1.
Service Innovation Lab 4304060SE Fall 2011 – Spring 2012 Laurent Moccozet and Jean-Henry Morin University of Geneva – CUI Institute of Services Science [email_address] [email_address]

2.
Contact Laurent Moccozet and Jean-Henry Morin University of Geneva Institute of Services Science – CUI Battelle, Bâtiment A, (1 st floor) [email_address] [email_address]

3.
<ul><ul><li>Credits : 3 credits </li></ul></ul><ul><ul><li>Yearly ! Register in Fall by Oct 24 </li></ul></ul><ul><ul><li>Schedule : </li></ul></ul><ul><ul><li>Thursday18h–20h </li></ul></ul><ul><ul><li>Every two weeks over Fall and Spring semesters, </li></ul></ul><ul><ul><li>Following pre-established schedule </li></ul></ul><ul><li>Dokeos : Register ASAP </li></ul><ul><ul><li>https://dokeos.unige.ch/home/courses/4304060SE/ </li></ul></ul><ul><ul><li>Location : Battelle, Room BAT 301 </li></ul></ul><ul><li>Instructors : </li></ul><ul><ul><li>Laurent Moccozet Email : [email_address] </li></ul></ul><ul><ul><li>Jean-Henry Morin Email : [email_address] </li></ul></ul>Service Innovation Lab 4304060SE

4.
<ul><li>Language : </li></ul><ul><ul><li>Mostly English but may be in French depending on the situation and material. </li></ul></ul><ul><li>General TAG for the Class (to be used in all tagging situations over social networks) : </li></ul><ul><ul><li>“ SIL2011 ” </li></ul></ul>Service Innovation Lab 4304060SE

5.
<ul><li>Grading & Participation: </li></ul><ul><ul><li>Grading: </li></ul></ul><ul><ul><li>One preliminary report end of Fall Semester (1/3) </li></ul></ul><ul><ul><li>Final report including design, specification and prototyping and oral presentation end of Spring Semester (2/3) </li></ul></ul><ul><ul><li>Participation: </li></ul></ul><ul><ul><li>Participation is mandatory and IMPORTANT </li></ul></ul><ul><ul><li>Prepare for each session </li></ul></ul><ul><ul><li>If you cannot attend, contact the instructors IN ADVANCE for supplemental work. </li></ul></ul>Introduction

6.
<ul><ul><li>Sept 29 : #1. Orientation and introduction. </li></ul></ul><ul><ul><li>Project Scoping </li></ul></ul><ul><ul><li>Oct 13 : #2. Analysis on 1st session : Narrowing / Selecting / Eliminating </li></ul></ul><ul><ul><li>Oct 27 : #3. Case Study </li></ul></ul><ul><ul><li>Nov 10 : #4. Proposition </li></ul></ul><ul><ul><li>Nov 24 : #5. Workshop “Remember the Future” </li></ul></ul><ul><ul><li>Dec 8 : #6. Debriefing Session #5 </li></ul></ul><ul><ul><li>Workshop “Service Box” </li></ul></ul><ul><ul><li>Dec 22 : #7. Challenging the proposition (Msc-Bsc) </li></ul></ul><ul><ul><li>Q & A / Discussion and Semester Wrap-up </li></ul></ul><ul><ul><li>Spring 2012 Semester starts : Feb 20, 2012 </li></ul></ul>Planning Fall Semester (tentative)

7.
<ul><li>2011 – 2012 Scoping : </li></ul><ul><ul><li>eParticipation and ICT as enablers of ??? </li></ul></ul><ul><ul><li>YOU (we) define “???” </li></ul></ul><ul><li>How : Brainstorming </li></ul><ul><li>TODO : Find resources, references, inspiration on the topic. </li></ul><ul><li>Tools & Services : </li></ul><ul><ul><li>http://www.diigo.com/ </li></ul></ul><ul><ul><li>http://www.wallwisher.com/wall/inovlab-1 </li></ul></ul><ul><li>Document as Report #1 on Dokeos (with links to Diigo and other external services </li></ul>Service Innovation Lab 4304060SE

8.
Shape the Future Trends Remember the Future Hunt the Stereotypes Build the Business Model Create the Service Box Play the Service

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D'où cela vient-il ? <ul><li>Innovation Games de Luke Hohmann </li></ul><ul><li>Start-ups Silicon Valley </li></ul><ul><li>Approche de Design Thinking </li></ul>

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Pourquoi cela marche ? <ul><li>Co-création avec les principaux intéressés </li></ul><ul><li>Perception et expression de la valeur ajoutée </li></ul><ul><li>Narration (storytelling) et jeu sérieux (serious game) </li></ul>

12.
Stimulation Créativité <ul><ul><li>Doute </li></ul></ul><ul><ul><li>Attitude aventureuse </li></ul></ul><ul><ul><li>Tolérance à l ’incertain </li></ul></ul><ul><ul><li>Diversité </li></ul></ul><ul><ul><li>Préparation approfondie </li></ul></ul><ul><ul><li>Tension </li></ul></ul><ul><ul><li>Abandon temporaire </li></ul></ul><ul><ul><li>Ecrire </li></ul></ul><ul><ul><li>Echanger avec les collègues </li></ul></ul><ul><ul><li>Absence de distraction </li></ul></ul><ul><ul><li>Sensibilité aux similarités </li></ul></ul><ul><ul><li>Capturer les intuitions </li></ul></ul><ul><ul><li>Combinaisons de ces facteurs </li></ul></ul>13 Facteurs pour stimuler la créativité (Ladd, 1987)

13.
Brainstorming <ul><li>http://dschool.typepad.com/news/2009/10/rules-for-brainstorming.html </li></ul>

14.
Social Bookmarking <ul><li>Social bookmarking </li></ul><ul><ul><li>Read « Social Bookmarking and Annotating » </li></ul></ul><ul><ul><ul><li>http://digitallyspeaking.pbworks.com/w/page/17791579/Social%20Bookmarking%20and%20Annotating </li></ul></ul></ul><ul><ul><li>“ Designed as information management tools that allow users to categorize web finds through the use of tags---keywords that allow for easy searching and grouping of content---social bookmarking applications take advantage of the wisdom of millions of users to identify resources worth exploring. In their simplest form, social bookmarking applications allow users to organize their own personal bookmarks in an online forum accessible from any computer connected to the internet.” </li></ul></ul>

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Social bookmarking <ul><li>Social bookmarking </li></ul><ul><ul><li>Search/Identify/Select </li></ul></ul><ul><ul><li>Annotate and classify (tags) </li></ul></ul><ul><ul><li>Comment (notes) </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><ul><li>And share </li></ul></ul>

16.
Social bookmarking <ul><li>Social bookmarking </li></ul><ul><ul><li>Create an account on diigo: </li></ul></ul><ul><ul><ul><li>www.diigo.com </li></ul></ul></ul><ul><ul><li>Go to </li></ul></ul><ul><ul><ul><li>http://groups.diigo.com/group/sil2011 </li></ul></ul></ul><ul><ul><ul><li>Apply to join this group </li></ul></ul></ul><ul><ul><li>Visit the tools section </li></ul></ul><ul><ul><ul><li>http://www.diigo.com/tools </li></ul></ul></ul>

17.
Social bookmarking <ul><li>When bookmarking ressources for the lab: </li></ul><ul><ul><li>Add them to the group </li></ul></ul><ul><ul><li>Tag them with our common tag « sil2011 » </li></ul></ul>