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Social
Media
forinternational
Schools
AASB
@langwitches
SILVIAROSENTHALTOLISANO
SilviaRosenthalTolisano
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Overview
Making the case
Content Curation
Content Creation
Storytelling
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Beyond Display
Read & WRite
Shareability
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Digital Citizenship
Growing a Network
Engagement
Capturing Student Experiences
SilviaRosenthalTolisano
Nevergiveupthe
opportunitytosay
somethinggreataboutyour
school.Dr.JoeSanfelippoin“ThePowerofBranding”
SilviaRosenthalTolisano
Don’tleavewhatotherssay
aboutyourschoolOnlineup
toothers.
SilviaRosenthalTolisano
SilviaRosenthalTolisano
Social MediaArticles
SocialMediaStorytellingFormulas:11Quick-FireWaystoCreateYourStories
http://langwitches.me/storytelling-formulas
GettheGoodNewsOut
http://langwitches.me/good-news
DevelopingaBrandEDStrategy
http://langwitches.me/branded-strategy
HowtoCreateanInstagramStyleforYourBusiness
http://langwitches.me/instagram-style
SilviaRosenthalTolisano
…
OneActionyouwilltakeafterreading…
OneIdeayougainedfromtheArticle
Read
Sharethemainpointin140characters
10keywordsyouhighlighted
Social MediaArticles
SilviaRosenthalTolisano
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Overview
Making the case
Content Curation
Content Creation
Storytelling
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Beyond Display
Read & WRite
Shareability
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Digital Citizenship
Growing a Network
Engagement
Capturing Student Experiences
SilviaRosenthalTolisano
ThereisNOsignofSlowingdown…
The World is Changing
Total Global
Population
Active Internet
Users
Active Social Media
Users
7.18 Billion
2.03
billion
2.95
Billion
ĥ
h
SilviaRosenthalTolisano
http://visual.ly/internet-real-time
Overwhelmed
you
Will Be
SilviaRosenthalTolisano
TheWorldwelivein
isnotchangingback!
WhatYearArewepreparingour
Studentsfor?
SilviaRosenthalTolisano
HeidiHayesJacobs
“
“
“
“
SilviaRosenthalTolisano
Howareyoubuildingyourpersonalfollowing
toleverageinstitutionalgoals?
Are you Connected?
connect Communicate learn
stakeholders Branding
Not only about
Knowledge
Where are your
stakeholders
communicating?
Constant, relevant
content creation!
What do others say
about your school?
What do you want
others to know about
your school?
What do we share?
How do we share?
Who do we share with?
Filter Information
Not what you know, but
what you can do with it…
Visual Literacy
Participatory Culture
SilviaRosenthalTolisano
FIXED GROWTH
mindset mindset
Intelligence is static Intelligence can be developed
LeadstodesiretoLOOKSMARTand
thereisatendencyto:
LeadstodesiretoLEARNandtherefore
atendencyto:
Avoid Challenges
Give up easily due
to obstacles
See effort as
fruitless
Ignore useful
feedback
Be threatened by
others’ successes
Embrace
Challenges
Persist despite
obstacles
See effort as
path to mastery
Learn from
Criticism
Be inspired by
others’ successes
SilviaRosenthalTolisano
Media
isabout
FORSchools
Social
StorytellingCurate,share,addvalue,teach&
learn,makecontent&
connectionsvisible&Visual
DocumentTheJourney
thengetstakeholdersto
Spread yourstories
!
SilviaRosenthalTolisano
Mindsettoshiftthe
shout out
PowerWehavethe
Publicsectorifwe
TonySinanis&JosephSanfelippo
!
viaSocialMediathe
in“ThePowerofBranding”=TellingyourSchool’sStory
thatkidsdoinourschools
Great
Things
ofthoseinthe
SilviaRosenthalTolisano
WhoistheLeadStorytelleratyourschool?
Storytelling
SilviaRosenthalTolisano
SilviaRosenthalTolisano
The Event?
SilviaRosenthalTolisano
Parents
Goals?
Students
Teachers
ADmission
Marketing
Admin
Present to external
community, collecting
examples for prospectives
parents
Branding, Different than
other schools
Creativity, Pedagogy
Fun, hang out with friends,
socialize, play
Value of education
We made the right decision
Show-off, community
engagement, Evidence of
Academics
SilviaRosenthalTolisano
Parents
Students
Teachers
ADmission Marketing
Admin
The Story?
