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5 Argumente, warum
Sie als Unternehmer ein
Corporate Blog
nutzen sollten
Vortrag beim e-marketingday Rheinland #ihkemd,Apr...
Lohnt sich ein Corporate Blog?
Agenda
1 Definition
7 Beispiele
3 Bedenken
5 Argumente
Ihr Referent
Lars Hahn
Geschäftsführer LVQ Weiterbildung gGmbH
Unternehmer
Karriereberater
Weiterbildungsentwickler
So...
LVQ.de – Karriere und Weiterbildung
SystematischKaffeetrinken.de
1 Definition
Corporate Blog
Defintion Blogs
Blogs
WEB + LOGbuch = Blog
Chronologische Beiträge
Meinung und Kommentare
Abonnierbar per Mail und RSS...
Defintion Corporate Blogs
Corporate Blogs
Unternehmensblogs
Organisationsblogs
Firmenblogs
„Über uns-Blogs“
Themenblo...
7 Beispiele von
Corporate Blogs
3 Bedenken zu
Corporate Blogs
„Keiner liest das!“
Bedenken 1
„Keiner liest das!“
Themen und
Geschichten?
Think Content!
„Die ganze Arbeit!“
Bedenken 2
„Die ganze Arbeit!“
Manpower
Strategie
Umsetzung
„Shitstorm!“
Bedenken 3
„Shitstorm!“
Oh Gott: Kommentare!
Krisenkommunikation?
5 Argumente für
Corporate Blogs
Lohnt sich ein Corporate Blog?
Argument 1
Owned Content
Hausrecht
Eigene Inhalte
Sichere Bank
Lohnt sich ein Corporate Blog?
Argument 2
Expertise
Fachkompetenz
Wissensbasis
Sichtbarkeit
Meinungsführer
Lohnt sich ein Corporate Blog?
Argument 3
Netzwerk
Hub zur Verteilung
In Social Media
Corporate Blogs und Social Media
Corporate Blogs und Social Media
„Durch Social Media sind Blogs out“
„Durch Social Medi...
Lohnt sich ein Corporate Blog?
Argument 4
Gespräche
Servicekanal
Kommunikationskanal
nach innen und außen
Lohnt sich ein Corporate Blog?
Argument 5
Reichweite
Bekanntheit der Marke
Backlinks
Zahlen für Ihre Webseite
Also:
Corporate Blog
…?
LVQ.de
Offline-Aktivitäten
Alumni, Messen, Netzwerke, Vertrieb, Marketing
Klassische Webseite
Dienstleistungen, Produkte, Service...
Autoren
LVQ.de
Lesefutter
Blogs, Webseiten zu Corporate Blog
karrierebibel.de/corporate-blog-leitfaden-fur-das-unternehmens-blog/
pr-blog...
Vielen Dank!
Mehr zum Vortrag
und zu unseren Weiterbildungen
* Social Media Manager IHK
* OnlineRedakteur IHK
* etc.
auf...
Mehr über LVQ.de
Die LVQ Weiterbildung gGmbH bietet verschiedene Weiterbildungen
fürAkademiker, Fach- und Führungskräfte.
...
5 Argumente für ein Corporate Blog e-marketingday-düsseldorf
5 Argumente für ein Corporate Blog e-marketingday-düsseldorf
5 Argumente für ein Corporate Blog e-marketingday-düsseldorf
5 Argumente für ein Corporate Blog e-marketingday-düsseldorf
5 Argumente für ein Corporate Blog e-marketingday-düsseldorf
5 Argumente für ein Corporate Blog e-marketingday-düsseldorf
5 Argumente für ein Corporate Blog e-marketingday-düsseldorf
5 Argumente für ein Corporate Blog e-marketingday-düsseldorf
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5 Argumente für ein Corporate Blog e-marketingday-düsseldorf

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Der Beitrag gibt 5 Argumente, warum Unternehmen bloggen sollten. Er befasst sich mit Bedenken und Hindernissen für ein Corporate Blog. Und nennt gute Beispiele von Unternehmensblogs.

Dies ist die Präsentation eines Vortrags auf dem e-marketingday Rheinland 2015.

