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Cross Community
Campaigns with CQ5
Lars Trieloff, Product Manager
Communities MySpace
  Radio Direct Mail RSS
   Mobile SEO Blogs
  Catalog POS Twitter
E-Mail Stores SEM TV
Apps Website Facebook
  Youtube Call Centers
Communities MySpace
  Radio Direct Mail RSS
   Mobile SEO Blogs
  Catalog POS Twitter
E-Mail Stores SEM TV
Apps Website Facebook
  Youtube Call Centers
Community Outposts
Points of Dis-Integration
! Information
  Architecture
! Design
! Navigation
! Messaging

Limited effectiveness
Cultural barriers
Cultural barriers
Technical obstacles
Cultural barriers
 Technical obstacles
Organizational borders
Social Media Outposts
Share buttons are a
 distraction, not a
      strategy
Alternative: planned
social media outposts
Extended audience
Extended audience
Technical obstacles
Extended audience
 Technical obstacles
Organizational borders
Extended audience
 Technical obstacles
Organizational borders
   Cultural barriers
Extended audience
 Technical obstacles
Organizational borders
   Cultural barriers
Extended audience
 Technical obstacles
Organizational borders
   Cultural barriers
Extended audience
 Technical obstacles
Organizational borders
   Cultural barriers
Integrated Communities
! Blogs
! Wikis
! Calendars
! Profiles
! Forums
! Moderation
Integrated Communities
! RSS Feeds
! Comments
! Ratings
! Social Admin
! SPAM Filtering
! Targeting
Social Media Outposts

! RSS Feeds
! Polling Importer
! Workflow
! Direct Publishing

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