SilviaRosenthalTolisano
FORSCHOOLS
Social
Media
VS.inSchools
SilviaRosenthalTolisano
FORSCHOOLS
Social Media
VS.inSchools
developingbestpractices
HOWtosupportteachingandlearning
connect,communicateand
collaboratewithauthenticglobal
audience
preventingtheusebystudents
regulatingtheusebyteachers
preventingnetworksecurityissues,
institutionaltransparency,cyberbullying
Marketing&Branding
addValue
Sharingofbestpractices
makeContentVisible&Shareable
makingGlobalConnections
CreatingInstitutionalMemory
ProfessionalDevelopmentTool
+
+
+
--
-
+
+
+
+
+
+
+
+
Curation
+
Outreach
+ModelingForStudents
+ModelforStudents
SilviaRosenthalTolisano
HOW
Social Media
VS.WHEREFacebook
Twitter
Schoology
Marketing&Branding
addValue
Sharingofbestpractices
makeContentVisible&Shareable
makingGlobalConnections
CreatingInstitutionalMemory
ProfessionalDevelopmentTool
+
+
+
+
+
+
+
+
+
+
+
Curation
+
Outreach
+ModelingForStudents
+Instagram
WhatsAppGroups
LinkedIn
Blogs
+
+
+
+YouTube
Pinterest+Snapchat+
SilviaRosenthalTolisano
Network
Integrated
Connected
Whatdoesan
&
meanforschools?
Culture
Dissemination
Amplification
Open
participatory
Connected
viaSocial
Media
Modeling
SilviaRosenthalTolisano
Marketing
Branding
Outreach
Learning
ProfessionalDevelopment
ModelingFORStudents
Recruiting
How
Social Media
Areyouusing
foryourschool?
SilviaRosenthalTolisano
http://langwitches.me/portfoliok12
Whatdoyounotice?
WhatdoyouThink?
WhatdoyouWonder?
Learning?
Recruiting?
Branding?Outreach?
Marketing?
Modeling?
SilviaRosenthalTolisano
Thereisahugedifference
between"communicating"
withyourstudents'families
andENGAGINGthem.RyanMcLaneandEricLowein“YourSchoolRocks…SoTellPeople”
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
QuotesMonthly
Challenges Polls
Memes Selfies/
USies
Throw-
Backs
crowd-
sourcing
Create polls
on Twitter or
Facebok to
gauge your
audience level
of interest &
solicit their
input
a humorous image,
video, piece of
text, etc., that is
copied (often with
slight variations)
and spread rapidly
by Internet users
a photograph
that one has
taken of
oneself or a
group, and
shared via
social media
A sudden
reminder of the
past. A retro
thing. Could be
a song or an
image that was
posted a while
back
the practice of
obtaining
information or
input into a
task or project
by enlisting the
services of a
large number
of people
Social Media
contests
inspire users to
try new things
Share your
favorite quote
encouraged
your users
to react to
what you
share on
various
levels
Inspirea
reaction
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
Inspirea
reaction
ShowussomeLOVEon
Instagram,ifyouthink
ourschoolhasthemost
deliciousLunches
Like,LoveorWoWthis
photo onFacebook,ifyou
hadanamazingtimeatthe
eggdroptoday!
Winanhourof
iPhonographycoaching,if
youLoveandsharethis
photoofouryoung
iphonographystudents
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
Memes
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
Selfies/
USsies
YourFavoriteTRAVELSpot ReadingaBook
PARTICIPATINGIN
GLOBAL
CHALLENGES
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
Throw-
Backs
ThrowbackAlumni
-Shareapictureofyour
favoriteSchoolMemory
ThrowbackTuesday-
YourfirstDayofSchool
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
crowd-
sourcing
the“blueChallenge”
TakephotosofsomethingBluefor24hs.
Sharethebestone…
Askaquestion:
“WhatdoesDocumenting
Learningmeantoyou?”
1-WordVideos
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
Monthly
Challenges
Description:CreateaBookSnap.Share
asnapshotofaquoteinabookyou
arereading
Posecompletelystillandlife-less,likea
mannequin
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
Quotes
SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
Polls
What do you value most about our school?
