Gabriella Ekelund, VP Internal and External Communications, SCA, shares her experiences of how SCA works with their digital communications.

1. SCA’s online
approach
Showing the world how SCA creates
essentials for everyday life

2. SCA at a glance
 Net sales of SEK 91bn*
 37,000 employees
 Sales in more than 100 countries
 #1 or #2 positions in close to 80 countries
 Europe’s largest private forest owner and second-largest
sawmill company
 Many of world’s most prestigious sustainability awards
* 2011 sales adjusted for closed transactions
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3. Overview of SCA’s online presence
www.sca.com • Runs on EpiServer-CMS
Social media • About 90 000 visits per
month
• About 10 000 pages (incl.
SCA-branded sites)
• One editor and two
supporting
SCA-branded sites (20+)
Brand-sites (100+)
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4. The history of sca.com
1996 2000 - 2006 2007 2008 - 2010
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5. Rank in KWD Webranking
Last 10 years
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6. Things we do…
Meetings every Wednesday to go through
ongoing web projects
Update content from the annual report
directly after publishing the report
Work with the KWD Webranking protocol
as a checklist
Arrange webinars
Stick to our governing documents and guidelines
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7. Key success factors
1. Website considered an important communications
channel
2. All internal stakeholders are involved in the process
3. Online communications manager evangelist
4. Close co-operation with business representatives
5. Routines for re-occuring events
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8. Focus going forward
Unify and connect
On sca.com
Global approach
Through our brands
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9. Unify and connect online
Using header/top bar to connect
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10. Social media matrix
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11. SCA.com to strengthen message
New design launch February 2013
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12. SCA.com to strengthen message
Responsive design
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13. Things to come…
Translations for push out of
common content
Specific stakeholder statistics
Further stakeholder engagement
Quality assurance
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