Lora Aroyo and Chris Welty propose a radical new approach to modeling human behavior for the next generation of PDAs: Use quantum math instead of probability theory. It makes sense. Watch the video here: https://www.youtube.com/watch?v=CyAI_lVUdzM

1. Lora Aroyo & Chris Welty
to be AND not to be:
Quantum Intelligence

2. Cognitive Digital Assistants
next generation PDA
machines model
human decision making

4. your tea, Earl Grey, hot,
is ready at the replicator

5. there is 33% probability
that you are going to
say “make it so”

6. I have a meeting in Utrecht
I BIKE every day to work
Would I use the bike to go there?

7. I have a meeting in Utrecht
I BIKE every day to work
SENSE
Machines behaving badly
Would I use the bike to go there?

8. I have a meeting in Utrecht
I BIKE every day to work
Why does this happen?
Machines behaving badly

9. all the information machines have
is all the information there is

10. there is always other kinds of information …
maybe you
should have
biked to work

11. SENSE

12. observations in psychology ...

13. Order II
Clinton OK? 53%
Gore OK? 66%
Order I
76% Gore OK?
58% Clinton OK?
Gallup Poll, September 6–7, 1997
“irrational human behavior”: order matters

14. Order II
Clinton OK? 53%
Gore OK? 66%
Order I
76% Gore OK?
58% Clinton OK?
Gallup Poll, September 6–7, 1997
“irrational human behavior”: order matters
SENSE

15. environment
foreign
policy

16. KEEP
CALM
AND
LIKE
CLINTON
&
KEEP
CALM
AND
DON’T LIKE
CLINTON
people can’t believe contradictions

17. there is always other kinds of information …

18. back in the day…

19. SENSE
back in the day…

21. SENSE

22. we need new math

23. quantum math makes sense of duality

24. uncertainty
entanglement
duality

26. quantum math makes sense of irrational human behavior
KEEP
CALM
AND
LIKE
CLINTON
&
KEEP
CALM
AND
DON’T LIKE
CLINTON

27. P (EVENT) + P (not_EVENT) = 1
basic law of probability theory

28. P ( ) = 0.58
in probability theory: measuring one of them is enough
IF
P ( ) = 1- 0.58 = 0.42
THEN

29. environment
foreign policy
Al Gore
George W. Bush
my feet hurt
Monica Lewinsky
in reality: there is always other information

30. CrowdTruth
even expert opinions are affected by external information

31. P ( ) = 0.75
Antibiotics doesn’t treat Typhus?
Antibiotics treat Typhus?
P ( ) = 0.50
medical CrowdTruth

32. P ( ) = 0.50
quantum math makes sense with context effect
P ( ) = 0.75
P ( ) + P ( ) = 0.75 + 0.50 ≠ 1
context effect 0.25

34. you seem
moody today,
shall I just call
you a cab?

35. QuantumTruth
makes sense