Sense of community
International Mindedness
Twitter
Likethispost,ifyouareplanning
ondonating…
SilviaRosenthalTolisano
…
LastdayofsummerBreak,remindsmeof…
Whattypeoftechwillchangetheworld?
forschools
EngagementSocialMedia&
IDEAS
WhenwesayPASB…yousay…
MyfavoriteClassinHighSchoolwas…
SilviaRosenthalTolisano
Literacies
Social
Media
1
SilviaRosenthalTolisano
InformationLiteracy
Social Media
Silvia Tolisano
GoogleYourself
GoogleYourschool
SearchInformationvsSearchingPeople
CheckoutWikipedia
SilviaRosenthalTolisano
WhatisCuration?
SilviaRosenthalTolisano
DigitalCitizenship
Social Media
Privacy
Copyright
Safety
Footprint
SilviaRosenthalTolisano
Global Literacy
Social Media
Ifyouwant
globally
connected
Students,youneedglobally
connectedTeachers
SilviaRosenthalTolisano@langwitches
Eric HellwegHarvard Business Review:
Network Technology
Network Intelligence
Network Capability
Network Identity
Network
Literacy
SilviaRosenthalTolisano
BrandYour
isthepromiseto
yourcustomer!
education ?
?
?
?
?
SilviaRosenthalTolisano
Brand
Awareness
SilviaRosenthalTolisano
Brand
Thereisnomorepowerfulmarketingtoolthatwill
attracttherightkindoftalentandstudentsthan
gettingthepeoplealreadyinyourbuildingenamoured
withyourschool’sbrand.Thisisbecausepeopleloveto
feelpartofsomethingtheyareproudofandevenmore
thanthat,theylovetotalkaboutwhattheylove.
Donna von Samek
http://langwitches.me/marketing
SilviaRosenthalTolisano
Marketing
SilviaRosenthalTolisano
Outreachvariouschannels&Platforms
RaiseInterest
Keepthemtalking
AdressConcerns
Letothers“Brag”aboutyourschool
Sayitoften
SilviaRosenthalTolisano
Recruiting
https://vimeo.com/channels/aassa
http://www.aassa.net/blog/
Whowillhelptellthestoryofyourschool?
Whattypeofeducatorswillyourschoolattract?
SilviaRosenthalTolisano
Professional
development
#SchoolHashtags
ContenTCreation
SilviaRosenthalTolisano
Modeling FOR
Students
schoolshouldn'tprepareyouforlife.
schoolshouldbereallife!
ProjectBAsedLearning
DigitalCitizenship
Marketing
PresentationSkills
edupreneurship
communitybuilding
Curation 21stCenturyLiteracies
ChrisLehmann
SilviaRosenthalTolisano
What is
obvious to
me about my
School?
Takecontroloftellingyourschool’sStory
Recorda15secondVideoexplaining.
Startwith“Whatisobviousaboutmyschoolis…
SilviaRosenthalTolisano
Your
Favorite
Quote
Takecontroloftellingyourschool’sStory
TakeaSelfie,thenAddthetextofyour
favoritequote(don’tforgettogivecredit)
SilviaRosenthalTolisano
6 word Memoir
Takecontroloftellingyourschool’sStory
SilviaRosenthalTolisano
6 word Memoir
Takecontroloftellingyourschool’sStory
Whatwouldagraduatefromyour
schoolsayinaSixwordMemoir
abouthisexperienceatyourschool?
UseaBackgroundtoyourText(observeCopyright)
SilviaRosenthalTolisano
SilviaRosenthalTolisano
Howwouldateacheratyourschool
summarizetheireducationalphilosophy
&experienceinexactlysixwords
UseaBackgroundtoyourText(observeCopyright)
6 word Memoir
Takecontroloftellingyourschool’sStory
langwitches@gmail.com
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
Association of American Schools in Brazil- AASB- Day 2-3
SilviaRosenthalTolisano
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Overview
Making the case
Content Curation
Content Creation
Storytelling
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Beyond Display
Read & WRite
Shareability
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Digital Citizenship
Growing a Network
Engagement
Capturing Student Experiences
SilviaRosenthalTolisano
Tools&Platforms
Social Media
