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Greece without Clichés
This is a compilation of my favorites thematic
campaigns for this gorgeous country I am
blessed to live in..
Modern, contemporary - symbolic of a creative
Greece for the future..

Costas Varkados
Dec 2012

Music: “Thalassa” by Stamatis Spanoudakis
Rebranding Greece
Mr. Peter Economides, a Brand Strategist
with global perspective produced a
campaign with the colors, the spirit and the
values of the Greek Hospitality delivering
the message that Greece is FOREVER.
More from Peter
ΓΙΝΕΤΑΙ (Ginetai) means It happens and in the same
way that Yes we can inspired the American populace, so
can this help the Hellenes at this difficult time
A crowd-funded campaign is placing a
giant billboard in Times Square Friday,
urging tourists to visit Greece,..
more http://www.upgreektourism.gr/
and http://mashable.com/2012/03/22/greece-
economy-tourism/


http://www.youtube.com/user/UPGreekTourism
http://www.upgreektourism.gr/
Washington DC
Rebranding Samos :
This campaign was made by designbar.gr a team of web designers
from Samos.

Ένα μεγάλο μπράβο!
GREEK SPIRIT. NOT IN CRISIS

VIMagazino, a weekly magazine, asked two advertising agencies creative teams
(Adel Saatchi & Saatchi and Soho Square) to design a print ad which could
improve the image of Greece abroad at this very critical stage in its history.
Greece, beyond clichés has incredible natural beauty, historical heritage and
thrilling experiences to provide to its visitors and this is a fact no one can dispute.
http://www.tovima.gr/vimagazino/views/article/?aid=448944
Thank you all for starting this.
Thank you for rebranding our country.
See you in Greece.

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Greece without cliches

  • 1. Greece without Clichés This is a compilation of my favorites thematic campaigns for this gorgeous country I am blessed to live in.. Modern, contemporary - symbolic of a creative Greece for the future.. Costas Varkados Dec 2012 Music: “Thalassa” by Stamatis Spanoudakis
  • 2. Rebranding Greece Mr. Peter Economides, a Brand Strategist with global perspective produced a campaign with the colors, the spirit and the values of the Greek Hospitality delivering the message that Greece is FOREVER.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. ΓΙΝΕΤΑΙ (Ginetai) means It happens and in the same way that Yes we can inspired the American populace, so can this help the Hellenes at this difficult time
  • 21.
  • 22. A crowd-funded campaign is placing a giant billboard in Times Square Friday, urging tourists to visit Greece,.. more http://www.upgreektourism.gr/ and http://mashable.com/2012/03/22/greece- economy-tourism/ http://www.youtube.com/user/UPGreekTourism
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 31.
  • 32. Rebranding Samos : This campaign was made by designbar.gr a team of web designers from Samos. Ένα μεγάλο μπράβο!
  • 33.
  • 34.
  • 35.
  • 36. GREEK SPIRIT. NOT IN CRISIS VIMagazino, a weekly magazine, asked two advertising agencies creative teams (Adel Saatchi & Saatchi and Soho Square) to design a print ad which could improve the image of Greece abroad at this very critical stage in its history. Greece, beyond clichés has incredible natural beauty, historical heritage and thrilling experiences to provide to its visitors and this is a fact no one can dispute. http://www.tovima.gr/vimagazino/views/article/?aid=448944
  • 37.
  • 38.
  • 39.
  • 40. Thank you all for starting this. Thank you for rebranding our country. See you in Greece.