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The Network Has You
Johan Stam and Kyana Hansson
Presentation Outline ,[object Object]
Social Networks in Politics
Examples of Commercial Networking
Best Practice International  Case,[object Object]
Social Media in Iran’s General Election 2009
Mahmoud Ahmadinejad Challengedleadership Economicdiscontent International isolation Greaterrestrictions on personal freedom
IranianSupremeLeaderAyatollah Ali Khamenei endorseselectionresults……street demonstrations…clasheswithsecurityforces…intimidationafterdark …political dissidents arrested
Iraniangovernmentmovesquickly… operates radio and tv channels supervisespublications blocks access to Mobile networks Internet Satellite-TV restricts access tomembersof the media Effective Management of Public Information
With Traditionalsourcesof information Censored
With Traditionalsourcesof information or
With Traditionalsourcesof information BLOCKED
With Traditionalsourcesof information BLocked
With Traditionalsourcesof information BLOcked
With Traditionalsourcesof information BLOCked
With Traditionalsourcesof information BLOCKed
With Traditionalsourcesof information BLOCKEd
With Traditionalsourcesof information BLOCKEDd
…the worldturnsto Social Media Networking
Web 2.0 is used for 4 kinds ofactivities: 1. Street journalism 2. MobilizationofIranian diaspora 3. Organizingactivists 4. Information warfare
1. Street journalism: Twitter
Twitterfall and proxy servers Government censors Internet with software that blocks access toforbidden web sites, but… …TwitterthroughTwitterfall …proxy servers use IP addressesthat is not on the government’sforbidden lists
Why no total banning of mobile network and internet	access?
MAD
MAD(MutuallyAssuredDestruction)
2. MobilizationofIranian Diaspora is a"virtual" bureauconnecting journalists, Iran experts, and readers all over the world accumulates information on election protests
3. Organizingactivists Iraniansturntoactivistsoutside the country to support the transfer of information… Activistblogs TranslationInitiative Digital information clearing houses
Facebookgroup is started and finds over 250 000 members in 2011
4. Information warfare
_Combatingmisinformation
Othermethods DoS-attacks Malware
http://youtu.be/fLreo24WYeQ
http://youtu.be/drea2D2FJuQ

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Social NetwoPresentation with timeline + j updated images 14 aug

Editor's Notes

  1. The Dot com bubble bursts- due to the fact to money had been spent on technology that delivered no ROI
  2. The Dot com bubble bursts- due to the fact to money had been spent on technology that delivered no ROI
  3. Hamsterpaj2003- LinkedinA business related social networking site, and Hamsterpaj a swedish network and website are born.
  4. Hamsterpaj: Swedish privately owned online youth community. Has clips, games, images, profiles, podcast funtionality and a community with an open forum. Has 130 000 unique visitors per month and over 35 000 active members.
  5. Hamsterpaj2003- LinkedinA business related social networking site, and Hamsterpaj a swedish network and website are born.
  6. Hamsterpaj2003- LinkedinA business related social networking site, and Hamsterpaj a swedish network and website are born.
  7. In 2004 a social network and website later to be called Facebook would emerge. Also in the same year Flickr an image and video hosting website would be launched as well.
  8. In 2004 a social network and website later to be called Facebook would emerge. Also in the same year Flickr an image and video hosting website would be launched as well.
  9. In 2005 we see a video sharing website that displays a variety of user-generated video content
  10. In 2005 we see a video sharing website that displays a variety of user-generated video content
  11. Amicroblogging/ social networking site called Twitter is started in 2006
  12. Amicroblogging/ social networking site called Twitter is started in 2006
  13. In 2009 A location based social networking website based on hardware for mobile devices called Foursquare started
  14. In 2009 A location based social networking website based on hardware for mobile devices called Foursquare started
  15. One of my personal favoritesInstagram -A free photo sharing application that allows users to share photos after applying a variety of effects or filters started in 2010
  16. One of my personal favoritesInstagram -A free photo sharing application that allows users to share photos after applying a variety of effects or filters started in 2010
  17. Google + is a social networking service operated by Google Inc. and was launched on June 28th 2011. Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services Circles, Hangouts, Sparks, and Huddles..
  18. Google + is a social networking service operated by Google Inc. and was launched on June 28th 2011. Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services Circles, HangoutsWe are all familiar with these networks and also of networks that were not included in our timeline like Myspace, for example but its important to remind ourselves of just how recent these social networks came into being, how quickly we have changed the way we interact with one another as well.
  19. Blendtec- a company that makes blenders, mills and mixers have been recognized for their use of Youtube to create a community around their products.Blendtec has its own Youtube channel called WillitBlend. The films are basically product demonstration videos featuring the Tom Dickson- the CEO of Blendtec blending all sorts different things ranging from a Justin Bieber doll, an XBox360 Kinect to an Iphone4
  20. Blendtec’s channel as a total of 7,043, 655 channel views to date and over 160,000,000 total upload views.You can also find Blendtech on Facebook, where they have 7 different pages with a combined total of 38, 436 friends. On their website they have received over 70,000 likes. On Twitter Blendtec has 6,730 followers and are listed on 360 lists- on Twitter their tweets consist of answering consumer questions and giving drink recipes.
  21. Small companies are also able to use social media to create a buzz around their brands and products. If done well it can lead to engagement from loyal customers and success.
  22. Kogi BBQ is a mobile Korean BBQ trust that travels by truck in the Los Angeles area selling Korean Mexican tacos. In October 2009 they had 45,000+ twitter followers and today they have over 90,000 followers. They use Twitter to send updates on when and where they will be setting up and selling tacos. They also update on if they are stuck in traffic and even the occasional traffic violation or run in with the police. In this way, Kogi BBQ is able to cover the entire Los Angeles area, increase brand awareness and interact with customers. Currently Kogi has five trucks in circulation. 
  23. Kogi can also be found on Facebook as well. They have over 20,000 friends and use the account in the same way as Twitter providing information about where they are located and any traffic issues. Due to their success have been able to open a restaurant called Chego, which has its own twitter and Facebook account. So far, the Chego twitter account has over 1,000 followers and I am sure that it will continue to increase. Chego has over 1,000 checkins on Facebook and on Foursquare they have over 2,000 checkins. On their Foursquare account they have reviews rave reviews from Bon Appetit magazine. LA weekly has listed their restaurants as one of the 99 essential restaurants in LA. Mashable calls them “the people who leveraged Twitter to make food trucks the hottest culinary trend in LA.  ----- Meeting Notes (8/14/11 14:13) -----In conclusion large and small companies can be successful in using social media but the bottom line is that companies do not need to be so concerned with number of fans, friends or followers they have. What is important is the quality of their products and services. I read on Facebook that a customer wanted a free taco because he had waited in line for three hours. He wasn't in line because of Kogi's twitter account or Facebook account. He was there because the food is delicious.