&CommunicationHub,
InformationCuration
SilviaRosenthalTolisano
seriesofupto10
images
tagging
SilviaRosenthalTolisano
SilviaRosenthalTolisano
Social Media
Streamlining
Hub
Blog
Tweet Facebook Pinterest
drivetraffic
MakeConnections SparkConversations
EncourageSharing
ReferBack
Link
CreateaCohesiveCampaign
SilviaRosenthalTolisano
Social Media
TipstomakeyourLifeEasier…
Tweetdeck Customized
URLShortener
TweetScheduler
SilviaRosenthalTolisano
Social Media
TipstomakeyourLifeEasier…
Hootsuite Drafts
SilviaRosenthalTolisano
Social Media
TipstomakeyourLifeEasier…
PostPlanner Recycle&Re-schedule
SilviaRosenthalTolisano
Social Media
TipstomakeyourLifeEasier…
Buffer Drag&DropintoCalendar
SilviaRosenthalTolisano
Social Media
TipstomakeyourLifeEasier…
If
This
then
thathttps://ifttt.com/
SilviaRosenthalTolisano
Social Media
PotentialAccountCombinations
images
Video
Text
Flickr Instagram
YouTube/ Vimeo
Pinterest
Twitter
Blog LinkedIn
Snapchat Periscope
Facebook
SilviaRosenthalTolisano
APPS
ThatSupport&makeSocialMediaContentCreationeasier…
WordSwag
Typorama
Enhance
Keynote/
PowerPoint
Photoshop
iMovie
PicCollage
Periscope Snapchat
SilviaRosenthalTolisano
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Overview
Making the case
Content Curation
Content Creation
Storytelling
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Beyond Display
Read & WRite
Shareability
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Digital Citizenship
Growing a Network
Engagement
Capturing Student Experiences
SilviaRosenthalTolisano
Makeit
EASY
&Visible
SilviaRosenthalTolisano
StrategySocial
Media
1
2 3
Design a
schoolwide
Plan
Specify what
Content
needs to be
curated
and created
https://byotnetwork.com/2017/01/18/content-curation-strategies-for-digital-learning/
Adapted from:
Create
Teams
Outline
Logistics
(Scheduling &
Platforms)
Construct a
Rubric to
Assess
Content
for QUality
What is your
school’s
Story?
Decide on
a Policy 4
6 7
8 9 Create
Expectations
10
Decide on
Platforms
Where will
content
be stored,
archived,
Accessed and
sustained?
5
SilviaRosenthalTolisano
StrategySocial
edia
SilviaRosenthalTolisano
StrategySocial
Media
SilviaRosenthalTolisanoconference
American School of
Bombay
PublishedBooks
OnlineAcademy
Research&developmentSite
SilviaRosenthalTolisano
Expectations
Set a Policy
Privacy Transparent
consider ShiftinMindset
Set
Accessibility
consider
SilviaRosenthalTolisano
Set a Policy
SilviaRosenthalTolisano
Set a
Policy
SilviaRosenthalTolisano
http://langwitches.me/rup
Consider
Acceptable
UsePolicy
Responsible
UsePolicy
vs.
http://langwitches.me/aup
SilviaRosenthalTolisano
http://langwitches.me/
socialmediaguidelines
bySteveAnderson
http://langwitches.me/digitalcitizenshippolicy
byDr.AleCouros&
Dr.KatiaHildebrandt
SilviaRosenthalTolisano
101
Social Media
SocialMedia
SocialMedia
Tools&Platforms
SchoolSFOR
SocialMedia
Strategy
SocialMedia
Hands-on
Overview
Making the case
Content Curation
Content Creation
Storytelling
Scheduling
Team & Crowdsourcing
Dissemination
Moderation
Beyond Display
Read & WRite
Shareability
Policy
Blogs
Twitter
Instagram
Snapchat
Pinterest
Digital Citizenship
Growing a Network
Engagement
Capturing Student Experiences
SilviaRosenthalTolisanoIdentity
Protect your
ProfileLet’ssetupyour
Twitter/Pinterest/Instagram
name
@username
bio
profileimage
Link
SilviaRosenthalTolisano
Profile
Let’swriteyourSocialMedia
160characters 160characters
200-1500charactersNoLimit
HowDoyou
Connect
withtheRightPeople?
