The purebred beef unit is one of 5 livestock teams in Lakeland College's Student-Managed Farm powered by New Holland (SMF). The team manages the college's purebred Angus herd and this year introduced Red Angus to the herd. It's their recommendation to continue to develop a Red Angus herd. The promotes, markets, feeds, monitors herd health, shows and puts together an annual Beef Day. The final presentation reports on all areas of team activities as well as makes recommendations for next year. All livestock teams presented April 13, 2017 at the Vermilion campus Alumni Hall Theatre. SMF is part of both the animal science and crop technology programs at Lakeland College.

2. SMF Purebred Unit- 2016/2017

3. SWOT Analysis
• Quality of our
genetics
• Networking within the
industry
• Background in the
industry
• Short term
management
Strengths Weaknesses

4. SWOT Analysis
• Genetic
improvements
• Increasing herd size
• Marketing of herd
• Future students
• Biosecurity
• Pen availability
• Pasture availability
Opportunities Threats

5. Key Performance Indicators
Growth Open Cows
Length of
Calving Season Death Loss
G O
L D

6. Growth
Weaning
Lowest
Weaning
Highest
March
Lowest
March
Highest
Bulls 530 lbs. 930 lbs. 1050 lbs. 1568 lbs.
Heifers 564 lbs. 850 lbs. 902 lbs. 1266 lbs.

7. Open Cows
• Breeding mineral
• Vaccines
• Two bulls for breeding

8. Length of Calving Season
39%
42%
19%
74 days
January
February
March

9. Death Loss
• Total loss of 6 calves – 17% death loss
• Natural Calves
– 4 bulls, 1 heifer
• Embryo Calves
– 1 bull
D
Death Loss

10. Semen Testing
• Electro-ejaculation
• Checks fertility
• Two decision deferred

11. Calf Treatments
• Scours
– Penicillin
– Scour boluses
• 69E had contracted tendons
– Rompun
– Metacam

12. Health Checks
• Twice daily
• Preventative measures

13. General Health
• Vaccinated heifers
and bulls
• Palpated heifers

14. Sustainability and Stewardship
• Identify high risk areas
• Environmental Farm Plan

15. Carcass Ultrasound
• Record current herd status
• Set a target goal

16. Embryo Plans
• New contract with
Commercial and
Stockman’s Club
• Red and black
embryos
• Putting embryos in
10-15 cows

17. New Herd Bull
• Purchased from Northern Alliance Bull Sale
– Lot 526 - PM TOP GUN 8216
– Purchased from Poplar Meadows for $11,000

18. Breeding Plans
• Turn out Poplar Meadows Top Gun with
heifers
• Merit Source will breed cows

19. Culling
• 10W
– Arthrogryposis multiplex carrier, now used in
recipient program
• 52C
– Calf died, temperament, related to 10W
• 34C
– C-Section

20. Cow Herd Diet
• $1.71/ head/ day - dry cow
• $1.75/ head/ day - lactating cow

21. Yearling Bull Pen
• Goal weight of 1350 lbs
• Averaged 1379 lbs
• $1.97/ head/ day

22. Replacement Heifer Pen
• Goal weight of 1100 lbs
• Averaged 1128 lbs
• $1.43/ head/ day

23. Show String
• Country Junction ration
• Free choice hay
• Free choice mineral and
cobalt salt block

24. Grazing Plan 2017
• Pasture rotation
• Mineral placement
A
B
D
C
E

25. Goals of Marketing
• Attracting new Beef Day clientele
• Marketing the purebred herd
• Promoting Lakeland College

26. Social Media
• Continued to be a success
throughout the year
• Gained multiple new mailing
contacts for Beef Day
• Gained one new bull buyer

27. Print Marketing
• Published an ad in Angus Edge and Angus
Angle
• Goal was to increase Beef Day audience

28. Knowing Our Audience
• Different target groups
• Variety of marketing tools

29. Canadian Bull Congress
• Trade and livestock
exhibition
• Unique venue
• Presence of quality
cattle

30. Yearly Show Expenses
$920
$940
$900
$3,397
$1,335
$669
$1,120
$4,712 Lloydminster
Agribition
Camrose
Feed
Supplies
Transport
Food
Hotels

31. Show Recommendations
• Consider attending the
National Angus show at
Farmfair International
• Red influence in show
string
• Maintain longevity of
show females

32. Beef Day Results
• 13 bulls averaged $3,561
• 54D was the high seller at $5,000
• One lot of three embryos sold for $3,000

33. Beef Day Recommendations
• Include pick up/holding dates for bulls in
sale catalogue
• Continue bringing in new buyers along
with repeat customers
• Marketability of bulls throughout the year

34. Beef Day Recommendations
• Continue involving all Livestock SMF Units
– #OneTeam
• Earlier catalogue
timeline

35. Revenue
$5,495
$49,850
$3,000
$935 $461
Cull Sales
Bull Calf Sales
Embryo Sales
Bull Rental
Miscellaneous
Total Revenue: $59,742.60

36. Income vs Yearly Budget
$5,496
$49,850
$3,000$3,000
$58,500
$3,000
Cull Sales Bull Calf Sales Embryo Sales
Income
Budget

37. Expenses vs Yearly Budget
$31,742
$22,603
$6,665 $6,324
$4,051
$15,500
$5,000
$7,300
$3,000 $3,300
Feed Livestock
Purchase
Beef Day Vet Show Supplies
Expenses Budget
Total Expenses: $69,079.75

38. Expenses vs. Industry Average
$400
$234
$120
$41
$15
$351
$90
$160
$75
$18
Feed Breeding Labor Registration Vet
Unit
Industry
Unit Total: $810/ head
Industry Total: $694/ head

39. Financial Summary
• Net Loss ($9,337)
• Adjusted Herd Inventory $159,600
• Accrual Net Profit $150,195

40. Accomplishments
• Generated interest
• Red embryo program
• Beef Day
• Increased networking

41. Recommendations
• Purchase assets
• Continue culling
• Embryo transfer
• Attend livestock shows

42. Thank You
Leila Hickman
Denise Martin
Josie Van Lent
Peter Wilkinson
Sharon Rieter
Jamie Anderson
Austin Partington
April Warrilow
Rusty Quam
Lakeland College
Marketing Department
Dr. Kent Weir
Geoff Brown
Blair Dow
Marisa Moe
Bevin Hamilton
Janet Kerr
Jessica Hryciuk
Darrell Hickman
Tracy Quinton
Kyle Dodgson
Corey Bloder
Grayden Kay
Laura Bodell
Target Cattle Concepts
Lazy MC Angus
Poplar Meadows Farms
Rodgers Farms
Radford Trucking
Twine Design & Graphics
Diamond C McPhee
Ranches
Hall’s Cattle Company
Turkey Snelgrove
Janelle & Ramon Green
SMF Units
UFA
New Holland
Amy Cusack
Tamara Martin

43. Questions?