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Global Marketing

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Arun Kottolli
Arun Kottolli
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Global Marketing Foreign Entry Local Marketing Global Management
Why go Global? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Means to go Global ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multinational Phase ,[object Object],[object Object],[object Object],[object Object]
Global Phase ,[object Object],[object Object],[object Object],[object Object],[object Object]
Transnational Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global –Local Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Marketing Defined ,[object Object],[object Object],[object Object]
Other Terms Used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Markets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limits to Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Localization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Knowledge Assets ,[object Object],[object Object],[object Object],[object Object]
Skill Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Roles of a Global Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skills of Global Manager Meeting Goals, Motivating & E-Commerce Marketing in New Countries Finding the right Agent Implement & Execution Global Marketing Strategy Local Marketing Strategy Modes of Entry Expansion Paths Strategy Global Segmentation, Targeting, Positioning Local Customer Behavior Local Market Research Market Research Barriers to Entry Market Analysis Global Management Local marketing Foreign Entry Skills
Anti-Globalization Phase ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Self Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s Five Forces Model New Entrants Firm’s Intense Rivalry Bargaining Power of Customers Threat Of substitutes Bargaining Power of Suppliers
Strategic Groups ,[object Object],[object Object],[object Object],[object Object]
Country Specific Advantages ,[object Object],[object Object],[object Object],[object Object]
National Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Trade Theory ,[object Object],[object Object],[object Object],[object Object]
Country of Origin Effects ,[object Object],[object Object],[object Object],[object Object]
Domestic Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Foreign Competitors ,[object Object],[object Object],[object Object],[object Object]
New Entrants & Substitutes ,[object Object],[object Object],[object Object],[object Object]
First Mover Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pioneering Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s Diamond Firm Strategy, Structure & Rivalry Demand Conditions Factor Conditions Related & Supporting Industries
Determinants of National Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages in Product Lifecycle Sales 1 2 3 4 5 6 Legend 1: Pioneer 2: Early Adopter 3: Early Majority 4: Late Majority 5: Late Adopter 6: Laggards Time
Trade & Product Lifecycle ,[object Object],[object Object],[object Object]
Firm Specific Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Taking FSA Abroad ,[object Object],[object Object],[object Object],[object Object]
Externalization of FSA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internalization of FSA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Transaction Costs ,[object Object],[object Object],[object Object]
Hypercompetition ,[object Object],[object Object],[object Object],[object Object]
Winning in Hypercompetition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing Thoughts ,[object Object],[object Object],[object Object]
 

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Global Marketing

  • 1. Global Marketing Foreign Entry Local Marketing Global Management
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  • 22. Skills of Global Manager Meeting Goals, Motivating & E-Commerce Marketing in New Countries Finding the right Agent Implement & Execution Global Marketing Strategy Local Marketing Strategy Modes of Entry Expansion Paths Strategy Global Segmentation, Targeting, Positioning Local Customer Behavior Local Market Research Market Research Barriers to Entry Market Analysis Global Management Local marketing Foreign Entry Skills
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  • 26. Porter’s Five Forces Model New Entrants Firm’s Intense Rivalry Bargaining Power of Customers Threat Of substitutes Bargaining Power of Suppliers
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  • 37. Porter’s Diamond Firm Strategy, Structure & Rivalry Demand Conditions Factor Conditions Related & Supporting Industries
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  • 39. Stages in Product Lifecycle Sales 1 2 3 4 5 6 Legend 1: Pioneer 2: Early Adopter 3: Early Majority 4: Late Majority 5: Late Adopter 6: Laggards Time
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