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Professional use of social media
(web2.0)
how to use social media tools to support your
research and career?
How to apply for research funding? - training Wed 21 May 2014, 14.15-16.30 L10
Dr. Jari Laru, University lecturer, Technology Enhanced Learning
Learning and Educational Technology Research Unit (LET)
Faculty of Education, University of Oulu
Mainstream
http://www.slideshare.net/Connecto/social-navigation-usertouser-mediation-and-
participatory-mediation-spaces
YOUR TARGET
Nielsen, J. (2006). Participation inequality: Encouraging more users to contribute. Jakob
Nielsen’s alertbox, 9, 2006.
#EXPLORE
#WRITE
#SHARE
#COLLABORATE
#EXPLORE
#Groups #Persons #Projects #Terms
#Papers #Conferences #Labs #Ideas
My strategy: GS first! 1/2
Google Scholar has SFX integration and DOI support
so..
My strategy: GS first! 2/2
Check Google Scholar profile:
e.g. Jari Laru
Important! follow interesting scientists! Do not underestimate this!
Example
Scholar profile:
Yannis Dimitriadis
Papers
#WRITE
#Groups #Persons #Projects #Terms
#Papers #Conferences #Labs #Ideas
My strategy 2: I use social reference manager.
Crowdsourcing makes my life easier
Mendeley Desktop
Mendeley Web
Word plugin
#SHARE
#Groups #Persons #Projects #Terms
#Papers #Conferences #Labs #Ideas
http://www.slideshare.net/Connecto/social-navigation-usertouser-mediation-and-
participatory-mediation-spaces
YOUR TARGET
Nielsen, J. (2006). Participation inequality: Encouraging more users to contribute. Jakob
Nielsen’s alertbox, 9, 2006.
MY STRATEGY 3: OPTIMIZE VISIBILITY
OF YOUR WORK. ITS CRUCIAL!
My STEPS to gain publicity
1. Create ALL necessary profiles: Google Scholar,
Bing Academic, Publisher spesific services
2. publish lectures, conference presentations etc:
Slideshare
3. publish ”pre-print” versions of journal articles
and conference papers: Researchgate,
academia.edu
4. record and/or stream important academic
events (e.g. my doctoral defence). Publish
recordings
5. promote your activities, presentations and
papers: Twitter, Facebook, LinkedIN etc.
EXAMPLE
http://pearltrees.com/p/cYAKr
#COLLABORATE
#Groups #Persons #Projects #Terms
#Papers #Conferences #Labs #Ideas
http://www.slideshare.net/Connecto/social-navigation-usertouser-mediation-and-
participatory-mediation-spaces
Example:
Example:
WHY?
Because digital presence
matters.
You have to curate your
digital traces.
Homework:
1. Create academic profiles
2. Publish your work
3. Share your work: tweet,
share, discuss, link etc.
http://about.me/
jari.laru

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Professional use of social media (web2.0)