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LAEF
Parent Advocacy Survey
        Jan 2012
Purpose

•   Give parents a voice, keep them happy

•   Reduce risk of misplaced expectations

•   Prepare for 2012-13 grantmaking process

•   Understand parent attitudes, align w/ District
Methodology

•   Short web survey to all LASD parents, separate
    from in-depth sat/priorities survey

•   Detailed Setup/context re: LAEF’s mission, what
    ‘advocacy’ is and how LAEF advocates today

•   Test limits of parent attitudes on advocacy, don’t
    just seek affirmation, allow them to “vote No”
Key Findings

•   Overwhelming appreciation that we took this survey
•   Attitudes re: donating to LAEF stable to improving
•   Big surprise: LAEF perceived value slipped vs 2010
•   Most parents think current level of advocacy is good, many
    parents want even more, a few feel LAEF has gone too far
•   Many parents like the idea of LAEF being ‘more hands-on’
    while a few are concerned about LAEF ‘playing its position’
Which statement best represents your attitude
            about donating to LAEF?
60%



45%



30%



15%



0%
        Non Donor   Tax Deduction   Not High Priority   Try Every Year    Counts on Me   Every Family


                           2010                  2011                    2012


      Note: “counts on me” response expresses the strongest “greater good” sentiment
                                                                                                        n = 955
Which statement best represents your attitude
                 about donating to LAEF?


Top Themes                                                Comments   Share

Understands the Value of LAEF and Gives What they Can        52      46%

Everyone Should Give Something                               23      20%

State and District Financial Situation Needs to Improve      16      14%

LAEF should Exercise More Control with District              14      12%




                                                                       n = 113
Are the staff and programs supported by
      LAEF's grant a good value for your donation?


70%


                      !
35%




0%
          Very good         Good           Neutral          Poor         Very poor


                                   2010              2012


      NOTE: Between 2010 and 2012, LAEF’s grant grew 30%, the suggested donation
       grew 25%, yet class sizes have gone up and we’ve lost enrichment programs.
                                                                                     n = 873
Are the staff and programs supported by
        LAEF's grant a good value for your donation?




Top Themes                                       Comments   Share

Questioning the Quality or Balance of Programs      43      34%

Good Value Overall                                  37      29%

Missing Previously Funded Programs                  24      19%

Not Enough Data to Make a Value Judgement           24      19%




                                                               n = 126
Should advocacy be a larger or smaller part of
                     LAEF's role?

60%             Larger                                          Smaller
                                          54%


45%


                          30%
30%



15%       12%

                                                           2%               2%
0%
       Much Larger   A Little Larger   About Right   A Little Smaller   A Lot Smaller




                                                                                        n = 873
Should advocacy be a larger or smaller part of
               LAEF's role?

      Larger    It’s about right   Smaller

                !"!"!"
                !"!"!"
  !"!"!"        !"!"!"
  !"!"!"        !"!"!"
  !"!"!"        !"!"!"
  !"!"!"        !"!"!"
  !"!"!"        !"!"!"
  !"!"!"        !"!"!"
  !"!"!"        !"!"!"             !"!"
                100 parents                      n = 873
Should advocacy be a larger or smaller part of
                      LAEF's role?


Top Themes                                          Comments   Share

Parents are paying, they deserve more voice            42      29%

Need structural/process improvement                    21      15%

Caution: partner with, don’t usurp Admin/Trustees      10       7%

LAEF has crossed the line                              6        4%



Don't know/Not sure                                    36      25%




                                                                  n = 143
Are there other District matters in which you
would like LAEF to advocate on your behalf?

 Top Themes          Comments       Share
 BCS                    53          24%
 Union/Staff            25          11%
 Gen Prog Impr          21          10%


 No/not sure            45          20%
 Other                  26          12%




                                                n = 221
Keeps parents well informed with OUTBOUND
             communications.
100%




 75%




 50%                                                            48%



 25%
                                20%
               20%                               20%

 0%
               LAEF             PTA              Supes         Trustees

 Non-Neutral   16:1              9:1             16:1             1:1


        Strongly disagree   Disagree   Neutral      Agree   Strongly agree




                                                                             n = 849
Seeks INPUT from parents.

100%




75%




                                                                   51%
50%


                                                43%

25%                            30%
              22%


 0%
              LAEF              PTA             Supes             Trustees

Non-Neutral   15:1              7:1              3:1                 1:1


       Strongly disagree   Disagree   Neutral          Agree   Strongly agree



                                                                                n = 844
RESPONDS to input it receives from parents.

100%




75%




50%
                                                                   66%

                                                53%
25%                            36%
              33%


 0%
              LAEF              PTA             Supes             Trustees

Non-Neutral   18:1             10:1              5:1                 1:1


       Strongly disagree   Disagree   Neutral          Agree   Strongly agree



                                                                                n = 835
Takeaways re: Communications



• We can never over-communicate
• Parent perceptions are clear/consistent
• Parents appreciate being surveyed
• Feedback loops need improvement

• Q: Frequent small ‘pulse check’ surveys?
Should LAEF be “more hands on”
           with the deployment of its grant?

                   Yes                                     No
40%




20%                       40%



                                       21%
          18%                                      16%
                                                                    6%
0%
      Definitely Yes   Probably Yes   Neutral   Probably Not   Definitely Not




                                                                                n = 853
Should LAEF be “more hands on”
 with the deployment of its grant?

