Weitere ähnliche Inhalte Ähnlich wie Write A Successful Blog (20) Mehr von Amit Agarwal (16) Kürzlich hochgeladen (20) Write A Successful Blog4. Build Relationships
With Blog Readers
▪ Respond to Comments
▪ Highlight, Compliment
With Fellow Bloggers
▪ Send Tips
▪ Leave Comments
Join Forums
Track Reactions & Online Reputation [ego‐surfing]
Meet Offline
Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 4 6. SEO for Blogs Is Legal
Bad Titles Can Make You Extinct
Unique Number in URLs [Date ?]
Use dashes, not underscores
Meta Tags
Control Distribution of Google PageRank with NoFollow
Text, Text, Text – Never say “watch this”
Master Google Analytics, Google Webmaster Central
Never Ignore Flickr, Google Images [alt]
Picture Captions, Surrounding Text
Adobe PDFs ‐ Organic Traffic + Yahoo! Ads
Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 6 7. AdSense Is The King
Section Targeting
Split Testing
Channel Descriptions – Convince
No Banners, Only Large Formats
Do not feel shy of showcasing Ads.
Remember the letter “F”
Reward Regular Visitors with Ad‐Free Content
Avoid Ads on Homepage – Not targeted well
AdSense Sandbox
Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 7 8. Gray Areas
Text Link Ads
Link Exchanges
Paid Posts [can repel readers]
Cross Linking
Solution: REL=NOFOLLOW
Case A: <a href=quot;www.buy‐viagra.com/quot;>Cheap Viagra</a>
Case B: <a href=quot;www.free‐viagra.com/quot; rel=quot;nofollowquot;>Free Viagra</a>
Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 8 9. Why Remain Strict
Duplicate Content
Search Engines Are Generally Clueless
Finding Copy‐Paste Content
Typos, unique strings
Incoming links to external site
Dealing with Plagiarists
Polite email [with deadline]
DMCA notice to Domain Host + AdSense
When nothing works, forget it.
Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 9 10. Schedule – Don’t disappoint readers
Thick Skin – Cannot please everyone
Never Flame / Avoid Personal Attacks
Spelling / Typos
Formatting – Most People Will Scan, Not Read
Think and Write ‐ Avoid Embarrassment Later
Never Blog When Angry – It Reflects
Anything Posted Online is Undeletable
Wrote a killer post ? Tip But Don’t Spam
Avoid Blog Clutter
Offer RSS and Email subscriptions
Change that About Us Page ‐ Self Promotion Not Bad
Blog Design Matters
Readers are 100x Smarter Than You – Respect Their Time
Stop Obsessing about Stats and Income
The word “Sorry” can do wonders.
Digital Inspiration ‐ www.labnol.org ‐ © 2007 and beyond 10