul><li>Sandy is highway, ODOT requirements </li></ul><ul><li>Due to high commercial area of neighborhood and lack of homeowners, leads to less interest in community involvement </li></ul><ul><li>Plan is highly dependent on funding </li></ul>
  53. 53. Bibliography
  54. 54. Bibliography <ul><li>Census page </li></ul><ul><li>Interviews </li></ul><ul><li>Moorish & Brown </li></ul>