Watch our Demo video : http://youtu.be/1viZs1ys7eQ

2. Kiwii
Presentation
By Team D
Technological Entrepreneurship
02

3. Presentation Kiwii App
kiwii
Meet The Executives
The Kiwii App Curators
Ashleigh
Collins Fred
Lacasse
Harrison
Goldstein
Pierre
Farah
Ammar
Raufi
03
Montreal, CAN Dubai, UAE
Montreal, CAN
Beirut, Lebanon Lahore, Pakistan

4. Presentation Kiwii App
kiwii
Kiwii
Our Concept
The Kiwii App is a smartphone application
that provides assistance to shoppers
through the shopping process. Kiwii
assists these users from the planning
stages of users’ shopping trips, right
through to the billing of their carts. Unlike
traditional methods, the app is a
comprehensive shopping assistant.
We simplify
your grocery
shopping
experience.
Period.
Kiwii
Unique
App

5. Presentation Kiwii App
kiwii
Kiwii Presentation
Agenda
• Problems
• Solutions
• Our users
• Business Model
• Product Roadmap
• Value & Growth Hypothesis
• Marketing Plan
• Future
AGENDA
05

6. Presentation Kiwii App
kiwii
Get inspired
Demo video
Watch
our
demo video
06

7. Presentation Kiwii App
kiwii
How We Solve Problems
This is what we see:
Existing apps with limited
features offered
The Real Problem:
No existing easy to use
app that totally enhances
the grocery shopping
experience
The Problem
Area:
07
Time efficiency
Difficult to split list
Spending more than you expected
Too lazy to write down list
Unable to track purchasing habits
Uncertainty on products to choose
The Real Problem is Deep Inside
the Frozen Water.

8. Presentation Kiwii App
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Features
What Kiwii does
08
Shopping
Mode
The kiwii App
Creating a
New list

9. Presentation Kiwii App
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Features
Creating a new list
09
Step 1 Step 2 Step 3

10. Presentation Kiwii App
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Features
Creating a new list
10
Step 4 Step 5
Generating
suggestions

11. Presentation Kiwii App
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Features
Inventory
11
No
need
to type!

12. Presentation Kiwii App
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Features
Shopping and Splitting
12
Easy Split items

13. Presentation Kiwii App
kiwii
Meet Our Users
Target Market
There are 2,141,564 smartphone users in Montreal, with an average of
30 apps installed on there phone, demonstrating that more and more
people are relying on apps to facilitate their daily activities.
Student Young Adult Montreal Busy
Prioritize Smartphone User
Age
Do groceries at least once every 2 weeks
Do groceries once a week
35
71%
32%
Initiator
Organized
13
John Alexis
McGill Engineering Student
Age 22
Kiwii User
18
Concious

14. Presentation Kiwii App
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FREE VERSION
PREMIUM
VERSION
ADS
Basic features Paid version Coupons
Revenue from ads Pro Features Suggestions
Revenue from ads Deals
Notifications
Specification Table
Business Model
Sustainable Value
REVENUE
Streams
14
Freemium is a pricing
strategy by which a product
or service is provided free
of charge, but money
(premium) is charged for
advanced features,
functionality
FREEMIUM

15. Presentation Kiwii App
kiwii
Product RoadMap
Our vision is to provide a means to help ease the efficiency
of your grocery shopping experience for the everyday busy individual.
Launch Kiwii’s
minimum viable
product.
MVP
Types of pivots we
may encounter.
Pivot or
Persevere
Measure actionable
metrics and test
hypothesis
Innovation
Accounting Build something
new according to
the feedback
loop.
B-M-L
15

16. Presentation Kiwii App
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Value & Growth Hypothesis
Value
Hypothesis
Measure whether the features we
offer add value
Growth
Hypothesis
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How new users will discover our app

17. Presentation Kiwii App
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Our Marketing Plan
BIG
OPPORTUNITY
Growing Market
Internet of Things
WINNING GO TO
MARKET PLAN
DEFENDABLE
POSITION
Kiwii features
Exciting plans for the future
SUSTAINABLE
VALUE
Upgrade to premium
Users inviting friends for
discounts
Integration with IOT
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Target Market
- Everyone who has a smartphone
and does grocery!
Advertising
- Social Media, Physical ads.

18. Presentation Kiwii App
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The Growth of Kiwii
Our future
Phase 01
Launch of Kiwii the App in Canada
Phase 02
Kiwii expanding to greater regions
with more features
Phase 03
Kiwii is partnering with Internet of
Things enterprises and is more than
an app, it is growing and is becoming
a sustainable company.
Top growth area
Mid growth area
Startup growth area
18
$
$$
$
$

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The Growth of Kiwi
Opportunities
19
Internet of Things
is the network of
physical objects
accessed through the
Internet
Time Moves Fast.
But We are preparing
for Leading.
Quantified self
is about obtaining self-
knowledge through self-
tracking.

20. Presentation Kiwii App
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BIG OPPORTUNITY
INTERNET
OF
THINGS
20
0
12.5
25
37.5
50
2011 2015 2020
50 billion of devices connected by 2020
http://postscapes.com/internet-of-things-market-size
growing
smart fridge
future
IOT
connected
QUANTIFIED
SELF FUTURE+
Partnering with smart
fridges companies to link
all the items and the
fridge with Kiwii App.
=
KEY TO SUCCESS
quantified self
trend

21. Presentation Kiwii App
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What We Do
We Deliver Experience
From planning to eating.
We simplify your grocery
shopping experience.
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kiwii

22. Presentation Kiwii App
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What We Do
We Deliver Experience
Q & A
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