3. What:
Pinterest allows users to create virtual inspiration
boards of images found on the web. Users
browse other boards in the community and have
the ability to comment and like boards or pins.
There is additional functionality that allows users
to repin finds to their own boards creating a viral
sharing environment.
4. Why?
•3rd highest referral traffic rater behind
Facebook and Twitter
•Pinterest referrals are 10 percent more likely to
make a purchase and spend 10 percent more.
•Pinterest referrals spend 70% more money than
non-social channel referrals
•Link-building and increased traffic to your page
or blog
5. Pinterest Buzzwords
Pin: An image added to Pinterest (.jpg, .png, .gif images only)
Pinboard (board): A set of theme-based pins
Pinning: The act of visually sharing content
Repin: Reposting somebody else’s pin to your own Board
Pin It Button: Button that can be placed on website to facilitate
sharing on Pinterest. Pins added with the Pin It button
automatically link back to the source site
Pinner: Person who does the sharing
Hashtag: Using the # sign in front of a word or phrase which will
link the phrase and aggregate your content with other pins that
share the same hashtag
6. Anatomy of Pinterest
Profile:
• Describe yourself, job and interests in your “About Me”
• Add a photo of yourself
• Link it to your TOWN page, blog or personal website
• Link to your Twitter and Facebook profile
• Add your location - be specific in your description as well
11. Anatomy of Pinterest
•Pins from users you’re
following
•Sort by different categories,
popular pins or price points.
12. Setting up your Profile
1. Navigate to http://pinterest.com
2. Connect with Twitter, Facebook or use your email address
13. What to Pin:
Board ideas:
•Staging Inspiration/Tips
•Curb Appeal
•Neighborhood Specific Boards
•Favorite Quotes
•Personal Hobbies
•Interior Design
•Architecture/Art
•Videos/Tours
Pin ratio should be 3 outside
links to 1 personal link
21. Descriptions
Being as descriptive as possible when pinning, repinning and
creating boards is key to having a standout Pinterest presence.
•Most commented & repinned items use 200-
310 characters (out of 500 allowed chars.)
•Include relevant keywords, contextual
information, and links to the content in the
post.
•Be Specfic
•Use Hashtags
22. Grow your Following
After you have your first few boards going, start
following others
You can follow a user, or opt to
follow board’s that are more
specific to your interest.
----- Meeting Notes (2/12/13 15:36) ----- Set up times where we'll be there and they can talk to people we should talk about what we'll be doing beyond today
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*connecting with Facebook is the ideal way to sign up for Pinterest. new news feed layout finds recommended friends connects your facebook page to the pinterest app
Be relevant! Understand what your clientele is looking for, what they are most interested in buying/pinning, and what related industries or topics they are seeking out. These aren ’ t advertising boards, it ’ s curated content surrounding the lifestyle of your potentional clients. When your brainstorming Pinterest boards, think about your hobbies and industry expertise but also your customers ’ buying habits, average age, lifystyle. Pinterest boards are a great way to showcase your in expert in real estate AND NYC living, this will help potential clients understand the market you sell and build trust that you understand their needs.
Try not to manually upload pins to boards. Images should be hosted on sites with your point of contact - townrealestate.com, TOWN ’s youtube, your blog.
The Pin It button allows you to easily Pin things you find on the web Repins
You can also pin videos to your boards.
The repin button allows you to take existing content from those you follow and put it onto an existing or new board. It ’s Pinterest etiquette to always credit where your repin is coming from, in this case Connie Wong. Mention them in your description with an “@” sign in front of their name. Repins
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From the home page.
From the your profile.
Think about: Location Use case Audience, make specific boards for specific audience members Incorporate Hashtags
As with any social network, building reach through a strong fundamental base of followers is the key to long-term lead generation.
Like and Comment on the pins of those your following.
Growing visual element of Facebook will make
Moving on to ----- Meeting Notes (2/12/13 16:03) ----- GEO CHIRP (lets you see who's talking about you in) check out nyt article on restauranteurs who are now brokers