We are social

Social Media For Entrepreneurs • @eskimon • 1We Are Social
SOCIAL MEDIA
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
BUILDING SUCCESS IN JUST 10 MINUTES PER DAY
we
are
social
FOR THE TIME-STRAPPED!
ENTREPRENEUR!

SIMONKEMP
@eskimon

SOCIAL FOR ENTREPRENEURS
WHAT IS SOCIAL REALLY ALL ABOUT?
WHY IS SOCIAL RELEVANT TO ME?
WHO SHOULD I BE ENGAGING?
HOW CAN I MAKE BEST USE OF SOCIAL?
WHERE & WHEN SHOULD I BE POSTING?
WHAT SHOULD I DO TO GET STARTED?
WHERE CAN I GET MORE (FREE) HELP?

WHAT?

AS A TERM, ‘SOCIAL MEDIA’ IS MISLEADING

WE’RE GETTING TOO HUNG-UP ON THE
‘MEDIA’, AND MISSING THE SOCIAL MAGIC

THE BEST SOCIAL ACTIVITIES FOCUS ON
INTERACTION BEFORE EXTENDING REACH

COUNT THE IMPRESSED,
NOT THE IMPRESSIONS

THIS EVENING WE’RE GOING TO EXPLORE
WAYS TO MAXIMISE SOCIAL ENGAGEMENT

BUT WHY WOULD THAT BE RELEVANT TO YOU
AS AN ENTREPRENEUR IN THE FIRST PLACE?

WHY?

We Are Social @wearesocialsg • 13
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
7.21
JAN
2015
URBANISATION: 53%
BILLION
3.10
PENETRATION: 42%
BILLION
2.08
PENETRATION: 29%
BILLION
3.65
PENETRATION: 51%
BILLION
1.69
PENETRATION: 23%
BILLION

SOCIAL IS THE ONLY PRACTICAL WAY FOR
US TO CONVERSE AND ENGAGE AT SCALE

NB: ENGAGEMENT IS WHEN OTHER PEOPLE
CARE, NOT JUST WHEN THEY’RE AWARE

SO HOW CAN YOU START MAKING
(BETTER) USE OF SOCIAL’S HUGE POTENTIAL?

EFFECTIVENESS: DOING THE RIGHT THINGS
EFFICIENCY: DOING THOSE THINGS RIGHT
!!

A: DOING THE RIGHT THINGS

“BECAUSE EVERYONE ELSE IS DOING IT”
IS NOT A VALID REASON TO DO SOCIAL

KNOW WHY YOU’RE DOING IT – AND WHAT
YOU HOPE TO ACHIEVE – BEFORE YOU START

WHO?

IN ORDER TO SUCCEED, YOU FIRST NEED
TO KNOW WHAT SUCCESS LOOKS LIKE

WHAT CHALLENGES OR OPPORTUNITIES
ARE YOU HOPING TO ADDRESS?

WHO DO YOU NEED TO ENGAGE
IN ORDER TO ADDRESS THEM?

HOW DO THEIR BELIEFS OR ATTITUDES
NEED TO CHANGE FOR YOU TO SUCCEED?

START WITH WHAT YOU WANT PEOPLE TO
UNDERSTAND – NOT WHAT YOU WILL SAY

USE SOCIAL TO SHARE THINGS THAT CAN
BUILD THAT UNDERSTANDING OVER TIME

HOW?
PART 1

DO YOU REALLY UNDERSTAND WHAT
YOUR AUDIENCES THINK OR BELIEVE?

WHAT’S THE BEST WAY TO UNDERSTAND
WHAT SOMEONE THINKS OR BELIEVES?

SUCCESSFUL CONVERSATIONS ARE MORE
ABOUT LISTENING THAN ABOUT TALKING

SOCIAL LISTENING ALLOWS US TO
UNDERSTAND AUDIENCES AT SCALE

WHAT’S MORE, WE CAN LISTEN WHEREVER
AND WHENEVER WE WANT OR NEED TO

EVEN THE MOST TIME-STRAPPED
ENTREPRENEUR CAN FIND 5 MINUTES…

TO DO #1: CREATE TWITTER LISTS FOR KEY
PEOPLE: CUSTOMERS, INFLUENCERS, ETC.

GOOGLE ‘CREATE A TWITTER LIST’ TO LEARN
HOW TO DO THIS; IT’LL TAKE YOU 3 MINUTES

TO DO #2: USE FREE LISTENING TOOLS TO
DIG DEEPER INTO PUBLIC CONVERSATIONS

DOWNLOAD WE ARE SOCIAL’S FREE LISTEN,
LEARN, EARN GUIDE FOR FULL DETAILS
CLICK !
HERE TO !
DOWNLOAD!

