Community Coalitions are finding their way in social media and discovering it really does matter to the success of their communications. Handout: https://www.dropbox.com/s/aqy7fwb0v6fgpxs/DE-SoMe%20Communications%20Matter%20Handout.pdf?dl=0 Delaware Division of Substance Abuse and Mental Health

1. Social Media Matters
Communications for a New Age of
Participation

2. LaDonna Coy Clients/Partners
• CARS
• CSAP
• CADCA Institute
• Collaborative Conversations
• DCCCA
• Eagle Ridge Institute
• Free Spirit Publishing
• Kansas AAPS
• Kansas Prevention Network
• Kansas Family Partnership
• MIPH
• ODMHSAS
• Omega Point International
• Oregon Research Institute
• Paxis, Inc
• PIRE
• Safe & Caring Schools
• Wisconsin Clearinghouse
★ Lifelong Learner
★ Primary Prevention
★ Capacity building
★ Social media communications
★ Online Learning for Adult Learners

3. Survey Results

4. Where
are you
curious?

5. • Clarity on changes in communications
• Why social media matters to coalitions
and provider networks
• Identify levels of social media interaction
• Strengthen capacity for social media
engagement
• Focus on some tools to help us
Learning objectives

6. #prevention
#coalitions
#Hashtags
@coyenator

7. We do not learn from experience,
−John Dewey
we learn from
reflecting on experience.

8. The Way We Were

9. TV Newspaper
Radio
Times are Changing!
Magazines
BillboardsDirect mail Phone

10. Mainstream Media Social Media
Expert to audience Networked
expertise
Broadcast Interact
Content to people People to people
Outreach Engage
Impressions AnalyticsBOTH/AND

11. What is social
media?
People talking online about
things they care about …
using social tools and
apps.

12. OLD NETWORK NEW NETWORK

13. What
makes
Networking
Networks
so
Powerful?

14. The Coalition

15. Networked
Members

20. Media
is the
connective
tissue
of Society.
--Clay Shirky

21. Where
to begin?

22. What
is the FOCUS
of your
coalition
work?

23. What
has HEART
and meaning
coalition
work?
for you in your

24. Where
is your
active in the
coalition
community?

25. Where
is your
active
coalition
online?

26. To what extent?

27. Clarifyyour
Purpose

28. When we change the way we
communicate –
We change society.
--Clay Shirky
Here Comes Everybody

29. Outbound
Communication
s
One-way
Entertain &
Educate

30. Inbound
Communication
s
Entertain &
Educate

31. Branding
A consistent presence that
defines who you are and what
you’re about in the community
and sets the tone for how you
engage with others.

32. Why do you think branding matters?

33. Branding
Checklist
Activity

34. Inbound
Communication
s
Entertain &
Educate

35. So,
what
counts as
Inbound
Communications?
BLOG

36. Choices?
Create content of your own

37. Choices?
Build on the content of others (cc)

38. Choices?
Post your creation
to social media

39. Social Media Lead

40. Communications
Establish a
Team

41. Everyone can … do
something

42. Practice makes better,
if not perfect.
K. D. Paine

43. PEOPLE
Find Your
POLO!

44. Start with
Your Coalition

45. Whereareyourpeople?

46. Digital
Now for some ..
Diggin’

47. LISTEN
But, Why?
Informed – Understand – Engage – Interact – Learn – Know – Cooperate - Collaborate
Now you’re ready to

48. + >
Formula for listening online?

