1. STRATEGIC
MANAGEMENT
PLANNING PROCESS-
ANALYSIS AND IMPACT

2. OBJECTIVES
To achieve our overall workshop goals, we
will need to have good understanding of
some terms in relationship to our
workshop topic for this session.

3. OBJECTTIVES
 Terms for study (understanding & analysis)
 Strategy (Strategic)
 Planning
 Strategic Management
 Strategic management Process
 Summary and Conclusions

4. STRATEGY
The word STRATEGY is derived from two Greek
words (6th century BC);
 STRATOS which means “Army”
 Agein which means “To Lead”

5. STRATEGY
 Successful organizations place strategy at the center of
the management process.
 Strategy is simply the employment and the management of the
overall resources to gain an objective.
 Tactics are the use of a subset of these resources to gain a part of the
overall objective.

6. PLANNING
 The conscious, systematic process of making decisions
about goals and activities that an individual, group, work
unit, or organization will pursue in the future.
 A purposeful effort that is directed and controlled by
managers and often draws on the knowledge and experience
of employees throughout the organization.

7. STRATEGIC PLANNING

8. STRATEGIC PLANNING
 It is a disciplined effort that produces fundamental decisions and
actions that shape and guide what an organization is, who it
serves, what it does, and why it does it, with a focus on the
future.
 This is the process of formulating and implementing strategies to
accomplish long-term goals and sustain competitive advantage.
 Competitive advantage is to operate with an attribute or set of
attributes that allows an organization to outperform its rivals.
 Sustainable competitive advantage — one that is difficult for
competitors to imitate.

9. STRATEGIC PLAN
A strategic plan is a document used to communicate with the
organization the organizations goals, the actions needed to
achieve those goals and all of the other critical elements
developed during the planning exercise.
**A strategic plan is a company’s game plan.**

10. STRATEGIC MANAGEMENT

11. STRATEGIC MANAGEMENT
 The art and science of formulating, implementing, and
evaluating cross-functional decisions that enable an
organization to achieve its preset objectives and create a
sustainable comparative advantage (one that is difficult for
competitors to imitate).
 Strategic management is not a one-time process but instead, it
is a continuous process.
 Private example: doubling of annual dividends.
 Public example: reduction in crime rate.

12. STAGES OF STRATEGIC MANAGEMENT

13. STAGES OF STRATEGIC MANAGEMENT
 Strategy Formulation
 Includes developing a vision and mission, identifying an
organization’s external opportunities and threats,
determining internal strengths and weaknesses,
establishing long-term objectives, generating alternative
strategies, and choosing particular strategies to pursue

14. STAGES OF STRATEGIC MANAGEMENT
 Strategy Implementation
 requires a firm to establish annual objectives, devise
policies, motivate employees, and allocate resources
so that formulated strategies can be executed
 often called the action stage

15. STAGES OF STRATEGIC MANAGEMENT
 Strategy Implementation
 reviewing external and internal factors that are the
bases for current strategies, measuring performance,
and taking corrective actions

16. STRATEGIC MANAGEMENT PROCESS?
Strategic management process (SMP) can be broken into
two phases;
Strategy formulation
Strategy Implementation

17. STRATEGIC MANAGEMENT PROCESS?
Strategy Formulation
 The process of creating strategy. It Involves assessing existing
strategies, organization, and environment to develop new
strategies and strategic plans capable of delivering future
competitive advantage.
Strategic question for strategy formulation:
 What is our business mission?
 Who are our customers?
 What do our customers consider value?
 What have been our results?
 What is our plan?

18. STRATEGIC MANAGEMENT PROCESS?
Strategy Implementation
 The process of allocating resources and putting strategies into
action.
 All organizational and management systems must be mobilized
to support and reinforce the accomplishment of strategies.
Essential tasks for strategy implementation:
 Identify organizational mission and objectives.
 Assess current performance vis-à-vis mission and objectives.
 Create strategic plans to accomplish purpose and objectives.
 Implement the strategic plans
 Evaluate results; change strategic plans and/or implementation
processes as necessary.

19. STRATEGIC MANAGEMENT PROCESS?

20. SWOT ANALYSIS

21. GUIDELINES FOR EFFECTIVE STRATEGIC-
PLANNING PROCESS

22. CONCLUSION AND SUMMARY
Remember that the Strategic
Management process is a
continuous cycle. It does not
end. The real objective is
continual improvement!

23. CONCLUSION AND SUMMARY

24. CONCLUSION AND SUMMARY

25. Thank
You