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Best-Kept Secrets for Search Marketing Success Stephan Spencer, Founder & President, Netconcepts
Advanced SEO: Part Art, Part Science <ul><li>Stay tuned for the tools and tactics that most search agencies won’t reveal… ...
Technical Optimization
Grouped Google Results <ul><li>Science: </li></ul><ul><ul><li>Finding the true position of an indented result by appending...
This isn’t really #3
Nope, not yet
Gone! It’s true position was #9
SEO the title of #12 to bump it up to page 1 – it will be grouped to #2. Then link to #11 and bump it up to page 1 to knoc...
Indexation <ul><li>Science: </li></ul><ul><ul><li>Essential tools: Yahoo Site Explorer, Netconcepts URL Checker, Netconcep...
 
 
Results estimate decreased by 2/3rds
Flowing PageRank <ul><li>Science: </li></ul><ul><ul><li>Using rel=nofollow on low-value internal links </li></ul></ul><ul>...
301 Redirects <ul><li>Science: </li></ul><ul><ul><li>When moving sites </li></ul></ul><ul><ul><li>For canonicalization </l...
Cloaking <ul><li>Science: </li></ul><ul><ul><li>Viewed cloaked content with Google Translate and translate it from English...
Supplemental Index <ul><li>Science: </li></ul><ul><ul><li>Figuring out which pages are and are not in “Supplemental hell” ...
Duplicate Content <ul><li>Science: </li></ul><ul><ul><li>Scanning for duplicate content </li></ul></ul><ul><ul><li>Blockin...
CSS <ul><li>Science: </li></ul><ul><ul><li>Reordering content above navigation </li></ul></ul><ul><ul><li>Image replacemen...
Content Optimization
Keyword Research <ul><li>Science: </li></ul><ul><ul><li>Mastering tools such as KeywordDiscovery, Google Suggest, Spyfu,Wo...
Keyword Density/Prominence <ul><li>Science: </li></ul><ul><ul><li>Ranks.nl </li></ul></ul><ul><li>Art: </li></ul><ul><ul><...
“ Thin Slicing” <ul><li>Science: </li></ul><ul><ul><li>Mass edit admin </li></ul></ul><ul><ul><li>Mechanical Turk </li></u...
Link Building
Reverse Engineer Competitors <ul><li>Science: </li></ul><ul><ul><li>Yahoo Site Explorer </li></ul></ul><ul><ul><li>link: o...
High-Value Link Targets <ul><li>Science: </li></ul><ul><ul><li>Build spiders to find sites with super high PageRank, 1 cli...
 
 
 
 
Mining Your Own Links <ul><li>Science: </li></ul><ul><ul><li>Locating inbound links with poor anchor text with BLA or Neat...
 
Wikipedia <ul><li>Science: </li></ul><ul><ul><li>Wikiscanner </li></ul></ul><ul><ul><li>Article monitoring (e.g. trackengi...
Digg <ul><li>Science: </li></ul><ul><ul><li>Stripping away all commercial links during the initial Digg swarm </li></ul></...
YouTube <ul><li>Science: </li></ul><ul><ul><li>Proper formatting </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul...
MySpace <ul><li>Science: </li></ul><ul><ul><li>Configuration of your profile and page (e.g. profile type) </li></ul></ul><...
Flickr <ul><li>Science: </li></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Title and description </li></ul></ul><ul>...
Blogs <ul><li>Science: </li></ul><ul><ul><li>Knowing which blogs pass PageRank to commenters (e.g. Mark Cuban’s) </li></ul...
More SEO Tools <ul><li>For link analysis and PageRank </li></ul><ul><ul><li>TouchGraph </li></ul></ul><ul><ul><li>Live Pag...
More SEO Tools <ul><li>Technical optimization  </li></ul><ul><ul><li>User Agent Switcher </li></ul></ul><ul><ul><li>Switch...
More SEO Tools <ul><li>Other reporting </li></ul><ul><ul><li>Alexa </li></ul></ul><ul><ul><li>DigitalPoint Keyword Ranking...
Q&A! <ul><li>For an ebook on Google power searching, SEO checklists & worksheets, and audio recording, executive summary &...
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MySpace <ul><li>Science: </li></ul><ul><ul><li>Configuration of your Best-kept Secrets to Search Engine Optimization Success: the Art and the Science

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MySpace Science: Configuration of your profile and page (e.g. profile type) Establishing critical mass with #s of Friends by targeting bands Art: Getting your brand in the URL Creating a viral MySpace avatar, comment graphic, layout etc. Having a profile layout that differentiates you without killing usability

Veröffentlicht in: Technologie, Design
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