2. “Regardless of age, regardless of position,
regardless of the business we happen to be in,
all of us need to understand the importance of
branding. We are CEOs of our own companies:
Me Inc.
To be in business today, our most important job
is to be head marketer for the brand called You.”
Tom Peters – Fast Company
4. FINDING YOUR VOICE
Choose a handful of personal qualities about
yourself that you want to be known for.
Ask yourself the following questions:
• What interests you most?
• What will you have fun executing?
• What could you be most consistent with?
• What do you want to use social media for?
5. FINDING YOUR VOICE
Some content you can specialize in:
• Home Décor
• Sports
• Family Life
• Fitness
• Restaurant Reviews
Make sure you don’t try to focus on too many things
– it’ll be harder for someone to remember any of it.
Make sure you’re honest with yourself – pretending
to be something you’re not never works well.
6. FINDING YOUR VOICE
Once you find out what your online voice will be, you have to
be accountable!
Stay in touch! – Create posting calendars for yourself so
people can look forward to seeing your posts
Stay relevant – post timely articles or photos that are of
interest to you
Stay Personal – Post photos of you and your family/friends
7. FINDING YOUR VOICE
HAVE FUN!
Social media may seem like a full time job,
but once you get the hang of it, it will be
second nature!
•SHARE
•We’re not competing! Share friends’
posts
•Share news articles by using the share
button instead of merely linking.
•COMMENT and TAG
•Comments make people feel more
special than likes. Fact.
•Tagging other people in your posts
brings your content directly to their
attention.
8. PERSONAL VS. PROFESSIONAL
Everything on the Internet is public..
Always be thoughtful when publishing
your opinions and personal life on the
Internet.
• Personal :
• Always maintain a positive demeanor
• Be cautious of the photos you share
(risque clothing or behavior)
9. BRIDGING THE GAP BETWEEN YOUR AUDIENCE AND YOU
The number one source for real estate listings is referrals
Only 14% of consumers trust ads
75 % trust peer recommendations
Social media is your opportunity to engage with your clients on a
regular basis
•Stay top of mind by becoming the authority (the topic is up to
you)
•Stay in people’s news feeds by posting to facebook 5-7 times a
week
•Stay consistent on twitter by sharing relevant articles and posting
fun and exciting updates more frequently
As long as you stay top of mind, they will remember to refer you to
friends and connect with you when the opportunity arises.
11. Facebook is the largest social media platform and
has 1 billion users as of October 2012. Facebook was
created with the intention for users to be able to
connect to friends and family by liking pages. Users
can tag their location in status posts, upload
photos or video to their profiles or load them into
albums.
• Facebook captures 1 in every 11 internet visits in the US
• The average visit to Facebook is 20 minutes
• 20% of users earn over $100k per year
12. Leverage your personal relationships on social media
Use your Personal Facebook profile
• Allow people to Follow your public updates
• Don’t be afraid to send a friend request to a
client with whom you have a good rapport
17. Anatomy of Facebook
Main Page:
The Ticker:
Content in Real Time
live stories like status updates,
friendships, photos, videos, links,
likes and comments. These
updates expand and allow you to
Like, Comment and Share
directly from the Ticker.
32. Post Privacy on Posting Basis
You can change who sees
your posts on each
individual update you
make
Combine or exclude
networks, lists, and people
with the custom option.
33. Test your settings
Use the View As functionality
to see your Facebook through
the eyes of your friends
34. Action Items
Enable the Follow feature:
• Click in the top-right of your screen
• Select Account Settings
• Click Followers on the left side
• Check the box next to Allow Followers
*Followers will see posts made to your Public
audience
35. Action Items
Start listing your friends:
• Click the Home link (along the top-right of every Facebook
page)
• Find the list you want to edit in the left column, or click the
More link next to Friends
• Select the list you want to edit or click Create a List
36. Action Items
Start listing your friends:
• Search for your friends in the
search bar at the top of the
page, or add people from the
List Suggestions on the right
• Search for your friends in the
search bar at the top of the
page, or add people from the
List Suggestions on the right
37. Action Items
Enable email and Mobile Notifications
• Real Estate can be a fast moving industry,
don’t slack with your replies to clients and
friends on Social Media
• Periodically check your feed and comment
on your friends/clients posts
38. Facebook Recap:
Use Your Personal Profile
• (Exceptions for those who already have large followings on
their business page. )
Enable the Follow Feature
Begin Grouping your friends
Today: Post a photo of you and your family/friends in
NYC
40. Why Twitter?
Twitter is an invaluable tool when trying to create
one’s brand.