ESSENTIAL TIP #1: USE SOCIAL TO LISTEN
MORE THAN YOU USE IT FOR PROMOTION

HOW?
PART 2

THE BEST MARKETING IS ALWAYS BASED
ON THE MOST SIMPLE COMMON SENSE

TO SUCCEED IN SOCIAL,
YOU NEED TO BE SOCIAL

5 TRAITS OF SOCIAL PEOPLE
1. BE NATURAL
2. BE CONSIDERATE
3. BE SOCIABLE
4. BE GENEROUS
5. BE TRUE

BE NATURAL: ENGAGE WITH PEOPLE LIKE A
PERSON, NOT A SALESPERSON OR MARKETER

BE CONSIDERATE: REALLY LISTEN TO PEOPLE
AND FIND WAYS TO BE ‘THERE’ FOR THEM

BE SOCIABLE: ENGAGEMENT IS ABOUT HOW
YOU RESPOND TO OTHER PEOPLE, TOO

The true spirit of conversation consists
more in bringing out the cleverness of others
than in showing a great deal of it yourself; he
who goes away pleased with himself and his
own wit is also greatly pleased with you.
~JeandeLaBrùyere
“

BE GENEROUS: OFFER PEOPLE VALUE
BEFORE ASKING SOMETHING IN RETURN

BE TRUE: DON’T TRY TO BE WHAT YOU’RE
NOT – AUTHENTIC IS BETTER THAN COOL

DOWNLOAD OUR FREE, IN-DEPTH HOW-TO
GUIDE – SOCIAL BRANDS – TO LEARN MORE
CLICK !
HERE TO !
DOWNLOAD!

LET’S LOOK AT GENEROSITY
IN A BIT MORE DETAIL

THE EASIEST WAY TO EARN SOMEONE’S
ATTENTION IS TO OFFER THEM REAL VALUE

MOST MARKETING FAILS BECAUSE IT
INTERRUPTS US TO TRY AND SELL US THINGS

BUT WE CAN USE SOCIAL MARKETING TO
HELP PEOPLE ACHIEVE THEIR OBJECTIVES

WHAT CAN YOU OFFER AUDIENCES FOR
FREE IN SOCIAL THAT THEY’LL REALLY WANT?

ESSENTIAL TIP #2: WHEN TALKING IN
SOCIAL, ALWAYS ADD AUDIENCE VALUE

HOW?
PART 3

THE NUMBER ONE QUESTION I GET ASKED
BY CLIENTS: WHAT SHOULD I TALK ABOUT?

THE SIMPLE ANSWER: TALK ABOUT
WHAT YOUR AUDIENCE CARES ABOUT

BUT!

MAKE SURE YOU ADD DISTINCT VALUE –
DON’T JUST JUMP ON THE BANDWAGON

ADDING VALUE: BETTER, EASIER, FASTER,
RICHER, MORE REWARDING, MORE FUN,…

IDENTIFY SOME KEY THEMES AND BUILD ON-
GOING, VALUABLE CONTENT AROUND THEM

USE BLOGS, VIDEOS, TWEETS, ETC. TO SHARE
DIFFERENT CONTENT AROUND YOUR THEMES

TO DO #3: LEARN TO ‘RE’: RECYCLE, REUSE,
REPURPOSE, REWARD, AND RESPOND

REPURPOSE AND RECYCLE CONTENT
INTO ‘SNACKS’ THAT ENRICH YOUR FEED

CREATE SMALL PIECES OF DAILY CONTENT
TO HELP BUILD ENDURING ENGAGEMENT

OFFER PEOPLE SOLUTIONS INSTEAD
OF TRYING TO SELL THEM PRODUCTS

YOU DON’T NEED TO BE THE ONE CREATING
ALL THE CONTENT THAT YOU SHARE, EITHER

SHARE THIRD-PARTY CONTENT WITH
YOUR OWN THOUGHTS TO ADD NEW VALUE

REPOSTING COMMUNITY CONTENT (WITH
ATTRIBUTION) HELPS BUILD RELATIONSHIPS

BUT ONCE YOU’VE GOT IT, WHAT SHOULD
YOU DO WITH ALL THIS GREAT CONTENT?

B: DOING THINGS RIGHT

WHERE?
WHEN?

THE CHANNELS YOU USE DEPEND ON WHAT
YOU WANT TO SHARE, AND WITH WHOM

THE BIGGEST PLATFORM IS NOT
ALWAYS THE BEST FOR YOUR NEEDS

TAKE TIME TO UNDERSTAND YOUR
AUDIENCE’S BEHAVIOUR, AND FOLLOW THAT

THE SECOND-TOP QUESTION I GET FROM
CLIENTS: HOW OFTEN SHOULD I POST?

“HOW OFTEN SHOULD I
SPEAK TO MY FRIENDS?”

YOU CAN SHARE AS OFTEN AS YOU
HAVE SOMETHING VALUABLE TO OFFER

BUT: REMEMBER THAT YOU SHOULD AIM
TO LISTEN TWICE AS MUCH AS YOU TALK

ESSENTIAL TIP #3: ‘FREQUENT SNACKS’ ARE
THE MOST EFFICIENT SOCIAL APPROACH

3 ESSENTIAL SOCIAL SKILLS
1.  LISTEN MORE THAN YOU TALK
2.  ALWAYS ADD AUDIENCE VALUE
3.  GO FOR ‘FREQUENT SNACK’ SHARING

WHAT
NEXT?

TO DO TODAY: GET STARTED,
AND KEEP EXPERIMENTING

IF YOU NEED HELP: GET FREE, ON-GOING
TIPS AND ADVICE AT WEARESOCIAL.SG

@eskimon

GOOD
LUCK!

WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG

We are social

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