Speaktothem
harvest
#hashtags,profiles,Boards
Likethem
SilviaRosenthalTolisano
Connections
Let’sgrow
@AASSA_SA
@AAIEglobal
#globaled
#AASSA17
facetoFace
bishcmc
aislibrary0813
languageATbis
ISLnola
yis1924
mjgdslibrary
iszlofficial
hongkong
international
school
SilviaRosenthalTolisano
theworldyou’reaRockStar…
Telling
Marketingis
Showing
theworldyou’reone
ContentMarketingis
RobertRoseChiefStrategyOfficeratContentMarketingInstitute
"
"
SilviaRosenthalTolisano@langwitches-www.globallyconnectedlearning.com
SilviaRosenthalTolisano
access/retrive
Content
CURATION
organize
Find
present
Select
Annotateadd value add meaning
make it
visual
make it
understandable
present a
new story
search
people
search
information
audience in
mind
subscribe
added value
& quality
tag/
categorize
store/archive
SilviaRosenthalTolisano
DefineThemselves
Entertain&Add
Value
FeelConnected
Build&Cement
Relationships
SupportaCause
Shareable
Content
Develop
5KeyReasons
WhyPeopleShare
1
2
34
5
https://coschedule.com/blog/why-people-share/
SilviaRosenthalTolisano
SupportaCause1
Shareable
Content
Develop
SilviaRosenthalTolisano
SupportaCause1
Shareable
ContentLookfor
Images from Anna Davies & Keri-Lee Beasley
SilviaRosenthalTolisano
Shareable
Content
Develop
Build&Cement
Relationships2
SilviaRosenthalTolisano
Shareable
Content
Develop
FeelConnected3
SilviaRosenthalTolisano
Shareable
Content
Develop
Entertain&Add
Value
4
SilviaRosenthalTolisano
Shareable
Content
Develop
Entertain&Add
Value
4
SilviaRosenthalTolisano
Shareable
Content
Develop
DefineThemselves5
SilviaRosenthalTolisano
Content
Create
Admission
&Recruiting
Marketing
Professional
Educators
Alumni
Business
Manager
Students
B ni g o
Kindness
Responsible
Stewardship
Collaboration
Risk-Takers
School
Community
Unique
Integrity
take-Charge
Communicate
Multi-
Cultural
Confidence
learning
Free
Space
Global
Citizen
Perseverance
diversity
challenging
Acceptance
Respect
Courtesy
growth
Change
sustainability
sharing
Leadership
Include#Socialmedia4schoolsonallPosts
SilviaRosenthalTolisano
#collaboration
#schoolcommunity
#challenge
#learning
#courtesy
#multicultural #risk-taker
#sustainability
#acceptance
#integrity
#confidence
#sharing
SilviaRosenthalTolisano
ContentDesign
SilviaRosenthalTolisano
ContentDesign
SilviaRosenthalTolisano
ContentDesign
CampaignCreateaVisual
Images
Theme
Questions
Answers
Audience
SilviaRosenthalTolisano
ContentDesign
22 CenturyWillyoupreparemeforthe nd
?
workwithGlobalTeams?
multi-lingual?
globalCitizen?
Entrepreneur?
CriticalThinker
SilviaRosenthalTolisano
ContentDesign
mySchoolLearningat
experiencing…
BEINGWITHmyfriends…
beingsafe…
means…
can’twAITTOGOEVERDAY…
SilviaRosenthalTolisano
ContentDesign
Places
University
Internship
GapYear
Ohthe Iwillgo…
GradSchool
SilviaRosenthalTolisano
CANVA
https://www.canva.com/
ContentDesign
SilviaRosenthalTolisano
Infographics
ContentDesign
SilviaRosenthalTolisano
ContentDesign
SilviaRosenthalTolisano
Piktocharthttps://piktochart.com/
ContentDesign
SilviaRosenthalTolisano
Read
Write
&
onSocialMedia
personwho
retweeted
original
accountthat
tweeted
originalaccountthat
tweetedandthenRT
@mentioned
#hashtag
link
SilviaRosenthalTolisano
Read
Write
&
onSocialMedia
people
mentioned
seethethreaded
conversation
peopletagged
link
SilviaRosenthalTolisano
Read
Write
&
onSocialMedia
Unpacking
anArticleto
“write”on
SocialMedia
SilviaRosenthalTolisano
Tweet
Let’swritea
140characters
WhatisyourstoryasanEducator?orprofessional
SilviaRosenthalTolisano
Pin
Let’s“write”a
board
image
description
SilviaRosenthalTolisano
Snap
Let’s“write”a
Filter
Text
Branding
SilviaRosenthalTolisano
Instagram
Let’s“write”aN
Textonimage
ImagewithFilter
taggeduser
Description
#hashtags
@usermentioned
SilviaRosenthalTolisano
Video
Let’s“write”A
Textitles
Movie
individualmovie
clips
MovieFilters
SilviaRosenthalTolisano
Visual
Let’sCreatea
ChooseaQuote
toshare
SharetheMostimportantthingyoulearnedtoday
Typorama
School’sMission,VisionorValues
ReadingRecommended

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Association of American Schools in Brazil- AASB- Day 2-3