2.  The British Board of Film Classification are
the people responsible for classification
on movies, dvds and video games.

3.  The Advertising Standards Authority is the
UK’s independent regulator of
advertising across all media. They apply
the Advertising Codes, which are written
by the Committees of Advertising
Practice.

4.  From French "kind" or "sort―, genre is the term for any
category of literature or other forms of art or
entertainment.
 Genre specifies certain categorization of different
mediums of art. (Film, Literature, Art etc…)
 There are many types of art but not all art is the
same; this is the same for each specified field of art
too. So genre is implemented to categorize and
order the different types of art.
 Some genres overlap and thus creates sub-genres or
Fusion-Genres.
EG: some action films also incorporate adventure
aspects too, this creates an Action-Adventure genre.
Another example includes some romantic films
include comedy = Rom-Coms.

5.  The American Film Institute defines western films as those "set in the American
West that embody the spirit, the struggle and the demise of the new frontier."
 Westerns are devoted to telling stories set primarily in the later half of the 19th
century in the American Old West, hence the name.
 Westerns usually incorporate typical good guys (white hats) and bad guys
(black hats).
 Another typical tool used in westerns are the use of the Damsel in distress,
whom the protagonist must save.
 Due to being a popular genre (circa 1930s onward) pre-civil rights movement,
many westerns portrayed American Indians as being ―savages‖ and Indian
tribes were often the antagonists of many plotlines.
 A popular sub-genre is Spaghetti Westerns, these films were produced later on
in the genre’s history; specifically during the 60s and 70s, they encompassed
more violence and action than their predecessors.
John Wayne The Lone RangerClint EastwoodSergio Leone

6.  The Great Train Robbery (1903): an early and unprecedented film
, hailed as being extremely significant in the film industry. Using
new techniques this film was a milestone for films as a whole.
 Dollars Trilogy: (Italian: Trilogia del dollaro) this trilogy consists of A
Fistful of Dollars (1964), For a Few Dollars More (1965), and The
Good, the Bad and the Ugly (1966). Although it was not
[Sergio]Leone's intention, the three movies came to be
considered a trilogy following the exploits of the same so-called
"Man with No Name" (Eastwood, wearing the same clothes and
acting with the same mannerisms).
 The Wild Bunch (1969): American epic Western film directed by
Sam Peckinpah about an aging outlaw gang on the Texas-
Mexico border, trying to exist in the changing "modern" world of
1913. The film was controversial because of its graphic violence
and its portrayal of crude men attempting to survive by any
available means.
 The Magnificent Seven (1960): American western film directed by
John Sturges. It is a western-style remake based on Akira
Kurosawa's 1954 Japanese film Seven Samurai. The film revolves
around a group of seven American gunmen hired to protect a
small agricultural village in Mexico from a group of marauding
native bandits.
 Django Unchained (2012): American western film written and
directed by Quentin Tarantino. The film was released on
Christmas Day, in North America. Set in the antebellum era of the
Deep South and Old West, the film follows a freed slave who treks
across the United States with a bounty hunter on a mission to
rescue his wife (Washington) from a cruel plantation owner. This is
an example of a modern western.

7. For the purpose
of simplicity, this
poster doesn’t
have much text;
this serves well
however as it
gives the poster
more impact.
―The
GOOD,
The BAD,
And The
UGLY‖
Contrast in
the colours
make this
stand out.
Clint Eastwood, a
notorious and very
popular face within
the Westerns genre.
The use of grey-ing
the background
makes the
foreground seem to
appear to have
more colour,
therefore making
Clint Eastwood
stand out to the
audience more.