It allows for direct and constant communication with
current clients, potential clients, and millions of
informed individuals
•360 Million users
•25% earn over $100k per year
•51% have a college degree
Building audiences:
•69% rely on friends suggestions for followers
41. TWITTER Buzzwords
Handle-
A user’s handle is the username they’ve selected and the
accompanying URL, like
http://www.twitter.com/townresidential
Lists
Curated groups of other Twiitter
users. Used to tie specific individuals
on a group
Mentions
Mention another user in your Tweet
by including the @ sign followed
directly by their username is called a
“mention”
43. TWITTER Buzzwords
Hashtag-
Using the # symbol before a phrase will create a link
Benefits to using hashtags:
• Categorizes tweets and conversations
• Helps to show topics more easily in Twitter Search
• Clicking on Hashtagged words shows you all the
other tweets marked with that hashtag
44. Profile:
• Describe yourself and your job in your “About Me”
• Link it to your TOWN page by using a link shortener
• Add TOWN’s handle @townresidential and mention TOWN in your bio
• Use your TOWN headshot
47. Anatomy of Twitter
The Discover tab shows you content you might be interested in
following based on your connections, location and recent trending
topics. All content in the Discover tab defaults to Tweets.
48. Anatomy of Twitter
PROFILE:
This is a general overview of your account including your
Tweets, photos, following count, and bio. You can
customize your profile by clicking on the gear in the right
hand corner.
49. Anatomy of Twitter
The interactions/mentions section contains all Tweets that mention your
username so you can easily keep track of conversations people are
having with you or about you.
51. 1. Navigate to http://twitter.com and fill out the sign up form.
2. Enter your full name, email and password.
3. Click sign up for Twitter
4. You’ll be taken to another screen to select a username.
When selecting a username try to make it the same name as your Instagram
handle if applicable.
Usernames must be fewer than 15 characters.
Since usernames take up characters in retweets having a shorter name 7-10
characters is preferable.
53. Content Mix:
10% Links to your own listings on Townrealestate.com
10% Talk Real Estate Business
20% Link to other RE content (News, Press, other interests)
40% The remaining 40% should consist of personal interaction,
small talk, commenting and networking
54. What to Tweet:
• Share content from Around TOWN emails, the corporate
Facebook Page and YouTube
• Share your listings, but focus on one interesting aspect
• Tweet How-To’s. YouTube and design blogs have great articles
about DIY, Home Décor, and even recipes
• Geographic info – become the go-to in your neighborhood
• Ask questions. Ask for opinions.
• Share photos
• Be Funny/friendly/inspirational – Share great quotes using #qotd
(quote of the day)
• Try to use a hashtag in every Tweet to increase your virality, tag
other businesses in your Tweets instead of using names
55. Search
Use the search functionality to find new followers and potential
clients
• “Moving to NYC”
• Relocating NYC
• NYC News
• West Village News, East Village, etc.
56. Search
Use the search functionality to find new followers and potential
clients
• “Moving to NYC”
• Relocating NYC
• NYC News
• West Village News, East Village, etc.
57. Grow your following
• Follow people that want to follow you (people talking about
your topic)
• @reply even people who don’t follow you
• Interact with influencers
• Add yourself to twitter directories like www.wefollow.com,
www.twello.com
58. Create and Subscribe to Lists
• Industry Peers and
professionals
• Experts (RE, Social Media,
Marketing, etc.)