Veröffentlicht in: Soziale Medien
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5 Argumente für ein Corporate Blog e-marketingday-düsseldorf

  1. 1. 5 Argumente, warum Sie als Unternehmer ein Corporate Blog nutzen sollten Vortrag beim e-marketingday Rheinland #ihkemd,April 2015 Lars Hahn - @LVQ_Bildung - @DerLarsHahn LVQ.de Systematischkaffeetrinken.de
  2. 2. Lohnt sich ein Corporate Blog?
  3. 3. Agenda 1 Definition 7 Beispiele 3 Bedenken 5 Argumente
  4. 4. Ihr Referent Lars Hahn Geschäftsführer LVQ Weiterbildung gGmbH Unternehmer Karriereberater Weiterbildungsentwickler Social Media Manager / OnlineRedakteur IHK Blogger und Jogger
  5. 5. LVQ.de – Karriere und Weiterbildung
  6. 6. SystematischKaffeetrinken.de
  7. 7. 1 Definition Corporate Blog
  8. 8. Defintion Blogs Blogs WEB + LOGbuch = Blog Chronologische Beiträge Meinung und Kommentare Abonnierbar per Mail und RSS-Feeds Teilbar per Social Media Standard-Software Webseiten für Alle
  9. 9. Defintion Corporate Blogs Corporate Blogs Unternehmensblogs Organisationsblogs Firmenblogs „Über uns-Blogs“ Themenblogs Blog neben Webseite Blog in Webseite Blog statt Webseite
  10. 10. 7 Beispiele von Corporate Blogs
  11. 11. 3 Bedenken zu Corporate Blogs
  12. 12. „Keiner liest das!“
  13. 13. Bedenken 1 „Keiner liest das!“ Themen und Geschichten? Think Content!
  14. 14. „Die ganze Arbeit!“
  15. 15. Bedenken 2 „Die ganze Arbeit!“ Manpower Strategie Umsetzung
  16. 16. „Shitstorm!“
  17. 17. Bedenken 3 „Shitstorm!“ Oh Gott: Kommentare! Krisenkommunikation?
  18. 18. 5 Argumente für Corporate Blogs
  19. 19. Lohnt sich ein Corporate Blog? Argument 1 Owned Content Hausrecht Eigene Inhalte Sichere Bank
  20. 20. Lohnt sich ein Corporate Blog? Argument 2 Expertise Fachkompetenz Wissensbasis Sichtbarkeit Meinungsführer
  21. 21. Lohnt sich ein Corporate Blog? Argument 3 Netzwerk Hub zur Verteilung In Social Media
  22. 22. Corporate Blogs und Social Media Corporate Blogs und Social Media „Durch Social Media sind Blogs out“ „Durch Social Media werden Blogs erst richtig wirksam“ „Durch Blogs wird Social Media erst richtig wirksam“ „Blogs sind Social Media“
  23. 23. Lohnt sich ein Corporate Blog? Argument 4 Gespräche Servicekanal Kommunikationskanal nach innen und außen
  24. 24. Lohnt sich ein Corporate Blog? Argument 5 Reichweite Bekanntheit der Marke Backlinks Zahlen für Ihre Webseite
  25. 25. Also: Corporate Blog …?
  26. 26. LVQ.de
  27. 27. Offline-Aktivitäten Alumni, Messen, Netzwerke, Vertrieb, Marketing Klassische Webseite Dienstleistungen, Produkte, Service, Über uns Expertise Verbände, Konferenzen, Kongresse, BarCamps LVQ. Karriere-Blog Karriere, Weiterbildung, Jobsuche, Social Media Vernetzung XING, LinkedIn Twitter, Facebook, Google+, Newsletter, Blogs
  28. 28. Autoren
  29. 29. LVQ.de
  30. 30. Lesefutter Blogs, Webseiten zu Corporate Blog karrierebibel.de/corporate-blog-leitfaden-fur-das-unternehmens-blog/ pr-blogger.de/2014/12/11/blogparade-content-marketing-und-corporate- blogs-2015-cmcb14/ kerstin-hoffmann.de/pr-doktor/2012/07/25/corporate-blog-beispiele/ t3n.de/news/10-beispiele-gute-corporate-blogs-424976/ lvq.de/karriere-blog/ de.slideshare.net/AKOM360GmbH/corporate-blogs-empfehlungen-fur- unternehmen Meike Leopold – Corporate Blogs. Köln 2013
  31. 31. Vielen Dank! Mehr zum Vortrag und zu unseren Weiterbildungen * Social Media Manager IHK * OnlineRedakteur IHK * etc. auf LVQ.de
  32. 32. Mehr über LVQ.de Die LVQ Weiterbildung gGmbH bietet verschiedene Weiterbildungen fürAkademiker, Fach- und Führungskräfte. Die LVQ war an der Erstellung des bundesweit gültigen Curriculums für den Social Media Manager IHK beteiligt und bildet diese seitdem regelmäßig aus. Im Juni 2015 startet die LVQ die eigens entwickelte Weiterbildung zum Online-Redakteur IHK. Weitere Infos: Tel. 0208 9938831 – Mail: LH@LVQ.de

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