8. The trailer starts with Manco smoking a cigar.
…he then lights a cannon’s fuse with his cigar.
A whole bunch of cannons fire, it is clear he is in
a warzone
Then the scene skips to a POW camp Some guy opens a bag of treasure The three main
characters prepare to
fight over the gold

9.  Is a cinematic term used primarily to describe stylish Hollywood crime dramas.
 Noir films comprise many different types of stories and plotlines, particularly shady and
hard-boiled stories.
 ―Noir‖ translates to ―Black‖ in French.
 The clichés of film noir have inspired parody since the mid-1940s.
 Film noir is often associated with a low-key, black-and-white visual style. Many classic
Noir title also use a familiar cliché of steam and an overall ―bluish-smoky exterior‖, it
also constantly rains in some pictures.
 Some Noir films are categorized by mood and attitude, others by character and plot,
some are even categorized by the visual style.
 The low-key lighting schemes of many classic film noirs are associated with stark
light/dark contrasts and dramatic shadow patterning—a style known as chiaroscuro.
 Neo-Noir is a style often seen in modern motion pictures and other forms that
prominently utilize elements of film noir, but with updated themes, content, style, visual
elements or media that were absent in films noir of the 1940s and 1950s.
 As a whole, most film Noirs are very pessimistic and usually have bleak, ambivalent
conclusions
Humphrey Bogart Bogart and Bacall

10.  The Big Sleep (1946): the first film version of
Raymond Chandler's 1939 novel of the same
name. The movie stars Humphrey Bogart as
detective Philip Marlowe and Lauren Bacall as the
female lead in a story about the "process of a
criminal investigation, not its results.‖ The U.S.
Library of Congress deemed the film "culturally,
historically, or aesthetically significant."
 Gun Crazy (1950): The production features Peggy
Cummins and John Dall in a story about the crime-
spree of a gun-toting husband and wife.
 D.O.A. (1950): is considered a classic of the genre.
The frantically paced plot revolves around a
doomed man's quest to find out who has poisoned
him, and why.
 The Set-Up (1950): The screenplay was adapted by
Art Cohn from a 1928 poem written by Joseph
Moncure March. The film is about the boxing
underworld.
 Blade Runner (1982): is a 1982 American dystopian
science fiction thriller. It is loosely based on the
novel Do Androids Dream of Electric Sheep? by
Philip K. Dick. The film remains a leading example
of the neo-noir genre.

11. ―The Big Sleep‖ The
black on white
makes the title
stand out, being
positioned at the
top makes the title
appear to have
more impact
Bogart and
Bacall, two
very famous
lovers, both
on and off
screen in
golden era
HollywoodThe picture is
centred in the
middle of the
poster, this
makes it appear
to be more
important.

12. Private detective Philip
Marlowe enters a library, the
librarian hands him ―The Big
Sleep‖
Bogart and Bacall’s
characters kiss
―They’re together
again‖
―Warner Bros. long awaited
masterpiece of mystery‖
―The Big Sleep‖ Bogart lights a cigarette while
looking at something

13.  Both genres are perhaps considered
the ―forefathers‖ of American film.
 Both genres could be considered the
most popular genres of golden era
Hollywood.
 Both genres have heavily influenced
American film.
 Both genres were at their height of
popularity during the golden era of
Hollywood (1945 – 1955).
 Both genres has typical and almost
predictable plotlines.
 Both genres involve the harshness of
life, in westerns the frontier is wild and
harsh; in Noir people are portrayed as
being corrupt.
 While westerns were mainly set
during the 18th centaury, noir
films were set mainly during the
1940s-50s.
 Noir film is almost exclusively
based around crime.
 Whereas, Westerns are usually
set around day-to-day life.
 Westerns almost always have
typical ―good guys‖ and ―bad
guys‖.

15.  http://haydonmedia.co.uk/wp-
content/uploads/2013/04/genre.pdf
 http://haydonmedia.co.uk/a2-media-
studies/a2-section-1b-writing-frame/
 http://en.wikipedia.org/wiki/Film_genre
 http://en.wikipedia.org/wiki/Westerns
 http://visual.ly/complete-list-film-sub-genres
 http://www.filmsite.org/genres.html
 http://en.wikipedia.org/wiki/Film_noir
 http://en.wikipedia.org/wiki/Neo-noir