1. Personal Brands: the rise
of the “InstaCeleb”

2. Use social media…to make it in the
big leagues

3. It’s ALL in the…

4. every day people from all around the world
“share selfies taken in their signature trench
coat “
Instagram is a powerful selling tool
personal Instagram accounts participating in
the campaign are using commercial brands
to create their own individual brands
#Burberry #ArtoftheTrench

5. Find the that filter screams…
#YOU!

6. …And use it to develop your brand
@danbilzerian
@jenselter
@collegeprepster

7. @danbilzerian
“so, do you, like,
#party?”
#girls #alcohol
#guns

8. The facts:
1. @danbilzerian has built his own
brand and celebrity purely by
establishing a cult following on
social media platforms
2. You
can too!

9. @jensalter used to be just like
me and you…

10. But
now…

11. By making
her motto
#

12. Jen has made it to Vanity
Fair, gotten sponsorships
with her favourite fitness
brands, and acquired real
estate in NYC for her gym
#fitspo
#3.4Mfollowers
#squatspo

13. She’s made a
living with her
social media

14. The
Collegeprepster
Brand
3 D’s
• Discovered a niche
in the blogosphere
• Designed a unique
and consistent
writing style and tone
• Developed
connections with
followers and brands
via #hashtags

15. It’s time to

16. Find your

18. + Connectivity

19. =Your personal Brand

20. Sources
• http://upload.wikimedia.org/wikipedia/commons/0/06/People_Magazi
ne_logo.svg
• http://upload.wikimedia.org/wikipedia/commons/0/0a/Hollywood_Sig
n_PB050006.jpg
• http://thatdarnkat.com/wp-content/uploads/2013/09/fame.jpg
• http://upload.wikimedia.org/wikipedia/commons/e/ec/Burberry.jpg
• http://upload.wikimedia.org/wikipedia/commons/a/ab/Hashtag.JPG
• http://tickerreport.com/logos/kate-spade-amp;-co-logo.jpg
• https://www.flickr.com/photos/aryaziai/8767548161/
• http://nisargam.deviantart.com/art/Apply-Yourself-Walter-White-
Breaking-Bad-333741688
• https://www.flickr.com/photos/opensourceway/5041738157/
• http://www.jisc.ac.uk/blog/no-need-for-angst-over-analytics-09-may-
2013
• http://publicphoto.org/signs-symbols/trademark-
symbol/attachment/trademark-symbol_32/

21. Sources (continued)
• http://www.businessinsider.com.au/platform-native-social-media-
approaches-instagram-2014-2
• http://www.forbes.com/sites/lydiadishman/2014/02/13/instagram-is-
shaping-up-to-be-the-worlds-most-powerful-selling-tool/
• http://www.nyccounsel.com/business-blogs-websites/who-owns-
photos-and-videos-posted-on-facebook-or-twitter/
• http://readwrite.com/2012/02/28/everything_pinterest_and_tumblr_u
sers_need_to_know#awesm=~oF59tP5vp3UZFD
• http://www.digitaltrends.com/social-media/how-to-become-
instagram-famous/#!PJ27L