Reach

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Kwai Yu

Business News & Politics

MAKE YOUR INFLUENCE COUNT
‘reach’ is better than ‘networking’

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

Why traditional networking doesn’t
work for most business? It’s because
of Dunbar’s Number
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

Dunbar’s Number

© 2011 Linchpin Academy Ltd
Photo Credit: Leona. All rights reserved
http://flickr.com/photos/9679326@N04/2704936584/
www.linchpinacademy.org

Robin Dunbar’s
research shows
human beings can
only keep tabs on
150 relationships.
This includes
family, friends,
colleagues,
prospects & clients
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

You need to invest
your time on the
right connections
and not contacts

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

Traditional networking gives you
contacts NOT CONNECTIONS

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

You are expected to ‘sell’ (sorry refer) on behalf
of all network members. Hard enough to sell
your product/service, but sell for others?!?!

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

You need connections with great
reach and who can help you to reach

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

Does your connections
tick all these boxes?

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

1. Have a wide variety of connections

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

2. Are observant of people and environment

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

3. Have a talent for staying in touch
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

4. Are outwardly focused

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

5. Are sensitive to other’s needs

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

6. Have access to different information

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

FRED STEIN Children Reading Newspaper, Paris 1936

7. Have a natural talent for helping

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

8. Are focused on diversity

© 2011 Linchpin Academy Ltd
All rights reserved
Image Credit - http://www.flickr.com/photos/luc/1824234195/
www.linchpinacademy.org

9. Are spiritually, intellectually
and emotionally balanced
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

10. Are influencers to a broad base

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

Like to know more?
Register for our next HERE
welcome evening or
live webinar

© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

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4. Robin Dunbar’s research shows human beings can only keep tabs on 150 relationships. This includes family, friends, colleagues, prospects & clients © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org

7. You are expected to ‘sell’ (sorry refer) on behalf of all network members. Hard enough to sell your product/service, but sell for others?!?! © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org

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