49. Netvibes

50. RSS Reader

51. What
is being
said about
you
online?
Information & Vanity Search

52. Your Name Here
Must have
a Google
account.

53. Your Name Here
How wide
to cast your
net?

54. Your Name Here
How
often?

55. Your Name Here
Your email address

56. Summarize

57. Then
what?

58. Profilesthatworkhave…

59. Web
site
Showing up online
Example

60. Showing up online
Worksheet

61. V interesting
Give ‘em something to talk about

62. Now
do we
POST
So,
about?
what
Web
site
Meetings
ConferencesReports
Data
Stories
Editorials
Events
Trainings
Articles
Campaigns
Trends
Celebrate others

63. 1. Vision
2. Mission
Communications
Outbound
Social Media
Inbound
Communications

64. Who
?
What? When? Where? Results
?
Alicia Red Ribbon
Week
Insert date(s) Facebook [insert metrics]
Kathy RRW History Insert date(s) Website [insert metrics]
Jake Community Event Insert date(s) Twitter [insert metrics]
Social Media Action Plan

65. It is the interaction
With People
About your message
Thru all channels
Social Media is BIGGER
than the message

66. Provide
Promote
Inform
Disseminate
Distribute
Market
Message
Notice
Connect
Spark
Nudge
Invite
Draw
Entice
Click
Leads to
Like
Follow
Friend
Update
Rate
Review
Commen
t
Actions
Discuss
Share
Text
Tweet
Quote
Check-
in
Join

67. Social
Media
Guidelines
(Policy)

68. R
Relevant
V
Visible
E
Engaged
C
Connected
Influence
Relationships

69. Social Media
Tool(s)
are best?
Which

70. Well,
it depends 
Intention, needs, capacity

71. Start where you are
• What are you currently making?
• What else can you make of it?
• What do you aspire to make?
• What is the content? From
whom?
• What’s the conversation?

72. Content
Curation
Collecting, arranging, adding value and
sharing the best of the web for your topic.

73. paper.li

74. Curating Content
Scoop It

75. Start where you are
• What are you currently making?
• What else can you make of it?
• What do you aspire to make?
• What is the content? From
whom?
• What’s the conversation?

76. How many
pieces of
content
can you
make from
it? ?
What’s the
conversation
?

77. Nurture Social Conversations

78. So, give them something to
talk about!

79. 1 2
43
Be Relevant

80. Micro-content
Creative Commons

81. Tools

82. Let’s
Make
Something!

83. Social media content is NOT like an assembly
line!

84. Recycle
Reframe
Repurpose
Repost

85. METRICS
Track Your

86. --KD Paine Measuring Engagement
is Just Another Term for Measuring
Relationship http://bit.ly/bD28Et
3.Surveys
3 Ways to Measure Social Media?

91. Circles of San Antonio

94. Reflections

95. Harvest
Reflections

96. “The question for most of us is not if
we will use the technologies of our
age, from cell phones to social
media, the question is how can we
do so with mindfulness, meaning,
and wisdom?” --Soren Gordhamer
Wisdom 2.0 Summit

97. • Netvibes at http://www.netvibes.com
• Google Alerts at http://alerts.google.com
• TweetStats at www.tweetstats.com
• A Coalition Social Media Communications Audit
http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc
• Circles of San Antonio Coalition YouTube Channel
http://www.youtube.com/user/CirclesofSA
• Safe Streets Topeka Video PSA http://youtu.be/G5xPVEM53zo
• CADCA Institute Social Media Primer http://www.cadca.org/somewiki
• Coalition Social Media Guidelines Sample
http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
References & Resources

98. Photo Citations
• Bessie Co-op, LaDonna Coy, Learning Chi, Inc.
• Shoutout CC http://www.flickr.com/photos/45457688@N00/82283972/ Kam Kwak aka Hawaiian
Surf on the Horizon cc: attribution, noncommercial, share-alike
• Coalition Meeting CC http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
• Garage CC http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
• Polo CC http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
• Digging Dog CC http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
• All other photos are either created from scratch or purchased under a standard license from
Shutterstock www.shutterstock.com. Should you use the slides not indicated as creative
commons please visit Shutterstock and purchase the necessary images.

99. Creative Commons License
This presentation is licensed under CREATIVE COMMONS. This
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Suggested Attribution:
Source: LaDonna Coy, MHR, CPS, CDLA, Learning Chi, Inc.
www.ladonnacoy.com