  Yes         Neutral         No
 !"!"
!"!"!"
!"!"!"
!"!"!"
!"!"!"
!"!"!"
!"!"!"   !"    !"!"
!"!"!" !"!"!" !"!"!"
!"!"!" !"!"!" !"!"!"
!"!"!" !"!"!" !"!"!"
          100 parents                n = 853
What new programs would you enroll your
    child(ren) in, before or after school?


Top Programs           Responses    Share
Music                     84        24%
Foreign Language          69        19%
Art                       66        19%
Science                   51        15%
Math                      47        13%




                                             n = 340
Any final comments you'd like to share?



Top Themes                 Comments   Share

Gratitude                     84      52%

Concern                       32      20%

Re: a particular program      11       7%




                                              n = 161

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2012AdvocacySurvey

  • 2. Purpose • Give parents a voice, keep them happy • Reduce risk of misplaced expectations • Prepare for 2012-13 grantmaking process • Understand parent attitudes, align w/ District
  • 3. Methodology • Short web survey to all LASD parents, separate from in-depth sat/priorities survey • Detailed Setup/context re: LAEF’s mission, what ‘advocacy’ is and how LAEF advocates today • Test limits of parent attitudes on advocacy, don’t just seek affirmation, allow them to “vote No”
  • 4. Key Findings • Overwhelming appreciation that we took this survey • Attitudes re: donating to LAEF stable to improving • Big surprise: LAEF perceived value slipped vs 2010 • Most parents think current level of advocacy is good, many parents want even more, a few feel LAEF has gone too far • Many parents like the idea of LAEF being ‘more hands-on’ while a few are concerned about LAEF ‘playing its position’
  • 5. Which statement best represents your attitude about donating to LAEF? 60% 45% 30% 15% 0% Non Donor Tax Deduction Not High Priority Try Every Year Counts on Me Every Family 2010 2011 2012 Note: “counts on me” response expresses the strongest “greater good” sentiment n = 955
  • 6. Which statement best represents your attitude about donating to LAEF? Top Themes Comments Share Understands the Value of LAEF and Gives What they Can 52 46% Everyone Should Give Something 23 20% State and District Financial Situation Needs to Improve 16 14% LAEF should Exercise More Control with District 14 12% n = 113
  • 7. Are the staff and programs supported by LAEF's grant a good value for your donation? 70% ! 35% 0% Very good Good Neutral Poor Very poor 2010 2012 NOTE: Between 2010 and 2012, LAEF’s grant grew 30%, the suggested donation grew 25%, yet class sizes have gone up and we’ve lost enrichment programs. n = 873
  • 8. Are the staff and programs supported by LAEF's grant a good value for your donation? Top Themes Comments Share Questioning the Quality or Balance of Programs 43 34% Good Value Overall 37 29% Missing Previously Funded Programs 24 19% Not Enough Data to Make a Value Judgement 24 19% n = 126
  • 9. Should advocacy be a larger or smaller part of LAEF's role? 60% Larger Smaller 54% 45% 30% 30% 15% 12% 2% 2% 0% Much Larger A Little Larger About Right A Little Smaller A Lot Smaller n = 873
  • 10. Should advocacy be a larger or smaller part of LAEF's role? Larger It’s about right Smaller !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!" 100 parents n = 873
  • 11. Should advocacy be a larger or smaller part of LAEF's role? Top Themes Comments Share Parents are paying, they deserve more voice 42 29% Need structural/process improvement 21 15% Caution: partner with, don’t usurp Admin/Trustees 10 7% LAEF has crossed the line 6 4% Don't know/Not sure 36 25% n = 143
  • 12. Are there other District matters in which you would like LAEF to advocate on your behalf? Top Themes Comments Share BCS 53 24% Union/Staff 25 11% Gen Prog Impr 21 10% No/not sure 45 20% Other 26 12% n = 221
  • 13. Keeps parents well informed with OUTBOUND communications. 100% 75% 50% 48% 25% 20% 20% 20% 0% LAEF PTA Supes Trustees Non-Neutral 16:1 9:1 16:1 1:1 Strongly disagree Disagree Neutral Agree Strongly agree n = 849
  • 14. Seeks INPUT from parents. 100% 75% 51% 50% 43% 25% 30% 22% 0% LAEF PTA Supes Trustees Non-Neutral 15:1 7:1 3:1 1:1 Strongly disagree Disagree Neutral Agree Strongly agree n = 844
  • 15. RESPONDS to input it receives from parents. 100% 75% 50% 66% 53% 25% 36% 33% 0% LAEF PTA Supes Trustees Non-Neutral 18:1 10:1 5:1 1:1 Strongly disagree Disagree Neutral Agree Strongly agree n = 835
  • 16. Takeaways re: Communications • We can never over-communicate • Parent perceptions are clear/consistent • Parents appreciate being surveyed • Feedback loops need improvement • Q: Frequent small ‘pulse check’ surveys?
  • 17. Should LAEF be “more hands on” with the deployment of its grant? Yes No 40% 20% 40% 21% 18% 16% 6% 0% Definitely Yes Probably Yes Neutral Probably Not Definitely Not n = 853
  • 18. Should LAEF be “more hands on” with the deployment of its grant? Yes Neutral No !"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !" !"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" !"!"!" 100 parents n = 853
  • 19. What new programs would you enroll your child(ren) in, before or after school? Top Programs Responses Share Music 84 24% Foreign Language 69 19% Art 66 19% Science 51 15% Math 47 13% n = 340
  • 20. Any final comments you'd like to share? Top Themes Comments Share Gratitude 84 52% Concern 32 20% Re: a particular program 11 7% n = 161