• Client List (private)
• Local Competition (private)
60. Action Items
• Follow 5 real estate reporters or editors
• Jason Shefftell, NY Daily News @NYDNRealEstate
• Lauren Schuker Blum, WSJ @laurensblum
• Candace Jackson, WSJ @candace_jackson
• Michelle Higgins, NYTimes @michellehiggins
• Vivian Toy, NYTimes @VivianSToy
• Matt Chaban, Crains @MC_NYC
• Kathy Clarke, The Real Deal @KathyClarkeNYC
61. Rosemary Abdelshahid
212.355.9090 x 224
rosemary@nylmedia.com
Ross Anderson
212.355.9090 x 222
randerson@nylmedia.com
http://www.slideshare.net/larosamaria0/
Editor's Notes
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
When you have a solid personal brand, you’ll be more memorable, impressive and people will have a more favorablel opinion about your product which is YOU
When you have a solid personal brand, you’ll be more memorable, impressive and people will have a more favorablel opinion about your product which is YOU
Every brand is based on a few good qualities, it makes it easier to connect and remember the product. WHAT WILL YOU BE USING YOUR SOCIAL MEDIA FOR: THE END RESULT IS ALWAYS TO INCREASE LEADS, BUT THE END RESULT IS BUILDING YOUR BRAND SO THAT WHEN PEOPLE ARE LOOKING FOR AN APARTMENT, THEY THINK OF YOU! Moving on to
Every brand is based on a few good qualities, it makes it easier to connect and remember the product. IF YOU HAVE A VARIETY OF CONTENT THEN YOU WON’T BE BORING. ----- Meeting Notes (2/12/13 15:36) -----we love the woman who started a fitness blogwe love the guy who focused his content around restauanrant reviews - hungrydomain.com
Every brand is based on a few good qualities, it makes it easier to connect and remember the product. ----- Meeting Notes (2/12/13 15:36) -----add some exemplary people - hungrydomainClaudia Saez Fromm
HAVE FUN – I promise it will start becoming natural. Comment, Like, and share posts from friends and brands – No one likes it when one person talks the WHOLE time. (Hopefully I’m not boring you right now.) What I mean is that social media is meant for people to interact with each other on our glowboxes. Keep it up!
Every brand is based on a few good qualities, it makes it easier to connect and remember the product. ----- Meeting Notes (2/12/13 15:36) -----facebook - talk about subscribe button a litte sooner in the presentation.
Every brand is based on a few good qualities, it makes it easier to connect and remember the product. You can be the authority on vegan food, townhouses, cycling, the west village. You can be the authority in any world you create. You just have to back it up!----- Meeting Notes (2/12/13 15:36) -----VEGAN FOOD - you're talking about vegan food, if that 10-20% of the time, the feed is open house and here are the restaurants i recommend for you to try in the area, you're creating a voice of authority, and you're unique----- Meeting Notes (2/21/13 11:18) -----add historic relevancy
Moving on to
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Moving on to
Set up your party then invite them over
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to peoplewe should talk about what we'll be doing beyond today
Moving on to
No one likes the person who does all the talking. The beauty in Social Media is listening and noticing!
No one likes the person who does all the talking. The beauty in Social Media is listening and noticing!
No one likes the person who does all the talking. The beauty in Social Media is listening and noticing!
No one likes the person who does all the talking. The beauty in Social Media is listening and noticing!
Moving on to
Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and
Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and
Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and
Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and
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Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and
Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and
When you have a solid personal brand, you’ll be more memorable, impressive and people will have a more favorablel opinion about your product which is YOU
Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and
Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and
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Moving on to ----- Meeting Notes (2/12/13 16:03) -----GEO CHIRP (lets you see who's talking about you in)check out nyt article on restauranteurs who are now brokers
Moving on to ----- Meeting Notes (2/12/13 16:03) -----GEO CHIRP (lets you see who's talking about you in)check out nyt article on restauranteurs who are now brokers
Moving on to ----- Meeting Notes (2/12/13 16:03) -----GEO CHIRP (lets you see who's talking about you in)check out nyt article on restauranteurs who are now brokers
Moving on to ----- Meeting Notes (2/12/13 16:03) -----GEO CHIRP (lets you see who's talking about you in)check out nyt article on restauranteurs who are now brokers
Moving on to ----- Meeting Notes (2/12/13 16:03) -----GEO CHIRP (lets you see who's talking about you in)check out nyt article on restauranteurs who are now brokers
Moving on to ----- Meeting Notes (2/12/13 16:03) -----GEO CHIRP (lets you see who's talking about you in)check out nyt article on restauranteurs who are now brokers
